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地产项目品牌故事线策略
作者
LuoJiangYong
· GitHub ↗
· v1.0.1
· MIT-0
146
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版本数
在 OpenClaw 中安装
/install real-estate-storyline
功能描述
专为房地产项目创作高端品牌故事线及全套营销内容的专业工具,支持中文、英文及中英双语对照输出。以品牌故事线为核心模块,完成后按需扩展输出:营销推广策略(含豪宅/刚需/刚改差异化分支)、媒体选题策略(结合时事热点)、主视觉AI提示词、主视觉生成、视频脚本。当用户提到"地产文案"、"项目故事线"、"楼盘推广文案"、"品...
安全使用建议
This skill appears coherent and aligned with its purpose. Before installing or enabling it, consider: 1) It will read its bundled knowledge_base and any project files you upload — do not upload confidential or sensitive documents (contracts, personal IDs, internal financials). 2) It will automatically call web_search and image_search to enrich outputs; these network calls are expected but mean external content may influence the generated text. 3) If you later ask it to generate images via external services (Midjourney/DALL·E), you may need to supply API access separately — the skill itself does not request credentials. 4) The SKILL.md prescribes that the agent prioritize this skill for any real-estate-related prompt, so expect frequent invocation for relevant queries. If any of these behaviors are unacceptable, decline or restrict use and avoid uploading sensitive materials.
功能分析
Type: OpenClaw Skill
Name: real-estate-storyline
Version: 1.0.1
The 'Real Estate Storyline' skill bundle is a professional tool designed for generating high-end real estate marketing content and strategies. The instructions in SKILL.md and the extensive knowledge base (knowledge_base/) focus entirely on legitimate marketing methodologies, case studies, and content creation workflows. The use of web_search and image_search is strictly aligned with the stated purpose of gathering market trends and visual references. No evidence of malicious intent, data exfiltration, or unauthorized execution was found.
能力评估
Purpose & Capability
Name/description (地产项目品牌故事线) match the actual artifact: an instruction-only writing tool that reads a bundled knowledge_base, produces storylines and marketing modules, and uses web/image search for references. It does not request unrelated binaries, credentials, or install steps.
Instruction Scope
Runtime instructions explicitly require reading the included knowledge_base/ directory and any user-uploaded project files, and to automatically invoke web_search and image_search to supplement content. This is appropriate for the stated purpose, but it means the skill will autonomously fetch web results and will process content of any uploaded documents — users should avoid uploading sensitive/secret files.
Install Mechanism
No install spec or external downloads; the skill is instruction-only and writes/reads only its provided markdown knowledge base. This is low-risk from an install/code execution perspective.
Credentials
The skill declares no required environment variables, credentials, or config paths. It references use of external image-generation tools (Midjourney/DALL·E) only to produce prompts; it does not request API keys in the package. The requested access is proportionate to producing visuals and web-referenced content.
Persistence & Privilege
Flags show always:false and no special privileges. The skill does instruct it 'must' be triggered for certain real-estate keywords (an operational preference), but it does not require permanent presence or modify other skills/configs.
如何使用
- 确保已安装 OpenClaw(本地或 Docker 部署)
- 在对话框中输入安装命令:
/install real-estate-storyline - 安装完成后,直接呼叫该 Skill 的名称或使用
/real-estate-storyline触发 - 根据 Skill 的参数说明提供必要输入,即可获得结构化输出
版本历史
v1.0.1
- 增加知识库支持,新增24个目录及案例文件,实现分类型案例和写作方法论检索。
- 明确启动流程,优先调用内置知识库(方法论+案例),提升故事线输出的专业性和多样性。
- 丰富扩展模块结构,包括营销策略、媒体选题、AI主视觉、概念图生成、视频脚本等,多场景适用。
- 详细规范创作流程与输出格式,强化内容结构、语言风格、自检清单,确保一致性与实用性。
- 支持多语言输出(中文/英文/双语),满足不同地产项目需求。
- 更新知识库架构和8大故事线作业方法论
v1.0.0
地产故事线 1.0.0
- 首次发布:提供一站式地产品牌故事线和全套营销内容创作工具。
- 支持中文、英文及中英双语对照输出,自动适配不同业务需求。
- 内置知识库检索方法论及多维案例参考,确保故事线深度且差异化。
- 完成故事线后,支持一键生成营销策略、媒体选题、AI主视觉提示词、视频脚本等5大扩展模块。
- 针对豪宅、刚需、刚改产品类型自动匹配推广策略分支和话术体系。
- 用户关键词或资料上传即自动智能触发,极大提升地产文案创作效率与专业度。
元数据
常见问题
地产项目品牌故事线策略 是什么?
专为房地产项目创作高端品牌故事线及全套营销内容的专业工具,支持中文、英文及中英双语对照输出。以品牌故事线为核心模块,完成后按需扩展输出:营销推广策略(含豪宅/刚需/刚改差异化分支)、媒体选题策略(结合时事热点)、主视觉AI提示词、主视觉生成、视频脚本。当用户提到"地产文案"、"项目故事线"、"楼盘推广文案"、"品... 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件,目前累计下载 146 次。
如何安装 地产项目品牌故事线策略?
在 OpenClaw 或 Claude Code 对话框中运行命令「/install real-estate-storyline」即可一键安装,无需额外配置。
地产项目品牌故事线策略 是免费的吗?
是的,地产项目品牌故事线策略 完全免费,采用 MIT-0 许可证,可自由下载、安装和使用。
地产项目品牌故事线策略 支持哪些平台?
地产项目品牌故事线策略 跨平台运行,可在任意部署了 OpenClaw / Claude Code 的环境中使用(cross-platform)。
谁开发了 地产项目品牌故事线策略?
由 LuoJiangYong(@luojiangyong)开发并维护,当前版本 v1.0.1。
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