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地产项目品牌故事线策略
by
LuoJiangYong
· GitHub ↗
· v1.0.1
· MIT-0
146
Downloads
1
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0
Active Installs
2
Versions
Install in OpenClaw
/install real-estate-storyline
Description
专为房地产项目创作高端品牌故事线及全套营销内容的专业工具,支持中文、英文及中英双语对照输出。以品牌故事线为核心模块,完成后按需扩展输出:营销推广策略(含豪宅/刚需/刚改差异化分支)、媒体选题策略(结合时事热点)、主视觉AI提示词、主视觉生成、视频脚本。当用户提到"地产文案"、"项目故事线"、"楼盘推广文案"、"品...
Usage Guidance
This skill appears coherent and aligned with its purpose. Before installing or enabling it, consider: 1) It will read its bundled knowledge_base and any project files you upload — do not upload confidential or sensitive documents (contracts, personal IDs, internal financials). 2) It will automatically call web_search and image_search to enrich outputs; these network calls are expected but mean external content may influence the generated text. 3) If you later ask it to generate images via external services (Midjourney/DALL·E), you may need to supply API access separately — the skill itself does not request credentials. 4) The SKILL.md prescribes that the agent prioritize this skill for any real-estate-related prompt, so expect frequent invocation for relevant queries. If any of these behaviors are unacceptable, decline or restrict use and avoid uploading sensitive materials.
Capability Analysis
Type: OpenClaw Skill
Name: real-estate-storyline
Version: 1.0.1
The 'Real Estate Storyline' skill bundle is a professional tool designed for generating high-end real estate marketing content and strategies. The instructions in SKILL.md and the extensive knowledge base (knowledge_base/) focus entirely on legitimate marketing methodologies, case studies, and content creation workflows. The use of web_search and image_search is strictly aligned with the stated purpose of gathering market trends and visual references. No evidence of malicious intent, data exfiltration, or unauthorized execution was found.
Capability Assessment
Purpose & Capability
Name/description (地产项目品牌故事线) match the actual artifact: an instruction-only writing tool that reads a bundled knowledge_base, produces storylines and marketing modules, and uses web/image search for references. It does not request unrelated binaries, credentials, or install steps.
Instruction Scope
Runtime instructions explicitly require reading the included knowledge_base/ directory and any user-uploaded project files, and to automatically invoke web_search and image_search to supplement content. This is appropriate for the stated purpose, but it means the skill will autonomously fetch web results and will process content of any uploaded documents — users should avoid uploading sensitive/secret files.
Install Mechanism
No install spec or external downloads; the skill is instruction-only and writes/reads only its provided markdown knowledge base. This is low-risk from an install/code execution perspective.
Credentials
The skill declares no required environment variables, credentials, or config paths. It references use of external image-generation tools (Midjourney/DALL·E) only to produce prompts; it does not request API keys in the package. The requested access is proportionate to producing visuals and web-referenced content.
Persistence & Privilege
Flags show always:false and no special privileges. The skill does instruct it 'must' be triggered for certain real-estate keywords (an operational preference), but it does not require permanent presence or modify other skills/configs.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install real-estate-storyline - After installation, invoke the skill by name or use
/real-estate-storyline - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.1
- 增加知识库支持,新增24个目录及案例文件,实现分类型案例和写作方法论检索。
- 明确启动流程,优先调用内置知识库(方法论+案例),提升故事线输出的专业性和多样性。
- 丰富扩展模块结构,包括营销策略、媒体选题、AI主视觉、概念图生成、视频脚本等,多场景适用。
- 详细规范创作流程与输出格式,强化内容结构、语言风格、自检清单,确保一致性与实用性。
- 支持多语言输出(中文/英文/双语),满足不同地产项目需求。
- 更新知识库架构和8大故事线作业方法论
v1.0.0
地产故事线 1.0.0
- 首次发布:提供一站式地产品牌故事线和全套营销内容创作工具。
- 支持中文、英文及中英双语对照输出,自动适配不同业务需求。
- 内置知识库检索方法论及多维案例参考,确保故事线深度且差异化。
- 完成故事线后,支持一键生成营销策略、媒体选题、AI主视觉提示词、视频脚本等5大扩展模块。
- 针对豪宅、刚需、刚改产品类型自动匹配推广策略分支和话术体系。
- 用户关键词或资料上传即自动智能触发,极大提升地产文案创作效率与专业度。
Metadata
Frequently Asked Questions
What is 地产项目品牌故事线策略?
专为房地产项目创作高端品牌故事线及全套营销内容的专业工具,支持中文、英文及中英双语对照输出。以品牌故事线为核心模块,完成后按需扩展输出:营销推广策略(含豪宅/刚需/刚改差异化分支)、媒体选题策略(结合时事热点)、主视觉AI提示词、主视觉生成、视频脚本。当用户提到"地产文案"、"项目故事线"、"楼盘推广文案"、"品... It is an AI Agent Skill for Claude Code / OpenClaw, with 146 downloads so far.
How do I install 地产项目品牌故事线策略?
Run "/install real-estate-storyline" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is 地产项目品牌故事线策略 free?
Yes, 地产项目品牌故事线策略 is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does 地产项目品牌故事线策略 support?
地产项目品牌故事线策略 is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created 地产项目品牌故事线策略?
It is built and maintained by LuoJiangYong (@luojiangyong); the current version is v1.0.1.
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