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在 OpenClaw 中安装
/install meta-ads-strategy
功能描述
Run Facebook and Instagram ads end-to-end: Meta ads strategy, ad creative, copy, campaign structure, targeting, budgeting, ROAS tracking, and Pixel setup. In...
安全使用建议
This skill is a playbook for planning and running Meta ads and appears internally consistent. Things to consider before installing or using it: 1) It will search your project for files named ad-process.md and ad-brief.md and will read them if found — make sure those files do not contain passwords, tokens, or other secrets. 2) The skill may attempt to use an optional AdKit CLI (checks like `adkit status`) if you move into execution steps; AdKit is optional and not provided by the skill. 3) The skill will instruct you how to set up the Meta Pixel and payment methods but will not ask you to hand over your Facebook/Meta credentials or payment card details to the agent — never share platform login credentials or full card numbers in chat. 4) If you plan to let the agent perform account actions, prefer using official, least-privilege integration flows (not sharing credentials) and verify any third-party tooling separately. Overall: coherent and matching its stated purpose, but exercise normal caution around project files and credentials.
功能分析
Type: OpenClaw Skill
Name: meta-ads-guide
Version: 1.0.0
The skill bundle provides a comprehensive and professional guide for Meta Ads strategy, including campaign structure, creative production, and performance analysis. It functions as an educational resource and an interface for the 'AdKit' service, checking for the presence of the 'adkit' CLI to automate tasks while providing manual alternatives if the tool is absent. No malicious behaviors, data exfiltration, or harmful prompt injections were detected; all file operations (reading 'ad-process.md' or 'ad-brief.md') and network references (adkit.so) are directly aligned with the stated purpose of ad management.
能力标签
能力评估
Purpose & Capability
The name/description promise (end-to-end Meta ads strategy, creative, copy, targeting, Pixel, Ads Manager) aligns with the contents: multiple focused guides and a launch/checklist flow. The SKILL.md optionally references using an AdKit CLI for execution, but AdKit is optional in the instructions and the skill does not demand any unrelated credentials or system-level access.
Instruction Scope
Runtime instructions are focused on ad planning, account setup, Pixel install guidance, copy/creative workflows and optional execution via an AdKit CLI. The skill tells the agent to search the user's project for files named ad-process.md and ad-brief.md (and to read them if present). That behavior is coherent with the purpose, but it means the agent will read project files named those exact filenames anywhere in the repo — users should ensure those files don't contain unrelated secrets or sensitive data.
Install Mechanism
No install spec and no code files are present; this is instruction-only. The skill may call out a third-party tool (AdKit CLI) if present, but does not require or install any software itself.
Credentials
The skill requests no environment variables, no credentials, and no config paths. Advice around payment methods and Pixel setup pertains to the user's Meta account and payment card handling; the skill does not ask the agent to collect or store those secrets.
Persistence & Privilege
Skill is not always-on and is user-invocable. It does instruct saving or creating ad brief/process files in the project if the user desires, which is normal for a workflow skill and limited to the user's project scope. It does not request elevated platform privileges or modifications to other skills.
如何使用
- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install meta-ads-strategy - 安装完成后，直接呼叫该 Skill 的名称或使用
/meta-ads-strategy触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
版本历史
v1.0.0
Initial release of Meta Ads Strategy skill
- End-to-end guide for running Facebook and Instagram ads: strategy, creative, copy, structure, targeting, budgeting, ROAS, and Pixel.
- Built-in two-phase ad brief workflow for campaign planning.
- Prioritizes creative quality and account safety with actionable, phase-based guides.
- Adaptive workflows tailored for beginners, first-time Meta users, and existing advertisers.
- Context-aware guide loading—responds to user needs without information overload.
- Supports both manual Ads Manager steps and AdKit CLI if available.
元数据
常见问题
Meta Ads Strategy: Facebook & Instagram Ads, Creative, Copy, Targeting, ROAS, Pixel, Ads Manager 是什么？
Run Facebook and Instagram ads end-to-end: Meta ads strategy, ad creative, copy, campaign structure, targeting, budgeting, ROAS tracking, and Pixel setup. In... 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 111 次。
如何安装 Meta Ads Strategy: Facebook & Instagram Ads, Creative, Copy, Targeting, ROAS, Pixel, Ads Manager？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install meta-ads-strategy」即可一键安装，无需额外配置。
Meta Ads Strategy: Facebook & Instagram Ads, Creative, Copy, Targeting, ROAS, Pixel, Ads Manager 是免费的吗？
是的，Meta Ads Strategy: Facebook & Instagram Ads, Creative, Copy, Targeting, ROAS, Pixel, Ads Manager 完全免费，采用 MIT-0 许可证，可自由下载、安装和使用。
Meta Ads Strategy: Facebook & Instagram Ads, Creative, Copy, Targeting, ROAS, Pixel, Ads Manager 支持哪些平台？
Meta Ads Strategy: Facebook & Instagram Ads, Creative, Copy, Targeting, ROAS, Pixel, Ads Manager 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（cross-platform）。
谁开发了 Meta Ads Strategy: Facebook & Instagram Ads, Creative, Copy, Targeting, ROAS, Pixel, Ads Manager？
由 Nico（@jeannen）开发并维护，当前版本 v1.0.0。
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