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Install in OpenClaw
/install meta-ads-strategy
Description
Run Facebook and Instagram ads end-to-end: Meta ads strategy, ad creative, copy, campaign structure, targeting, budgeting, ROAS tracking, and Pixel setup. In...
Usage Guidance
This skill is a playbook for planning and running Meta ads and appears internally consistent. Things to consider before installing or using it: 1) It will search your project for files named ad-process.md and ad-brief.md and will read them if found — make sure those files do not contain passwords, tokens, or other secrets. 2) The skill may attempt to use an optional AdKit CLI (checks like `adkit status`) if you move into execution steps; AdKit is optional and not provided by the skill. 3) The skill will instruct you how to set up the Meta Pixel and payment methods but will not ask you to hand over your Facebook/Meta credentials or payment card details to the agent — never share platform login credentials or full card numbers in chat. 4) If you plan to let the agent perform account actions, prefer using official, least-privilege integration flows (not sharing credentials) and verify any third-party tooling separately. Overall: coherent and matching its stated purpose, but exercise normal caution around project files and credentials.
Capability Analysis
Type: OpenClaw Skill
Name: meta-ads-guide
Version: 1.0.0
The skill bundle provides a comprehensive and professional guide for Meta Ads strategy, including campaign structure, creative production, and performance analysis. It functions as an educational resource and an interface for the 'AdKit' service, checking for the presence of the 'adkit' CLI to automate tasks while providing manual alternatives if the tool is absent. No malicious behaviors, data exfiltration, or harmful prompt injections were detected; all file operations (reading 'ad-process.md' or 'ad-brief.md') and network references (adkit.so) are directly aligned with the stated purpose of ad management.
Capability Tags
Capability Assessment
Purpose & Capability
The name/description promise (end-to-end Meta ads strategy, creative, copy, targeting, Pixel, Ads Manager) aligns with the contents: multiple focused guides and a launch/checklist flow. The SKILL.md optionally references using an AdKit CLI for execution, but AdKit is optional in the instructions and the skill does not demand any unrelated credentials or system-level access.
Instruction Scope
Runtime instructions are focused on ad planning, account setup, Pixel install guidance, copy/creative workflows and optional execution via an AdKit CLI. The skill tells the agent to search the user's project for files named ad-process.md and ad-brief.md (and to read them if present). That behavior is coherent with the purpose, but it means the agent will read project files named those exact filenames anywhere in the repo — users should ensure those files don't contain unrelated secrets or sensitive data.
Install Mechanism
No install spec and no code files are present; this is instruction-only. The skill may call out a third-party tool (AdKit CLI) if present, but does not require or install any software itself.
Credentials
The skill requests no environment variables, no credentials, and no config paths. Advice around payment methods and Pixel setup pertains to the user's Meta account and payment card handling; the skill does not ask the agent to collect or store those secrets.
Persistence & Privilege
Skill is not always-on and is user-invocable. It does instruct saving or creating ad brief/process files in the project if the user desires, which is normal for a workflow skill and limited to the user's project scope. It does not request elevated platform privileges or modifications to other skills.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install meta-ads-strategy - After installation, invoke the skill by name or use
/meta-ads-strategy - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Initial release of Meta Ads Strategy skill
- End-to-end guide for running Facebook and Instagram ads: strategy, creative, copy, structure, targeting, budgeting, ROAS, and Pixel.
- Built-in two-phase ad brief workflow for campaign planning.
- Prioritizes creative quality and account safety with actionable, phase-based guides.
- Adaptive workflows tailored for beginners, first-time Meta users, and existing advertisers.
- Context-aware guide loading—responds to user needs without information overload.
- Supports both manual Ads Manager steps and AdKit CLI if available.
Metadata
Frequently Asked Questions
What is Meta Ads Strategy: Facebook & Instagram Ads, Creative, Copy, Targeting, ROAS, Pixel, Ads Manager?
Run Facebook and Instagram ads end-to-end: Meta ads strategy, ad creative, copy, campaign structure, targeting, budgeting, ROAS tracking, and Pixel setup. In... It is an AI Agent Skill for Claude Code / OpenClaw, with 111 downloads so far.
How do I install Meta Ads Strategy: Facebook & Instagram Ads, Creative, Copy, Targeting, ROAS, Pixel, Ads Manager?
Run "/install meta-ads-strategy" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Meta Ads Strategy: Facebook & Instagram Ads, Creative, Copy, Targeting, ROAS, Pixel, Ads Manager free?
Yes, Meta Ads Strategy: Facebook & Instagram Ads, Creative, Copy, Targeting, ROAS, Pixel, Ads Manager is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Meta Ads Strategy: Facebook & Instagram Ads, Creative, Copy, Targeting, ROAS, Pixel, Ads Manager support?
Meta Ads Strategy: Facebook & Instagram Ads, Creative, Copy, Targeting, ROAS, Pixel, Ads Manager is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Meta Ads Strategy: Facebook & Instagram Ads, Creative, Copy, Targeting, ROAS, Pixel, Ads Manager?
It is built and maintained by Nico (@jeannen); the current version is v1.0.0.
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