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Marketing Agency Operations

Name: Marketing Agency Operations
Author: joshbuildswithdoit

作者 joshbuildswithDoIt · GitHub ↗ · v1.0.0 · MIT-0

cross-platform ✓ 安全检测通过

总下载

当前安装

版本数

在 OpenClaw 中安装

/install marketing-agency-ops

功能描述

Operations system for small marketing agencies (2-20 person shops). Client reporting automation, campaign performance summaries, proposal drafting, deadline...

使用说明 (SKILL.md)

Marketing Agency Operations

Run a tighter agency with less admin overhead.

Client Reporting

Generate weekly/monthly performance summary templates per client
Pull key metrics into report format (input numbers → formatted report)
Draft executive summary paragraphs from raw data
Send automated report reminders to team members

Campaign Management

Track active campaigns, deadlines, and deliverables per client
Alert 48 hours before deliverable due dates
Generate creative brief templates
Maintain asset library index (by client, campaign, file type)

New Business Pipeline

Track leads from first contact to signed contract
Draft proposal outlines from a discovery call summary
Follow-up sequence templates for warm prospects
Win/loss tracking with reason codes

Retainer & Billing

Monthly retainer reminder 5 days before invoice date
Track hours logged vs retainer budget per client
Flag scope creep early (hours trending over)
Generate invoice summary notes

Team Operations

Weekly capacity check across team members
Onboarding checklist for new clients
Offboarding checklist (asset transfer, access removal)
Meeting agenda templates (kickoff, monthly review, QBR)

Strategy Support

Research competitor campaigns for client verticals
Draft creative concepts from a brief
Generate A/B test ideas for ads, subject lines, landing pages
Summarize industry news relevant to client's audience

Setup

Tell your agent:

Your active client roster and retainer amounts
Team member names and roles
Reporting cadence per client
Key deliverable types you produce

安全使用建议

This skill is coherent and lightweight as provided, but its feature list implies integrations (email/calendar/CRM/cloud storage) that are not specified. Before using, decide which connectors you'll allow and how you'll provide access: prefer limited-scope OAuth or throwaway/test accounts rather than long-lived API keys; do not paste full admin credentials into chat. If you don't want the agent to act autonomously (send reminders, modify calendars, or push invoices), keep autonomous invocation disabled or require explicit confirmation for actions that touch external systems. If the agent asks for credentials later, verify where and why they'll be used and consider testing in a restricted environment first.

功能分析

Type: OpenClaw Skill Name: marketing-agency-ops Version: 1.0.0 The skill bundle consists solely of metadata and a descriptive SKILL.md file outlining standard marketing agency operations such as reporting, campaign tracking, and billing reminders. There is no executable code, no network requests, and no evidence of malicious instructions or prompt injection attempts.

能力评估

✓ Purpose & Capability

Name/description match the SKILL.md tasks (reporting, campaign tracking, proposals, billing reminders). No declared binaries, env vars, or installs that would be inconsistent with a marketing-ops assistant.

ℹ Instruction Scope

SKILL.md is an instruction-only spec that stays within marketing ops, but it's high-level and leaves integration details unspecified (e.g., 'send automated report reminders', 'alert 48 hours before deliverable', 'maintain asset library', 'pull key metrics'). That vagueness gives an agent broad discretion about how to obtain/send data (which connectors or credentials to use) but the file itself does not instruct reading system files or secrets.

✓ Install Mechanism

No install spec and no code files — lowest-risk delivery model (instruction-only). Nothing is written to disk or fetched at install time.

✓ Credentials

Skill declares no required environment variables, credentials, or config paths. The declared requirements are proportionate to the instruction-only nature. Note: many practical features (email/calendar/drive/CRM access) would normally require credentials, but none are requested here.

✓ Persistence & Privilege

always is false and the skill does not request persistent or elevated system privileges. Autonomous invocation is allowed by default (platform standard) but not excessive in the skill metadata.

如何使用

确保已安装 OpenClaw（本地或 Docker 部署）
在对话框中输入安装命令：/install marketing-agency-ops
安装完成后，直接呼叫该 Skill 的名称或使用 /marketing-agency-ops 触发
根据 Skill 的参数说明提供必要输入，即可获得结构化输出

版本历史

v1.0.0

Initial release of Marketing Agency Operations system: - Automates client reporting and performance summaries. - Streamlines campaign tracking, deadline alerts, and creative brief generation. - Manages new business pipeline with proposal drafting and lead tracking. - Simplifies retainer and billing management, including reminders and hours tracking. - Enhances team operations with onboarding/offboarding templates and capacity checks. - Provides strategic support: competitive research, A/B ideas, and industry news summaries.

元数据

Slug marketing-agency-ops

版本 1.0.0

许可证 MIT-0

累计安装 0

当前安装数 0

历史版本数 1

常见问题