← Back to Skills Marketplace
Marketing Agency Operations
by
joshbuildswithDoIt
· GitHub ↗
· v1.0.0
· MIT-0
77
Downloads
0
Stars
0
Active Installs
1
Versions
Install in OpenClaw
/install marketing-agency-ops
Description
Operations system for small marketing agencies (2-20 person shops). Client reporting automation, campaign performance summaries, proposal drafting, deadline...
README (SKILL.md)
Marketing Agency Operations
Run a tighter agency with less admin overhead.
Client Reporting
- Generate weekly/monthly performance summary templates per client
- Pull key metrics into report format (input numbers → formatted report)
- Draft executive summary paragraphs from raw data
- Send automated report reminders to team members
Campaign Management
- Track active campaigns, deadlines, and deliverables per client
- Alert 48 hours before deliverable due dates
- Generate creative brief templates
- Maintain asset library index (by client, campaign, file type)
New Business Pipeline
- Track leads from first contact to signed contract
- Draft proposal outlines from a discovery call summary
- Follow-up sequence templates for warm prospects
- Win/loss tracking with reason codes
Retainer & Billing
- Monthly retainer reminder 5 days before invoice date
- Track hours logged vs retainer budget per client
- Flag scope creep early (hours trending over)
- Generate invoice summary notes
Team Operations
- Weekly capacity check across team members
- Onboarding checklist for new clients
- Offboarding checklist (asset transfer, access removal)
- Meeting agenda templates (kickoff, monthly review, QBR)
Strategy Support
- Research competitor campaigns for client verticals
- Draft creative concepts from a brief
- Generate A/B test ideas for ads, subject lines, landing pages
- Summarize industry news relevant to client's audience
Setup
Tell your agent:
- Your active client roster and retainer amounts
- Team member names and roles
- Reporting cadence per client
- Key deliverable types you produce
Usage Guidance
This skill is coherent and lightweight as provided, but its feature list implies integrations (email/calendar/CRM/cloud storage) that are not specified. Before using, decide which connectors you'll allow and how you'll provide access: prefer limited-scope OAuth or throwaway/test accounts rather than long-lived API keys; do not paste full admin credentials into chat. If you don't want the agent to act autonomously (send reminders, modify calendars, or push invoices), keep autonomous invocation disabled or require explicit confirmation for actions that touch external systems. If the agent asks for credentials later, verify where and why they'll be used and consider testing in a restricted environment first.
Capability Analysis
Type: OpenClaw Skill
Name: marketing-agency-ops
Version: 1.0.0
The skill bundle consists solely of metadata and a descriptive SKILL.md file outlining standard marketing agency operations such as reporting, campaign tracking, and billing reminders. There is no executable code, no network requests, and no evidence of malicious instructions or prompt injection attempts.
Capability Assessment
Purpose & Capability
Name/description match the SKILL.md tasks (reporting, campaign tracking, proposals, billing reminders). No declared binaries, env vars, or installs that would be inconsistent with a marketing-ops assistant.
Instruction Scope
SKILL.md is an instruction-only spec that stays within marketing ops, but it's high-level and leaves integration details unspecified (e.g., 'send automated report reminders', 'alert 48 hours before deliverable', 'maintain asset library', 'pull key metrics'). That vagueness gives an agent broad discretion about how to obtain/send data (which connectors or credentials to use) but the file itself does not instruct reading system files or secrets.
Install Mechanism
No install spec and no code files — lowest-risk delivery model (instruction-only). Nothing is written to disk or fetched at install time.
Credentials
Skill declares no required environment variables, credentials, or config paths. The declared requirements are proportionate to the instruction-only nature. Note: many practical features (email/calendar/drive/CRM access) would normally require credentials, but none are requested here.
Persistence & Privilege
always is false and the skill does not request persistent or elevated system privileges. Autonomous invocation is allowed by default (platform standard) but not excessive in the skill metadata.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install marketing-agency-ops - After installation, invoke the skill by name or use
/marketing-agency-ops - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Initial release of Marketing Agency Operations system:
- Automates client reporting and performance summaries.
- Streamlines campaign tracking, deadline alerts, and creative brief generation.
- Manages new business pipeline with proposal drafting and lead tracking.
- Simplifies retainer and billing management, including reminders and hours tracking.
- Enhances team operations with onboarding/offboarding templates and capacity checks.
- Provides strategic support: competitive research, A/B ideas, and industry news summaries.
Metadata
Frequently Asked Questions
What is Marketing Agency Operations?
Operations system for small marketing agencies (2-20 person shops). Client reporting automation, campaign performance summaries, proposal drafting, deadline... It is an AI Agent Skill for Claude Code / OpenClaw, with 77 downloads so far.
How do I install Marketing Agency Operations?
Run "/install marketing-agency-ops" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Marketing Agency Operations free?
Yes, Marketing Agency Operations is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Marketing Agency Operations support?
Marketing Agency Operations is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Marketing Agency Operations?
It is built and maintained by joshbuildswithDoIt (@joshbuildswithdoit); the current version is v1.0.0.
More Skills