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在 OpenClaw 中安装
/install kirk-copywriter
功能描述
Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states...
使用说明 (SKILL.md)
Copywriter
Write clear, compelling copy for products, marketing, and UX.
Scope
| Type | Examples |
|---|---|
| UX Writing | Buttons, errors, empty states, tooltips, forms |
| Marketing | Landing pages, CTAs, feature descriptions |
| Product | Announcements, release notes, onboarding |
| Welcome, transactional, campaigns |
Core Formulas
Buttons
Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")
Errors
What happened → Why → How to fix
"Please enter a valid email address"
"Password must be at least 8 characters"
Empty States
Headline → Explanation → Action
"No results found" → "Try adjusting filters" → [Clear Filters]
CTAs
Verb + Benefit + Remove friction
"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")
Headlines
"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"
Voice & Tone
Voice (consistent):
- Professional but friendly
- Clear and concise
- Helpful and supportive
Tone (varies):
| Context | Example |
|---|---|
| Success | "All set! Your changes are live." |
| Error | "Something went wrong, but your data is safe." |
| Urgency | "Action required: Suspicious login detected" |
Power Words
| Category | Words |
|---|---|
| Urgency | Now, Today, Limited, Fast |
| Value | Free, Save, Bonus, Extra |
| Trust | Guaranteed, Proven, Secure |
| Ease | Easy, Simple, Quick, Instant |
Checklist
- Clear? (12-year-old test)
- Concise? (Remove unnecessary words)
- Specific? (Numbers, examples)
- Actionable? (What should user do?)
- Scannable? (Headings, bullets)
References
- UX Patterns - Buttons, errors, forms, tooltips
- Marketing Copy - Landing pages, CTAs, emails
安全使用建议
This skill appears coherent and safe for generating UX and marketing copy. Before installing: (1) avoid sending any secrets or private user data as prompts (the skill will generate text from whatever you provide), (2) note the license mismatch between SKILL.md (Apache-2.0) and README (MIT) — confirm licensing if you plan commercial use, and (3) because the skill source and homepage are not provided, prefer installing from a trusted registry or verifying the publisher if that matters to you. Otherwise it's appropriate to use for writing labels, errors, CTAs, emails, and similar content.
功能分析
Type: OpenClaw Skill
Name: kirk-copywriter
Version: 1.0.0
The skill bundle is a collection of copywriting guidelines and UX/marketing patterns intended to guide an AI agent in writing product copy. It contains no executable code, shell commands, or network requests, and the instructions in SKILL.md are strictly aligned with the stated purpose of copywriting without any evidence of prompt injection or malicious intent.
能力标签
能力评估
Purpose & Capability
Name, description, SKILL.md, and reference files all consistently describe UX/marketing copy patterns and examples. The skill requests no binaries, env vars, or config paths, which is appropriate for a writing helper. Minor metadata inconsistency: SKILL.md declares Apache-2.0 while README.md lists MIT as the license — this is a documentation mismatch but not a security red flag.
Instruction Scope
The SKILL.md contains concrete copy formulas, tone guidance, and examples. It does not instruct the agent to read system files, access external endpoints, exfiltrate data, or use unrelated credentials. References are local documentation files only.
Install Mechanism
No install spec and no code files are present; this is an instruction-only skill. That minimizes disk/write risk and there are no external downloads or install steps to evaluate.
Credentials
The skill declares no required environment variables, credentials, or config paths. That is proportionate for a copywriting skill and there are no hidden requests in SKILL.md.
Persistence & Privilege
always is false and the skill is user-invocable with normal autonomous invocation allowed (platform default). There is no indication the skill attempts to modify other skills or system settings.
如何使用
- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install kirk-copywriter - 安装完成后，直接呼叫该 Skill 的名称或使用
/kirk-copywriter触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
版本历史
v1.0.0
- Added initial SKILL.md defining the "copywriter" skill for writing UX copy, marketing content, and product messaging.
- Outlined supported content types: buttons, errors, landing pages, CTAs, email, tooltips, and user-facing text.
- Provided core formulas for writing effective copy (e.g., buttons, errors, empty states, CTAs, headlines).
- Included guidelines on voice, tone, and power words to enhance clarity and engagement.
- Introduced a checklist for clear, concise, and actionable messaging.
- Linked to additional UX and marketing copywriting references.
元数据
常见问题
copywriter 是什么？
Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states... 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 71 次。
如何安装 copywriter？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install kirk-copywriter」即可一键安装，无需额外配置。
copywriter 是免费的吗？
是的，copywriter 完全免费，采用 MIT-0 许可证，可自由下载、安装和使用。
copywriter 支持哪些平台？
copywriter 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（cross-platform）。
谁开发了 copywriter？
由 KirkRaman（@kirkraman）开发并维护，当前版本 v1.0.0。
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