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Install in OpenClaw
/install kirk-copywriter
Description
Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states...
README (SKILL.md)
Copywriter
Write clear, compelling copy for products, marketing, and UX.
Scope
| Type | Examples |
|---|---|
| UX Writing | Buttons, errors, empty states, tooltips, forms |
| Marketing | Landing pages, CTAs, feature descriptions |
| Product | Announcements, release notes, onboarding |
| Welcome, transactional, campaigns |
Core Formulas
Buttons
Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")
Errors
What happened → Why → How to fix
"Please enter a valid email address"
"Password must be at least 8 characters"
Empty States
Headline → Explanation → Action
"No results found" → "Try adjusting filters" → [Clear Filters]
CTAs
Verb + Benefit + Remove friction
"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")
Headlines
"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"
Voice & Tone
Voice (consistent):
- Professional but friendly
- Clear and concise
- Helpful and supportive
Tone (varies):
| Context | Example |
|---|---|
| Success | "All set! Your changes are live." |
| Error | "Something went wrong, but your data is safe." |
| Urgency | "Action required: Suspicious login detected" |
Power Words
| Category | Words |
|---|---|
| Urgency | Now, Today, Limited, Fast |
| Value | Free, Save, Bonus, Extra |
| Trust | Guaranteed, Proven, Secure |
| Ease | Easy, Simple, Quick, Instant |
Checklist
- Clear? (12-year-old test)
- Concise? (Remove unnecessary words)
- Specific? (Numbers, examples)
- Actionable? (What should user do?)
- Scannable? (Headings, bullets)
References
- UX Patterns - Buttons, errors, forms, tooltips
- Marketing Copy - Landing pages, CTAs, emails
Usage Guidance
This skill appears coherent and safe for generating UX and marketing copy. Before installing: (1) avoid sending any secrets or private user data as prompts (the skill will generate text from whatever you provide), (2) note the license mismatch between SKILL.md (Apache-2.0) and README (MIT) — confirm licensing if you plan commercial use, and (3) because the skill source and homepage are not provided, prefer installing from a trusted registry or verifying the publisher if that matters to you. Otherwise it's appropriate to use for writing labels, errors, CTAs, emails, and similar content.
Capability Analysis
Type: OpenClaw Skill
Name: kirk-copywriter
Version: 1.0.0
The skill bundle is a collection of copywriting guidelines and UX/marketing patterns intended to guide an AI agent in writing product copy. It contains no executable code, shell commands, or network requests, and the instructions in SKILL.md are strictly aligned with the stated purpose of copywriting without any evidence of prompt injection or malicious intent.
Capability Tags
Capability Assessment
Purpose & Capability
Name, description, SKILL.md, and reference files all consistently describe UX/marketing copy patterns and examples. The skill requests no binaries, env vars, or config paths, which is appropriate for a writing helper. Minor metadata inconsistency: SKILL.md declares Apache-2.0 while README.md lists MIT as the license — this is a documentation mismatch but not a security red flag.
Instruction Scope
The SKILL.md contains concrete copy formulas, tone guidance, and examples. It does not instruct the agent to read system files, access external endpoints, exfiltrate data, or use unrelated credentials. References are local documentation files only.
Install Mechanism
No install spec and no code files are present; this is an instruction-only skill. That minimizes disk/write risk and there are no external downloads or install steps to evaluate.
Credentials
The skill declares no required environment variables, credentials, or config paths. That is proportionate for a copywriting skill and there are no hidden requests in SKILL.md.
Persistence & Privilege
always is false and the skill is user-invocable with normal autonomous invocation allowed (platform default). There is no indication the skill attempts to modify other skills or system settings.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install kirk-copywriter - After installation, invoke the skill by name or use
/kirk-copywriter - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
- Added initial SKILL.md defining the "copywriter" skill for writing UX copy, marketing content, and product messaging.
- Outlined supported content types: buttons, errors, landing pages, CTAs, email, tooltips, and user-facing text.
- Provided core formulas for writing effective copy (e.g., buttons, errors, empty states, CTAs, headlines).
- Included guidelines on voice, tone, and power words to enhance clarity and engagement.
- Introduced a checklist for clear, concise, and actionable messaging.
- Linked to additional UX and marketing copywriting references.
Metadata
Frequently Asked Questions
What is copywriter?
Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states... It is an AI Agent Skill for Claude Code / OpenClaw, with 71 downloads so far.
How do I install copywriter?
Run "/install kirk-copywriter" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is copywriter free?
Yes, copywriter is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does copywriter support?
copywriter is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created copywriter?
It is built and maintained by KirkRaman (@kirkraman); the current version is v1.0.0.
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