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influencer-marketing

Name: influencer-marketing
Author: kostja94

作者 Kostja Zhang · GitHub ↗ · v1.0.0 · MIT-0

cross-platform ✓ 安全检测通过

485

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当前安装

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在 OpenClaw 中安装

/install influencer-marketing

功能描述

When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator pa...

使用说明 (SKILL.md)

Channels: Influencer

Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and brand voice.

Identify:

Goal: Brand awareness, trust, or direct conversion
Platform: Instagram, TikTok, YouTube, LinkedIn
Target: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+)

Influencer vs. Affiliate vs. Creator

Dimension	Influencer	Affiliate	Creator Program
Goal	Brand exposure, trust	Direct sales	Content co-creation
Incentive	Paid, product exchange	Commission	Credits, free use
Content	Influencer original	Links sufficient	Must use product
Relationship	Short or long-term	Transactional	Long-term

Influencer Types by Platform

Platform	Best For	Audience
Instagram	Visual, lifestyle	25–34
TikTok	Viral, short-form	Under 24
YouTube	Reviews, tutorials	18–24
LinkedIn	B2B, professional	Professionals

Discovery & Screening

Platform search: Search by brand/industry terms; check competitors
Tools: Stormy.ai, Upfluence, Passionfroot
Form: Application form on site for interested creators

Screening: Engagement rate > follower count; avoid fake followers; content style match.

Cooperation Models

Model	Use
Product exchange	Low cost; testing; requires influencer interest
Commission (affiliate)	Lower risk; CPS; hybrid with flat fee common
Paid promotion	Direct payment; quick exposure
Long-term partnership	Brand ambassador; sustained relationship

Content Strategy

Forms: Shoutout, review, favorites, tutorial, placement
Creative freedom: Avoid overly scripted; authenticity drives trust
Cross-platform: Repurpose for website, ads, email
Publishing: Multiple drops; align with target market hours

Best Practices

Payment: PayPal; prepay + final payment after publish
Contract: Clear dates, review process, deliverables
Content review: Brand guidance without over-control
Disclosure: FTC/ASA compliant; disclose paid partnerships

Output Format

Platform and tier selection
Discovery approach
Cooperation model
Content brief
Tracking plan

Related Skills

affiliate-marketing: Influencers can be affiliates (hybrid model)
creator-program: Long-term creator partnerships
employee-generated-content: Internal employee content; influencer is external
affiliate-page-generator: Commission structure if hybrid

安全使用建议

This skill appears coherent and low-risk: it only provides marketing guidance and has no install or credential requirements. Before installing or invoking it, check any local project-context files it may read (.claude/project-context.md or .cursor/project-context.md) to ensure they do not contain secrets or sensitive credentials. If you are uncomfortable with automatic reads of local context, remove or sanitize those files or avoid granting the agent access to them. Also remember the skill can be invoked autonomously by the agent under normal settings — if you prefer manual control, adjust your agent's invocation policies.

功能分析

Type: OpenClaw Skill Name: influencer-marketing Version: 1.0.0 The skill bundle is a purely informational guide for influencer marketing strategy. It contains no executable code, external network requests, or instructions that would lead to data exfiltration or unauthorized system access. The instructions in SKILL.md are aligned with its stated purpose of assisting users with marketing campaigns.

能力评估

✓ Purpose & Capability

Name, description, and runtime instructions all align with providing influencer-marketing strategy. The skill does not request unrelated binaries, credentials, or installs that would be disproportionate to its purpose.

ℹ Instruction Scope

Instructions ask the agent to check and read .claude/project-context.md or .cursor/project-context.md for product/audience/brand voice before producing recommendations. That is coherent for tailoring marketing guidance, but the SKILL.md references local files that are not declared in a 'requires.config' field. If those project-context files contain secrets or unrelated sensitive data, the agent could read them — so users should ensure those files only contain appropriate context.

✓ Install Mechanism

No install spec and no code files — instruction-only skill. This minimizes the risk of arbitrary code being written or executed on the host.

✓ Credentials

The skill declares no required environment variables, credentials, or config paths. Its operational needs (marketing guidance) do not require secret access, so the lack of requested credentials is proportionate.

✓ Persistence & Privilege

always:false and default model invocation are set (normal). The skill does not request persistent system changes or elevated privileges.

如何使用

确保已安装 OpenClaw（本地或 Docker 部署）
在对话框中输入安装命令：/install influencer-marketing
安装完成后，直接呼叫该 Skill 的名称或使用 /influencer-marketing 触发
根据 Skill 的参数说明提供必要输入，即可获得结构化输出

版本历史

v1.0.0

Automated batch sync

元数据

Slug influencer-marketing

版本 1.0.0

许可证 MIT-0

累计安装 1

当前安装数 1

历史版本数 1

常见问题