← Back to Skills Marketplace
kostja94

influencer-marketing

by Kostja Zhang · GitHub ↗ · v1.0.0 · MIT-0
cross-platform ✓ Security Clean
485
Downloads
1
Stars
1
Active Installs
1
Versions
Install in OpenClaw
/install influencer-marketing
Description
When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator pa...
README (SKILL.md)

Channels: Influencer

Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and brand voice.

Identify:

  1. Goal: Brand awareness, trust, or direct conversion
  2. Platform: Instagram, TikTok, YouTube, LinkedIn
  3. Target: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+)

Influencer vs. Affiliate vs. Creator

Dimension Influencer Affiliate Creator Program
Goal Brand exposure, trust Direct sales Content co-creation
Incentive Paid, product exchange Commission Credits, free use
Content Influencer original Links sufficient Must use product
Relationship Short or long-term Transactional Long-term

Influencer Types by Platform

Platform Best For Audience
Instagram Visual, lifestyle 25–34
TikTok Viral, short-form Under 24
YouTube Reviews, tutorials 18–24
LinkedIn B2B, professional Professionals

Discovery & Screening

  • Platform search: Search by brand/industry terms; check competitors
  • Tools: Stormy.ai, Upfluence, Passionfroot
  • Form: Application form on site for interested creators

Screening: Engagement rate > follower count; avoid fake followers; content style match.

Cooperation Models

Model Use
Product exchange Low cost; testing; requires influencer interest
Commission (affiliate) Lower risk; CPS; hybrid with flat fee common
Paid promotion Direct payment; quick exposure
Long-term partnership Brand ambassador; sustained relationship

Content Strategy

  • Forms: Shoutout, review, favorites, tutorial, placement
  • Creative freedom: Avoid overly scripted; authenticity drives trust
  • Cross-platform: Repurpose for website, ads, email
  • Publishing: Multiple drops; align with target market hours

Best Practices

  • Payment: PayPal; prepay + final payment after publish
  • Contract: Clear dates, review process, deliverables
  • Content review: Brand guidance without over-control
  • Disclosure: FTC/ASA compliant; disclose paid partnerships

Output Format

  • Platform and tier selection
  • Discovery approach
  • Cooperation model
  • Content brief
  • Tracking plan

Related Skills

  • affiliate-marketing: Influencers can be affiliates (hybrid model)
  • creator-program: Long-term creator partnerships
  • employee-generated-content: Internal employee content; influencer is external
  • affiliate-page-generator: Commission structure if hybrid
Usage Guidance
This skill appears coherent and low-risk: it only provides marketing guidance and has no install or credential requirements. Before installing or invoking it, check any local project-context files it may read (.claude/project-context.md or .cursor/project-context.md) to ensure they do not contain secrets or sensitive credentials. If you are uncomfortable with automatic reads of local context, remove or sanitize those files or avoid granting the agent access to them. Also remember the skill can be invoked autonomously by the agent under normal settings — if you prefer manual control, adjust your agent's invocation policies.
Capability Analysis
Type: OpenClaw Skill Name: influencer-marketing Version: 1.0.0 The skill bundle is a purely informational guide for influencer marketing strategy. It contains no executable code, external network requests, or instructions that would lead to data exfiltration or unauthorized system access. The instructions in SKILL.md are aligned with its stated purpose of assisting users with marketing campaigns.
Capability Assessment
✓ Purpose & Capability
Name, description, and runtime instructions all align with providing influencer-marketing strategy. The skill does not request unrelated binaries, credentials, or installs that would be disproportionate to its purpose.
ℹ Instruction Scope
Instructions ask the agent to check and read .claude/project-context.md or .cursor/project-context.md for product/audience/brand voice before producing recommendations. That is coherent for tailoring marketing guidance, but the SKILL.md references local files that are not declared in a 'requires.config' field. If those project-context files contain secrets or unrelated sensitive data, the agent could read them — so users should ensure those files only contain appropriate context.
✓ Install Mechanism
No install spec and no code files — instruction-only skill. This minimizes the risk of arbitrary code being written or executed on the host.
✓ Credentials
The skill declares no required environment variables, credentials, or config paths. Its operational needs (marketing guidance) do not require secret access, so the lack of requested credentials is proportionate.
✓ Persistence & Privilege
always:false and default model invocation are set (normal). The skill does not request persistent system changes or elevated privileges.
How to Use
  1. Make sure OpenClaw is installed (local or Docker)
  2. Run the install command in chat: /install influencer-marketing
  3. After installation, invoke the skill by name or use /influencer-marketing
  4. Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Automated batch sync
Metadata
Slug influencer-marketing
Version 1.0.0
License MIT-0
All-time Installs 1
Active Installs 1
Total Versions 1
Frequently Asked Questions

What is influencer-marketing?

When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator pa... It is an AI Agent Skill for Claude Code / OpenClaw, with 485 downloads so far.

How do I install influencer-marketing?

Run "/install influencer-marketing" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.

Is influencer-marketing free?

Yes, influencer-marketing is completely free, licensed under MIT-0. You can download, install and use it at no cost.

Which platforms does influencer-marketing support?

influencer-marketing is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).

Who created influencer-marketing?

It is built and maintained by Kostja Zhang (@kostja94); the current version is v1.0.0.

More Skills
self-improving agent
Captures learnings, errors, and corrections to enable continuous improvement. Use when: (1) A command or operation fails unexpectedly, (2) User corrects Clau...
⬇ 463815 · by pskoett
Skill Vetter
Security-first skill vetting for AI agents. Use before installing any skill from ClawdHub, GitHub, or other sources. Checks for red flags, permission scope, and suspicious patterns.
⬇ 259802 · by spclaudehome
Polymarket
Query Polymarket prediction markets. Check odds, find trending markets, search events, track price movements.
⬇ 232503 · by joelchance
Self-Improving + Proactive Agent
Self-reflection + Self-criticism + Self-learning + Self-organizing memory. Agent evaluates its own work, catches mistakes, and improves permanently. Use when...
⬇ 200680 · by ivangdavila
Github
Interact with GitHub using the `gh` CLI. Use `gh issue`, `gh pr`, `gh run`, and `gh api` for issues, PRs, CI runs, and advanced queries.
⬇ 191345 · by steipete
ontology
Typed knowledge graph for structured agent memory and composable skills. Use when creating/querying entities (Person, Project, Task, Event, Document), linkin...
⬇ 190333 · by oswalpalash

💬 Comments