/install growth-cold-outreach
Cold Outreach for First Customers
When to Use
Use this skill when doing direct outreach to potential customers before product-market fit or organic inbound.
Core Rules
1. Personalize the First Line to the Individual
Generic cold outreach fails. "I noticed you posted about [specific problem] on [specific forum/platform] last week" shows you did real research and dramatically increases reply rates. Spend 2 minutes of research per outreach, not 2 seconds.
2. Lead With Their Problem, Not Your Solution
"I'm reaching out because I built a new product" is self-centered. "I saw you're dealing with [specific problem] — I've been working on something that might help" leads with their world. The first sentence should be about them.
3. Make the Ask Small
"Would you be interested in a 30-minute demo?" is a large ask for a stranger. "Would you be open to a 10-minute call?" or even "Would a quick Loom video of how this works be helpful?" are smaller asks that get significantly higher response rates.
4. Follow Up 2–3 Times, Then Stop
Most replies come from the second or third follow-up, not the first email. A polite follow-up 3 days later ("Just wanted to make sure this didn't get buried") and one more 7 days after is appropriate. After three messages with no reply, move on.
5. Measure Reply Rate, Not Send Volume
Sending 500 generic emails is less effective than sending 50 personalized ones. Target a 20%+ reply rate on cold outreach. If you're below 10%, your targeting or personalization is wrong. Fix quality before increasing volume.
Quick Reference
| Outreach Channel | Reply Rate Benchmark |
|---|---|
| Cold email (personalized) | 15–25% |
| LinkedIn DM | 10–20% |
| Twitter/X DM | 5–15% |
| Community mention | 20–40% |
Common Mistakes to Avoid
- Sending outreach from a personal Gmail without a warm-up period — ends up in spam
- Starting with a product pitch before establishing relevance
- Giving up after the first non-reply — most replies come from follow-ups
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- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install growth-cold-outreach - 安装完成后，直接呼叫该 Skill 的名称或使用
/growth-cold-outreach触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
Growth Cold Outreach 是什么？
Conduct personalized cold outreach focused on the prospect's problem, use small asks, follow up 2–3 times, and measure reply rates to acquire first customers. 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 167 次。
如何安装 Growth Cold Outreach？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install growth-cold-outreach」即可一键安装，无需额外配置。
Growth Cold Outreach 是免费的吗？
是的，Growth Cold Outreach 完全免费，采用 MIT-0 许可证，可自由下载、安装和使用。
Growth Cold Outreach 支持哪些平台？
Growth Cold Outreach 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（cross-platform）。
谁开发了 Growth Cold Outreach？
由 WellyXY（@wellyxy）开发并维护，当前版本 v1.0.0。