/install growth-cold-outreach
Cold Outreach for First Customers
When to Use
Use this skill when doing direct outreach to potential customers before product-market fit or organic inbound.
Core Rules
1. Personalize the First Line to the Individual
Generic cold outreach fails. "I noticed you posted about [specific problem] on [specific forum/platform] last week" shows you did real research and dramatically increases reply rates. Spend 2 minutes of research per outreach, not 2 seconds.
2. Lead With Their Problem, Not Your Solution
"I'm reaching out because I built a new product" is self-centered. "I saw you're dealing with [specific problem] — I've been working on something that might help" leads with their world. The first sentence should be about them.
3. Make the Ask Small
"Would you be interested in a 30-minute demo?" is a large ask for a stranger. "Would you be open to a 10-minute call?" or even "Would a quick Loom video of how this works be helpful?" are smaller asks that get significantly higher response rates.
4. Follow Up 2–3 Times, Then Stop
Most replies come from the second or third follow-up, not the first email. A polite follow-up 3 days later ("Just wanted to make sure this didn't get buried") and one more 7 days after is appropriate. After three messages with no reply, move on.
5. Measure Reply Rate, Not Send Volume
Sending 500 generic emails is less effective than sending 50 personalized ones. Target a 20%+ reply rate on cold outreach. If you're below 10%, your targeting or personalization is wrong. Fix quality before increasing volume.
Quick Reference
| Outreach Channel | Reply Rate Benchmark |
|---|---|
| Cold email (personalized) | 15–25% |
| LinkedIn DM | 10–20% |
| Twitter/X DM | 5–15% |
| Community mention | 20–40% |
Common Mistakes to Avoid
- Sending outreach from a personal Gmail without a warm-up period — ends up in spam
- Starting with a product pitch before establishing relevance
- Giving up after the first non-reply — most replies come from follow-ups
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- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install growth-cold-outreach - After installation, invoke the skill by name or use
/growth-cold-outreach - Provide required inputs per the skill's parameter spec and get structured output
What is Growth Cold Outreach?
Conduct personalized cold outreach focused on the prospect's problem, use small asks, follow up 2–3 times, and measure reply rates to acquire first customers. It is an AI Agent Skill for Claude Code / OpenClaw, with 167 downloads so far.
How do I install Growth Cold Outreach?
Run "/install growth-cold-outreach" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Growth Cold Outreach free?
Yes, Growth Cold Outreach is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Growth Cold Outreach support?
Growth Cold Outreach is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Growth Cold Outreach?
It is built and maintained by WellyXY (@wellyxy); the current version is v1.0.0.