download-page-generator
/install download-page-generator
Pages: Download Page
Guides download page structure and optimization for desktop and mobile app downloads. Purpose: convert visitors into installers by clearly presenting value, platform options, and trust signals.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and value proposition.
Identify:
- App type: Desktop (Windows, macOS, Linux) or mobile (iOS, Android, both)
- Traffic source: Organic, paid, email, referral
- Distribution: App Store / Play Store only, direct download, or both
Page Purpose
| Purpose | Goal |
|---|---|
| Download | Guide users to install desktop or mobile app |
| Trust | Build confidence before download (security, privacy, reviews) |
| Conversion | Maximize download rate, store visits, install conversion |
Download Page Structure
| Step | Purpose | Elements |
|---|---|---|
| 1. Value proposition | Why download | Headline, benefit-focused copy, key features |
| 2. Platform selection | Clear path | Desktop: OS detection or manual pick; Mobile: App Store / Play Store buttons |
| 3. Trust signals | Reduce friction | Ratings, download count, security badges, privacy note |
| 4. Visual proof | Show the app | Screenshots, app previews, video |
| 5. CTA | Primary action | Single, prominent download button |
Platform-Specific Layout
Desktop App
- OS detection: Auto-detect OS or show "Download for Windows / macOS / Linux"
- Direct download: One-click .exe / .dmg / .deb etc.
- Alternatives: Optional "Other platforms" or "Command line" for power users
Mobile App
- Dual store: App Store + Play Store buttons side by side
- Smart redirect: Detect device and show relevant store first; still show both
- QR code: Optional for desktop visitors to scan and install on phone
Optimization Best Practices
Performance
- Load time: Under 3 seconds; each extra second can cost ~7% conversion
- Mobile-first: Most app download traffic is mobile; responsive, thumb-reachable CTAs
- Image optimization: WebP, lazy loading, compression (e.g. TinyPNG, ImageOptim)
Conversion
- Single primary CTA: "Download Free Now," "Get on App Store," "Get for Windows"
- Above the fold: CTA visible without scrolling
- Repeat CTA: On longer pages, repeat at logical points
- A/B test: CTA color, size, copy, placement
Trust & Social Proof
- Star ratings: Show App Store / Play Store ratings
- Download count: "10M+ downloads," "Trusted by X users"
- Testimonials: User quotes, media logos
- Security: Security badges if collecting sensitive info
Content
- Top 3–5 features: Benefit-focused, scannable bullet points
- Screenshots: High-quality, show app in action
- Video: App preview or demo video
Alignment with Traffic
- Ads: If from PPC, ensure message matches ad (offer, platform); see paid-ads-strategy
- Email: Match campaign message and CTA
Output Format
- Headline and subheadline
- Structure (5-step flow sections)
- Platform layout (desktop vs mobile)
- CTA copy and placement
- Trust signals placement
- SEO metadata (if page is indexed)
Related Skills
Pages
- landing-page-generator: Download page is a type of landing page; apply LP principles
- homepage-generator: Homepage often links to download page
- features-page-generator: Feature copy for "Explain value" section
Components
- hero-generator: Hero section (value proposition)
- cta-generator: Download button design
- trust-badges-generator: Social proof, ratings
- testimonials-generator: User testimonials
SEO
- title-tag, meta-description, page-metadata: Download page metadata
- 确保已安装 OpenClaw(本地或 Docker 部署)
- 在对话框中输入安装命令:
/install download-page-generator - 安装完成后,直接呼叫该 Skill 的名称或使用
/download-page-generator触发 - 根据 Skill 的参数说明提供必要输入,即可获得结构化输出
download-page-generator 是什么?
When the user wants to create, optimize, or audit a download page for desktop or mobile app. Also use when the user mentions "download page," "app download,"... 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件,目前累计下载 164 次。
如何安装 download-page-generator?
在 OpenClaw 或 Claude Code 对话框中运行命令「/install download-page-generator」即可一键安装,无需额外配置。
download-page-generator 是免费的吗?
是的,download-page-generator 完全免费,采用 MIT-0 许可证,可自由下载、安装和使用。
download-page-generator 支持哪些平台?
download-page-generator 跨平台运行,可在任意部署了 OpenClaw / Claude Code 的环境中使用(cross-platform)。
谁开发了 download-page-generator?
由 Kostja Zhang(@kostja94)开发并维护,当前版本 v1.0.1。