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download-page-generator
by
Kostja Zhang
· GitHub ↗
· v1.0.1
· MIT-0
164
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Install in OpenClaw
/install download-page-generator
Description
When the user wants to create, optimize, or audit a download page for desktop or mobile app. Also use when the user mentions "download page," "app download,"...
README (SKILL.md)
Pages: Download Page
Guides download page structure and optimization for desktop and mobile app downloads. Purpose: convert visitors into installers by clearly presenting value, platform options, and trust signals.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and value proposition.
Identify:
- App type: Desktop (Windows, macOS, Linux) or mobile (iOS, Android, both)
- Traffic source: Organic, paid, email, referral
- Distribution: App Store / Play Store only, direct download, or both
Page Purpose
| Purpose | Goal |
|---|---|
| Download | Guide users to install desktop or mobile app |
| Trust | Build confidence before download (security, privacy, reviews) |
| Conversion | Maximize download rate, store visits, install conversion |
Download Page Structure
| Step | Purpose | Elements |
|---|---|---|
| 1. Value proposition | Why download | Headline, benefit-focused copy, key features |
| 2. Platform selection | Clear path | Desktop: OS detection or manual pick; Mobile: App Store / Play Store buttons |
| 3. Trust signals | Reduce friction | Ratings, download count, security badges, privacy note |
| 4. Visual proof | Show the app | Screenshots, app previews, video |
| 5. CTA | Primary action | Single, prominent download button |
Platform-Specific Layout
Desktop App
- OS detection: Auto-detect OS or show "Download for Windows / macOS / Linux"
- Direct download: One-click .exe / .dmg / .deb etc.
- Alternatives: Optional "Other platforms" or "Command line" for power users
Mobile App
- Dual store: App Store + Play Store buttons side by side
- Smart redirect: Detect device and show relevant store first; still show both
- QR code: Optional for desktop visitors to scan and install on phone
Optimization Best Practices
Performance
- Load time: Under 3 seconds; each extra second can cost ~7% conversion
- Mobile-first: Most app download traffic is mobile; responsive, thumb-reachable CTAs
- Image optimization: WebP, lazy loading, compression (e.g. TinyPNG, ImageOptim)
Conversion
- Single primary CTA: "Download Free Now," "Get on App Store," "Get for Windows"
- Above the fold: CTA visible without scrolling
- Repeat CTA: On longer pages, repeat at logical points
- A/B test: CTA color, size, copy, placement
Trust & Social Proof
- Star ratings: Show App Store / Play Store ratings
- Download count: "10M+ downloads," "Trusted by X users"
- Testimonials: User quotes, media logos
- Security: Security badges if collecting sensitive info
Content
- Top 3–5 features: Benefit-focused, scannable bullet points
- Screenshots: High-quality, show app in action
- Video: App preview or demo video
Alignment with Traffic
- Ads: If from PPC, ensure message matches ad (offer, platform); see paid-ads-strategy
- Email: Match campaign message and CTA
Output Format
- Headline and subheadline
- Structure (5-step flow sections)
- Platform layout (desktop vs mobile)
- CTA copy and placement
- Trust signals placement
- SEO metadata (if page is indexed)
Related Skills
Pages
- landing-page-generator: Download page is a type of landing page; apply LP principles
- homepage-generator: Homepage often links to download page
- features-page-generator: Feature copy for "Explain value" section
Components
- hero-generator: Hero section (value proposition)
- cta-generator: Download button design
- trust-badges-generator: Social proof, ratings
- testimonials-generator: User testimonials
SEO
- title-tag, meta-description, page-metadata: Download page metadata
Usage Guidance
This skill is an instruction-only design guide and appears internally consistent. Before enabling or using it: (1) confirm any local project-context files (.claude/project-context.md or .cursor/project-context.md) do not contain secrets you wouldn't want the agent to read; (2) remember the skill can be invoked by the agent (default behavior), so only enable it if you trust the skill source; and (3) because it installs nothing and requests no credentials, risk is low — review outputs for privacy-sensitive suggestions (e.g., collection of analytics) before implementing them.
Capability Analysis
Type: OpenClaw Skill
Name: download-page-generator
Version: 1.0.1
The skill bundle is a set of markdown instructions (SKILL.md) designed to guide an AI agent in generating and optimizing app download pages. It contains no executable code, no network requests, and no instructions that attempt to exfiltrate data or bypass security controls.
Capability Assessment
Purpose & Capability
Name/description match the SKILL.md: guidance covers download page structure, platform-specific behavior, optimization, and conversion tactics. There are no extraneous binaries, env vars, or unrelated dependencies requested.
Instruction Scope
Runtime instructions are prose-only and stay on-topic. They ask the agent to read project context files if present (.claude/project-context.md or .cursor/project-context.md) which is reasonable for tailoring output, but reading workspace files can expose sensitive project data—users should ensure those files don't contain secrets they don't want shared.
Install Mechanism
No install spec or code files; the skill is instruction-only so nothing will be downloaded or written to disk by the skill itself.
Credentials
The skill requests no environment variables, credentials, or config paths. There is no disproportionate access requested relative to its stated functionality.
Persistence & Privilege
always is false and the skill does not request persistent system presence or modify other skills/config. Autonomous invocation by the agent is allowed by default but not a special privilege granted by this skill.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install download-page-generator - After installation, invoke the skill by name or use
/download-page-generator - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.1
Batch: alternatives through download
v1.0.0
Automated batch sync
Metadata
Frequently Asked Questions
What is download-page-generator?
When the user wants to create, optimize, or audit a download page for desktop or mobile app. Also use when the user mentions "download page," "app download,"... It is an AI Agent Skill for Claude Code / OpenClaw, with 164 downloads so far.
How do I install download-page-generator?
Run "/install download-page-generator" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is download-page-generator free?
Yes, download-page-generator is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does download-page-generator support?
download-page-generator is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created download-page-generator?
It is built and maintained by Kostja Zhang (@kostja94); the current version is v1.0.1.
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