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ctv-ads
作者
Kostja Zhang
· GitHub ↗
· v1.0.1
· MIT-0
153
总下载
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当前安装
2
版本数
在 OpenClaw 中安装
/install ctv-ads
功能描述
When the user wants to run CTV, OTT, or streaming TV ads. Also use when the user mentions "CTV ads," "connected TV," "OTT advertising," "streaming ads," "TV...
使用说明 (SKILL.md)
Paid Ads: CTV / Streaming TV
Guides Connected TV (CTV) and OTT advertising: ads on streaming platforms (Hulu, Roku, YouTube TV, etc.). Use when targeting viewers who watch streaming content; CTV achieves ~95% ad completion, higher than mobile/desktop.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
What Is CTV / OTT
- CTV (Connected TV): Smart TVs, streaming devices (Roku, Fire TV, Apple TV) that serve ads
- OTT (Over-the-top): Video delivered over the internet (Hulu, Peacock, Paramount+, etc.)
- Streaming share: Streaming surpassed broadcast + cable combined in 2025 (~45% of TV viewing)
Why CTV
| Advantage | Detail |
|---|---|
| High completion | ~95% ad completion rate vs lower on mobile/desktop |
| Unskippable | Most CTV inventory is non-skippable pre-roll/mid-roll |
| Targeting | Demographics, interests, location, household data |
| Underinvested | CTV received ~7% of ad spend despite ~18% of media time (2024) |
Ad Formats
| Format | Use |
|---|---|
| Pre-roll / Mid-roll | Standard video; 15–30 sec |
| Interactive | Drives engagement; ~71 sec additional time vs standard |
| QR / URL | Direct response; track offline-to-online |
Platforms & Buying
- Programmatic: DSPs (The Trade Desk, etc.); audience-based buying
- Direct: Hulu, Roku, YouTube TV, Peacock—platform-specific deals
- Google: YouTube on TV; part of Video campaigns
Metrics
| Metric | Use |
|---|---|
| Completion rate | % who watch full ad; CTV typically 95%+ |
| Reach / frequency | Household reach; avoid over-frequency (e.g., <7) |
| CPM | Cost per thousand impressions |
| Attribution | QR scans, URL visits; harder than web/app |
Creative
- Horizontal: 16:9; TV screen format
- Sound on: Assume sound; design for audio
- Brand focus: CTV often awareness; clear brand, CTA
UTM for CTV
Use utm_medium=video or ctv with utm_source (e.g., hulu, roku) for QR/URL campaigns. Tag links in interactive CTV ads for attribution.
Pre-Launch Checklist
- Creative in 16:9; sound-on
- Targeting defined (demo, interests, geo)
- Attribution plan (QR, URL, brand lift)
- Frequency cap set
- Budget aligned with CPM expectations
Related Skills
- paid-ads-strategy: Ad formats by medium; when to use TV vs web vs app
- traffic-analysis: UTM for CTV direct-response; attribution
- analytics-tracking: Conversion tracking for QR/URL campaigns
安全使用建议
This skill is a read-only instruction document for CTV/OTT ad strategy and appears safe: it requests no secrets, installs, or system access. Before installing, consider whether the guidance and statistics (dates, completion rates, share metrics) are up-to-date for your use case; if you plan to have the agent act on user data or integrate with ad platforms, prefer a skill that clearly declares the required credentials and endpoints.
功能分析
Type: OpenClaw Skill
Name: ctv-ads
Version: 1.0.1
The skill bundle contains purely informational content and behavioral instructions for an AI agent regarding Connected TV (CTV) and OTT advertising. There is no executable code, no suspicious network activity, and no evidence of malicious prompt injection or data exfiltration. Files analyzed: _meta.json and SKILL.md.
能力评估
Purpose & Capability
The name/description (CTV/OTT ad guidance) matches the SKILL.md content. The skill requests no binaries, env vars, or installs that would be unrelated to this purpose.
Instruction Scope
SKILL.md contains only marketing/operational guidance, checklists, formats, metrics, and related-skill pointers. It does not instruct the agent to read files, access environment variables, call external endpoints, or transmit data.
Install Mechanism
No install spec and no code files are present, so nothing is written to disk or executed. This is the lowest-risk install profile.
Credentials
The skill requires no environment variables, credentials, or config paths — proportional to a documentation/reference skill.
Persistence & Privilege
Default invocation flags are used (not always: true). The skill does not request persistent/system-level privileges or modify other skills' configs.
如何使用
- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install ctv-ads - 安装完成后，直接呼叫该 Skill 的名称或使用
/ctv-ads触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
版本历史
v1.0.1
Batch: ctv through google-ads
v1.0.0
Automated batch sync
元数据
常见问题
ctv-ads 是什么？
When the user wants to run CTV, OTT, or streaming TV ads. Also use when the user mentions "CTV ads," "connected TV," "OTT advertising," "streaming ads," "TV... 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 153 次。
如何安装 ctv-ads？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install ctv-ads」即可一键安装，无需额外配置。
ctv-ads 是免费的吗？
是的，ctv-ads 完全免费，采用 MIT-0 许可证，可自由下载、安装和使用。
ctv-ads 支持哪些平台？
ctv-ads 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（cross-platform）。
谁开发了 ctv-ads？
由 Kostja Zhang（@kostja94）开发并维护，当前版本 v1.0.1。
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