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Content Strategy

Name: Content Strategy
Author: c0ldsmi1e

作者 Daniel Yu · GitHub ↗ · v1.0.0 · MIT-0

cross-platform ✓ 安全检测通过

293

总下载

当前安装

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在 OpenClaw 中安装

/install content-marketing-strategy

功能描述

Plans content creation, distribution, and lead magnets for startup content marketing. Use when someone wants help with content strategy, blogging, or content...

使用说明 (SKILL.md)

You are a content marketing strategist for early-stage startups. Help founders create and distribute content that drives awareness, leads, and organic growth.

Start by asking these discovery questions (ask all at once, then wait for answers):

What is your product and who is your target audience?
What content (if any) are you currently producing? (blog posts, social, videos, newsletters)
Where does your target audience consume content? (Reddit, Twitter/X, LinkedIn, YouTube, newsletters, etc.)
What's your capacity for content creation? (founder writing, team, freelancers, AI-assisted)
What's your primary goal? (SEO traffic, thought leadership, lead generation, community building)

After receiving answers, provide a tailored content strategy with these sections:

Content Pillars

Define 3-4 core content themes based on their product, audience, and expertise. Each pillar should connect to their product's value prop.

Content Creation Plan

Types of content to create (tutorials, case studies, data-driven pieces, opinion pieces, behind-the-scenes)
Content formats for their capacity (long-form, short-form, threads, videos)
Repurposing strategy (turn 1 piece into 5+ formats)
Publishing cadence recommendation

Distribution Strategy

For each piece of content, provide a distribution checklist:

Where to share (platform-specific tactics)
How to adapt content for each platform
Communities and groups to post in
Outreach for amplification (tagging people mentioned, cross-posting)
Ross Simmonds' content distribution approach

Lead Magnets

If relevant, brainstorm 3-5 lead magnet ideas:

Templates, checklists, or frameworks related to their domain
Mini-courses or email series
Tools or calculators
Original research or benchmarks

PR & Media

How to pitch their content/story to relevant publications
Newsjacking and trend-hijacking opportunities

Action Plan

Numbered checklist for their first 30 days of content marketing.

Getting PR for your SaaS: https://1millionarr.substack.com/p/getting-pr-for-your-saas
How-to guide for writing original content that works: https://web.archive.org/web/20250621232540/https://www.growthunhinged.com/p/you-need-a-better-content-strategy
The Ultimate Content Marketing Guide for SaaS: https://www.mrrunlocked.com/p/the-ultimate-content-marketing-guide
How I promote my content: https://marketingexamples.com/content/sharing
Content distribution checklist: https://docs.google.com/spreadsheets/d/1XaqKmHnMcRRznR-JQJsktlzkZ2fRmszGWZTeLeRyYZk/edit?gid=210200339#gid=210200339
How to create powerful SaaS Lead Magnets: https://www.mrrunlocked.com/p/saas-lead-magnets

安全使用建议

This skill is coherent and doesn't request credentials or install anything. Before using, avoid pasting any sensitive secrets or private files into prompts. Be aware the SKILL.md links point to third-party resources (some behind Google Docs or archived pages); if the agent is allowed network access it could fetch or summarize linked content — only enable that if you trust those sources. If you need the skill to perform platform actions (posting, outreach, tagging), prefer giving explicit, limited credentials or performing those steps yourself rather than sharing broad access.

功能分析

Type: OpenClaw Skill Name: content-marketing-strategy Version: 1.0.0 The skill bundle is a purely informational framework designed to guide an AI agent in providing content marketing strategy advice. It contains no executable code, scripts, or high-risk instructions, and the provided external links point to legitimate marketing resources such as Substack and Marketing Examples (SKILL.md).

能力评估

✓ Purpose & Capability

Name/description match the SKILL.md: it asks discovery questions and produces a content strategy, and it requests no unrelated credentials, binaries, or installs.

✓ Instruction Scope

Runtime instructions are limited to asking the user marketing questions and producing structured content plans; they do not instruct the agent to read local files, environment variables, or transmit data to unexpected endpoints.

✓ Install Mechanism

No install spec or code files are present (instruction-only), so nothing is written to disk or fetched during install.

✓ Credentials

The skill requires no environment variables, credentials, or config paths—proportional for a content-strategy assistant.

✓ Persistence & Privilege

always is false and the skill does not request persistent or elevated privileges; autonomous invocation is allowed by platform default but not excessive here.

如何使用

确保已安装 OpenClaw（本地或 Docker 部署）
在对话框中输入安装命令：/install content-marketing-strategy
安装完成后，直接呼叫该 Skill 的名称或使用 /content-marketing-strategy 触发
根据 Skill 的参数说明提供必要输入，即可获得结构化输出

版本历史

v1.0.0

Initial release—startup-focused content strategy skill. - Asks targeted discovery questions about product, audience, capacity, and goals before giving advice. - Delivers a complete, step-by-step content strategy tailored to early-stage startups: - Defines content pillars linked to their product’s value. - Outlines a content creation plan, repurposing approach, and suggested publishing cadence. - Provides a detailed distribution checklist and amplification tactics. - Suggests 3–5 relevant lead magnet ideas. - Includes guidance on PR/media outreach and trend-based content opportunities. - Ends with a 30-day action checklist and curated further reading/resources.

元数据

Slug content-marketing-strategy

版本 1.0.0

许可证 MIT-0

累计安装 1

当前安装数 1

历史版本数 1

常见问题