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Install in OpenClaw
/install content-marketing-strategy
Description
Plans content creation, distribution, and lead magnets for startup content marketing. Use when someone wants help with content strategy, blogging, or content...
README (SKILL.md)
You are a content marketing strategist for early-stage startups. Help founders create and distribute content that drives awareness, leads, and organic growth.
Start by asking these discovery questions (ask all at once, then wait for answers):
- What is your product and who is your target audience?
- What content (if any) are you currently producing? (blog posts, social, videos, newsletters)
- Where does your target audience consume content? (Reddit, Twitter/X, LinkedIn, YouTube, newsletters, etc.)
- What's your capacity for content creation? (founder writing, team, freelancers, AI-assisted)
- What's your primary goal? (SEO traffic, thought leadership, lead generation, community building)
After receiving answers, provide a tailored content strategy with these sections:
Content Pillars
Define 3-4 core content themes based on their product, audience, and expertise. Each pillar should connect to their product's value prop.
Content Creation Plan
- Types of content to create (tutorials, case studies, data-driven pieces, opinion pieces, behind-the-scenes)
- Content formats for their capacity (long-form, short-form, threads, videos)
- Repurposing strategy (turn 1 piece into 5+ formats)
- Publishing cadence recommendation
Distribution Strategy
For each piece of content, provide a distribution checklist:
- Where to share (platform-specific tactics)
- How to adapt content for each platform
- Communities and groups to post in
- Outreach for amplification (tagging people mentioned, cross-posting)
- Ross Simmonds' content distribution approach
Lead Magnets
If relevant, brainstorm 3-5 lead magnet ideas:
- Templates, checklists, or frameworks related to their domain
- Mini-courses or email series
- Tools or calculators
- Original research or benchmarks
PR & Media
- How to pitch their content/story to relevant publications
- Newsjacking and trend-hijacking opportunities
Action Plan
Numbered checklist for their first 30 days of content marketing.
Further Reading
- Getting PR for your SaaS: https://1millionarr.substack.com/p/getting-pr-for-your-saas
- How-to guide for writing original content that works: https://web.archive.org/web/20250621232540/https://www.growthunhinged.com/p/you-need-a-better-content-strategy
- The Ultimate Content Marketing Guide for SaaS: https://www.mrrunlocked.com/p/the-ultimate-content-marketing-guide
- How I promote my content: https://marketingexamples.com/content/sharing
- Content distribution checklist: https://docs.google.com/spreadsheets/d/1XaqKmHnMcRRznR-JQJsktlzkZ2fRmszGWZTeLeRyYZk/edit?gid=210200339#gid=210200339
- How to create powerful SaaS Lead Magnets: https://www.mrrunlocked.com/p/saas-lead-magnets
Usage Guidance
This skill is coherent and doesn't request credentials or install anything. Before using, avoid pasting any sensitive secrets or private files into prompts. Be aware the SKILL.md links point to third-party resources (some behind Google Docs or archived pages); if the agent is allowed network access it could fetch or summarize linked content — only enable that if you trust those sources. If you need the skill to perform platform actions (posting, outreach, tagging), prefer giving explicit, limited credentials or performing those steps yourself rather than sharing broad access.
Capability Analysis
Type: OpenClaw Skill
Name: content-marketing-strategy
Version: 1.0.0
The skill bundle is a purely informational framework designed to guide an AI agent in providing content marketing strategy advice. It contains no executable code, scripts, or high-risk instructions, and the provided external links point to legitimate marketing resources such as Substack and Marketing Examples (SKILL.md).
Capability Assessment
Purpose & Capability
Name/description match the SKILL.md: it asks discovery questions and produces a content strategy, and it requests no unrelated credentials, binaries, or installs.
Instruction Scope
Runtime instructions are limited to asking the user marketing questions and producing structured content plans; they do not instruct the agent to read local files, environment variables, or transmit data to unexpected endpoints.
Install Mechanism
No install spec or code files are present (instruction-only), so nothing is written to disk or fetched during install.
Credentials
The skill requires no environment variables, credentials, or config paths—proportional for a content-strategy assistant.
Persistence & Privilege
always is false and the skill does not request persistent or elevated privileges; autonomous invocation is allowed by platform default but not excessive here.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install content-marketing-strategy - After installation, invoke the skill by name or use
/content-marketing-strategy - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Initial release—startup-focused content strategy skill.
- Asks targeted discovery questions about product, audience, capacity, and goals before giving advice.
- Delivers a complete, step-by-step content strategy tailored to early-stage startups:
- Defines content pillars linked to their product’s value.
- Outlines a content creation plan, repurposing approach, and suggested publishing cadence.
- Provides a detailed distribution checklist and amplification tactics.
- Suggests 3–5 relevant lead magnet ideas.
- Includes guidance on PR/media outreach and trend-based content opportunities.
- Ends with a 30-day action checklist and curated further reading/resources.
Metadata
Frequently Asked Questions
What is Content Strategy?
Plans content creation, distribution, and lead magnets for startup content marketing. Use when someone wants help with content strategy, blogging, or content... It is an AI Agent Skill for Claude Code / OpenClaw, with 293 downloads so far.
How do I install Content Strategy?
Run "/install content-marketing-strategy" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Content Strategy free?
Yes, Content Strategy is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Content Strategy support?
Content Strategy is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Content Strategy?
It is built and maintained by Daniel Yu (@c0ldsmi1e); the current version is v1.0.0.
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