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competitor-research

Name: competitor-research
Author: kostja94

作者 Kostja Zhang · GitHub ↗ · v1.2.1 · MIT-0

cross-platform ✓ 安全检测通过

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在 OpenClaw 中安装

/install competitor-research-seo

功能描述

When the user wants to analyze competitors for SEO, content, backlinks, or positioning. Also use when the user mentions "competitor analysis," "competitor re...

使用说明 (SKILL.md)

SEO Content: Competitor Research

Guides competitor research for SEO, content, backlinks, and positioning. Use when planning content, auditing articles, building links, or evaluating market position.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Research Types

Type	Purpose	Output
Keyword/topic	Topics competitors rank for; gaps	Keyword opportunities; content ideas
Content	Structure, length, gaps vs top rankers	Length target; H2 structure; content gaps
Backlink	Link profile; sites linking to competitors	Link gap; outreach targets
Pricing	Competitor pricing, positioning	Pricing context; differentiation
SEO metrics	Organic traffic, rankings vs competitors	Benchmark; opportunity areas

Competitor Keyword / Topic Analysis

Method	Practice
Reverse engineering	Analyze competitor titles, H1, URL; identify topics they rank for
SERP overlap	Keywords with overlapping top-ranking pages → same cluster; #4–10 = opportunity
site: operator	`site:competitor.com` to see indexed pages
Tool	Ahrefs, Semrush—competitor keyword overlap, gap analysis

Output: Keyword opportunities; topics competitors cover that you don't.

Competitor Content Analysis

Element	Check
Word count	Top 10 average; length target for your content
H2 structure	Topics covered; structure to adopt
Content gaps	What top rankers cover that you miss
Keyword placement	Primary keyword in title, H1, first 100 words
Format	Lists, tables, FAQ; match or improve

Use when: Auditing or creating articles; see article-page-generator for Research Phase integration.

Competitor Article Fetch Workflow (for Article Analysis)

When analyzing or auditing a single article, use this lightweight workflow to obtain competitor articles:

Obtain URLs: From user, project-context Section 11, or web search for "[target keyword]" to find top-ranking pages
Fetch content: Use mcp_web_fetch or WebSearch to fetch 2–3 top-ranking pages
Analyze: Word count, H2 structure, keyword placement, content gaps, CTA, schema
Output: Competitor URLs, brief structure comparison, content gaps, length target, keyword opportunities

Output format: Competitor URLs; word count and H2 structure per URL; content gaps vs your article; recommended length target; keyword opportunities (terms top rankers use that your article misses).

Competitor Backlink Analysis

Action	Purpose
Compare profiles	Your backlinks vs competitors
Link gap	Sites linking to competitors but not you
Opportunity	Outreach to those sites; content they might link to

Tools: Ahrefs, Semrush—Link Intersect, competitor backlink reports. See backlink-analysis.

Competitor Pricing

Use	Practice
Positioning	Where you sit vs competitors
Differentiation	Value prop when price differs
Alternatives pages	Who to include; how to position

See pricing-strategy, alternatives-page-generator.

Data Sources

Source	Use
SimilarWeb	Traffic, engagement, traffic sources by domain
Ahrefs	Competitor domains, backlinks, DR
SEMrush	Organic competitors, traffic share
GA	Referral traffic, acquisition by source
PostHog	Competitor feature usage (if tracked)

Report Workflow

Parse — Read Excel/CSV, infer domain, visits, traffic sources, etc. from headers
Enrich — Web search, visit competitor sites; read project-context.md if present
Build — Structure data for report
Generate — Output report in chosen format

Output Format

Competitors identified
Research type (keyword, content, backlink, pricing)
Findings (gaps, opportunities, benchmarks)
Recommendations (content to create, links to pursue, positioning)

Report Structure Reference

Section	Content
Executive Summary	Key findings (top 3), top 3 recommendations
Competitor Overview	Competitor, category, market position, key strength
Product Comparison	Feature/capability vs Us vs Competitors
SWOT Analysis	Our strengths/weaknesses/opportunities/threats; competitor deep dives
Marketing & Messaging	Value prop, target audience, key channels
Gaps & Opportunities	Gap, opportunity, priority
Prioritized Recommendations	Recommendation, impact, effort, owner

Related Skills

keyword-research: Competitor reverse; keyword discovery
article-page-generator: Competitor article analysis in Research Phase
content-strategy: Competitor analysis for topic mapping
content-optimization: Competitor length and structure as reference
backlink-analysis: Competitor backlink comparison; link gap
seo-monitoring: Competitive comparison; organic vs competitors
alternatives-page-generator: Competitor selection; comparison framing
migration-page-generator: Competitor migration paths
pricing-strategy: Competitor pricing context
affiliate-marketing: Find affiliates promoting competitors
directories: Competitor info for directory submissions

安全使用建议

This skill appears to be what it says: an instruction-only competitor-research guide for SEO. Before enabling or using it, consider: (1) It will instruct the agent to read uploaded files and any project-context.md present — avoid placing secrets or unrelated sensitive data in those files. (2) If you want the agent to call Ahrefs/SEMrush/GA/PostHog APIs, you'll need to provide API keys to the agent environment or connectors — the skill does not declare or manage those credentials. (3) The skill recommends using other tools/skills (e.g., mcp_web_fetch); review those skills' permissions and behavior before allowing autonomous runs. If you are comfortable with the agent accessing project files and (optionally) third-party SEO accounts, the skill is coherent and reasonable to use.

功能分析

Type: OpenClaw Skill Name: competitor-research-seo Version: 1.2.1 The skill bundle contains standard SEO competitor research instructions and workflows. It guides the agent to use web search tools (mcp_web_fetch) and SEO platforms (Ahrefs, Semrush) to analyze keywords, content structure, and backlinks, with no evidence of malicious intent, data exfiltration, or unauthorized execution in SKILL.md or _meta.json.

能力评估

✓ Purpose & Capability

Name/description (competitor research for SEO, content, backlinks, positioning) align with the SKILL.md content. The documented workflows (keyword, content, backlink, pricing analysis), outputs, and recommended tools (Ahrefs, SEMrush, SimilarWeb) are appropriate and expected for this purpose.

ℹ Instruction Scope

Runtime instructions instruct the agent to parse local uploads (Excel/CSV, project-context.md) and to fetch competitor pages via other tools (mcp_web_fetch or WebSearch). Reading local project/context files and uploaded CSVs is coherent for building reports, but that capability means the agent will access potentially sensitive project files — the skill does not attempt to limit or qualify what it should/shouldn't read.

✓ Install Mechanism

This is an instruction-only skill with no install spec and no code files. That minimizes on-disk execution risk; nothing is downloaded or installed by the skill itself.

ℹ Credentials

The SKILL.md references external services (Ahrefs, Semrush, SimilarWeb, GA, PostHog) that commonly require API keys or account access. The skill declares no required environment variables or credentials. This is reasonable for an instruction-only guide (it can suggest using those tools), but if the agent is configured to call those APIs autonomously, credentials would be needed and are not declared here — a minor mismatch to be aware of.

✓ Persistence & Privilege

The skill does not request permanent presence (always:false) and makes no system-level configuration changes. It is user-invocable and allowed to be invoked autonomously per platform defaults; no extra privileges are requested.

如何使用

确保已安装 OpenClaw（本地或 Docker 部署）
在对话框中输入安装命令：/install competitor-research-seo
安装完成后，直接呼叫该 Skill 的名称或使用 /competitor-research-seo 触发
根据 Skill 的参数说明提供必要输入，即可获得结构化输出

版本历史

v1.2.1

Automated batch sync

v1.2.0

Automated batch sync

元数据

Slug competitor-research-seo

版本 1.2.1

许可证 MIT-0

累计安装 0

当前安装数 0

历史版本数 2

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