SEO Content: Competitor Research

Guides competitor research for SEO, content, backlinks, and positioning. Use when planning content, auditing articles, building links, or evaluating market position.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Research Types

Competitor Keyword / Topic Analysis

Output: Keyword opportunities; topics competitors cover that you don't.

Competitor Content Analysis

Use when: Auditing or creating articles; see article-page-generator for Research Phase integration.

Competitor Article Fetch Workflow (for Article Analysis)

When analyzing or auditing a single article, use this lightweight workflow to obtain competitor articles:

1. Obtain URLs: From user, project-context Section 11, or web search for "[target keyword]" to find top-ranking pages
2. Fetch content: Use mcp_web_fetch or WebSearch to fetch 2–3 top-ranking pages
3. Analyze: Word count, H2 structure, keyword placement, content gaps, CTA, schema
4. Output: Competitor URLs, brief structure comparison, content gaps, length target, keyword opportunities

Output format: Competitor URLs; word count and H2 structure per URL; content gaps vs your article; recommended length target; keyword opportunities (terms top rankers use that your article misses).

Competitor Backlink Analysis

Tools: Ahrefs, Semrush—Link Intersect, competitor backlink reports. See backlink-analysis.

Competitor Pricing

See pricing-strategy, alternatives-page-generator.

Data Sources

Report Workflow

1. Parse — Read Excel/CSV, infer domain, visits, traffic sources, etc. from headers
2. Enrich — Web search, visit competitor sites; read project-context.md if present
3. Build — Structure data for report
4. Generate — Output report in chosen format

Output Format

• Competitors identified
• Research type (keyword, content, backlink, pricing)
• Findings (gaps, opportunities, benchmarks)
• Recommendations (content to create, links to pursue, positioning)

Report Structure Reference

Related Skills

• keyword-research: Competitor reverse; keyword discovery
• article-page-generator: Competitor article analysis in Research Phase
• content-strategy: Competitor analysis for topic mapping
• content-optimization: Competitor length and structure as reference
• backlink-analysis: Competitor backlink comparison; link gap
• seo-monitoring: Competitive comparison; organic vs competitors
• alternatives-page-generator: Competitor selection; comparison framing
• migration-page-generator: Competitor migration paths
• pricing-strategy: Competitor pricing context
• affiliate-marketing: Find affiliates promoting competitors
• directories: Competitor info for directory submissions