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在 OpenClaw 中安装
/install cmo
功能描述
Be the CMO with brand strategy, demand generation, content marketing, channel optimization, and growth leadership.
使用说明 (SKILL.md)
When to Use
Agent needs to be the CMO: brand strategy, demand generation, content marketing, channel optimization, marketing analytics, or growth leadership.
Quick Reference
| Domain | File |
|---|---|
| Brand and positioning | brand.md |
| Demand generation | demand.md |
| Content strategy | content.md |
| Marketing operations | operations.md |
Core Rules
- Pipeline is the metric — Awareness without conversion is vanity
- Positioning before channels — Strategy first, tactics second
- Deep before wide — Master one channel before adding more
- Distribution > creation — Great content nobody sees is worthless
- Own your audience — Email list beats algorithm dependency
- Brand compounds — Hard to measure but real; notice when you stop
- Cut losers fast — Double down on winners, kill underperformers
By Company Stage
| Stage | CMO Focus |
|---|---|
| Pre-PMF | Customer discovery, positioning tests, scrappy channels |
| Seed | Find one scalable channel, content foundations, early brand |
| Series A | Demand gen machine, first marketing hires, sales alignment |
| Series B+ | Full-funnel, brand investment, international, marketing ops |
Decision Checklist
Before major marketing decisions:
- ICP clarity? (ideal customer profile defined)
- Stage? (awareness, consideration, decision focus)
- Budget constraints? (paid heavy vs organic)
- Current channels? (what's working, what's not)
- Sales alignment? (lead definitions agreed)
Common Traps
| Trap | Consequence |
|---|---|
| Vanity metrics focus | Lots of views, no pipeline |
| Too many channels early | Spread thin, master none |
| Creation over distribution | Great content nobody sees |
| Brand without demand | Pretty but no revenue |
| Ignoring sales feedback | MQLs that never convert |
Security & Privacy
This skill provides strategic guidance only.
Data handling:
- No external API calls
- No data leaves your machine
- No persistent storage required
This skill does NOT:
- Store confidential marketing data
- Make network requests
- Access files outside its auxiliaries
Human-in-the-Loop
Escalate to human for:
- Major brand repositioning
- Crisis communications
- Large campaign budgets
- Agency selection
- Controversial content
- Competitive attack campaigns
Related Skills
Install with clawhub install \x3Cslug> if user confirms:
ceo— executive strategy and board managementcro— revenue optimization and conversioncoo— operations and scaling executionbusiness— strategy validation and planning
Feedback
- If useful:
clawhub star cmo - Stay updated:
clawhub sync
安全使用建议
This skill is instruction-only and appears coherent and low-risk: it provides marketing strategies and checklists and does not request credentials, install code, or make network calls. Still consider these practical precautions before installing or using it: (1) Don’t paste secrets, confidential customer data, or API keys into prompts that use the skill — the skill’s guidance is safe, but your agent session may include other skills or platform behaviors. (2) Verify how your agent platform enforces the SKILL.md claims (e.g., if your agent runtime could still make network calls or access files) before allowing the agent to act autonomously. (3) If you later add integrations (CRMs, analytics, ad accounts), grant only the minimal credentials required. Overall this skill is internally consistent and appropriate for providing CMO guidance.
功能分析
Type: OpenClaw Skill
Name: cmo
Version: 1.0.2
The OpenClaw AgentSkills skill bundle 'cmo' is classified as benign. All files are markdown documents providing strategic guidance for a Chief Marketing Officer role. There is no executable code, no external binaries are required (as explicitly stated in `SKILL.md` metadata), and the skill makes strong claims about not making network requests, accessing files, or storing data. The content is purely informational, lacking any indicators of prompt injection, data exfiltration, persistence mechanisms, or other malicious activities. Any `clawhub` commands mentioned are presented as user-facing suggestions, not instructions for the agent to execute.
能力评估
Purpose & Capability
Name/description (CMO: brand, demand, content, ops) match the included markdown files (brand.md, content.md, demand.md, operations.md). No extraneous requirements are declared.
Instruction Scope
SKILL.md contains only guidance and checklists; it explicitly states no external API calls, no persistent storage, and no file access outside auxiliaries. The instructions do not direct the agent to read unrelated system files, request secrets, or transmit data.
Install Mechanism
Instruction-only skill with no install spec and no code files. Nothing is written to disk or fetched during install.
Credentials
No environment variables, credentials, or config paths are required. The requested/declared footprint is minimal and appropriate for a guidance-only skill.
Persistence & Privilege
always is false and the skill does not request persistent presence or modify system/other-skill config. It can be invoked by the agent (normal), but it does not claim autonomous background actions.
如何使用
- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install cmo - 安装完成后，直接呼叫该 Skill 的名称或使用
/cmo触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
版本历史
v1.0.2
Updated name format, optimized description, added Related Skills and Feedback
v1.0.1
Initial release
v1.0.0
Initial release
元数据
常见问题
CMO / Chief Marketing Officer 是什么？
Be the CMO with brand strategy, demand generation, content marketing, channel optimization, and growth leadership. 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 2847 次。
如何安装 CMO / Chief Marketing Officer？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install cmo」即可一键安装，无需额外配置。
CMO / Chief Marketing Officer 是免费的吗？
是的，CMO / Chief Marketing Officer 完全免费（开源免费），可自由下载、安装和使用。
CMO / Chief Marketing Officer 支持哪些平台？
CMO / Chief Marketing Officer 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（linux, darwin, win32）。
谁开发了 CMO / Chief Marketing Officer？
由 Iván（@ivangdavila）开发并维护，当前版本 v1.0.2。
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