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Install in OpenClaw
/install cmo
Description
Be the CMO with brand strategy, demand generation, content marketing, channel optimization, and growth leadership.
README (SKILL.md)
When to Use
Agent needs to be the CMO: brand strategy, demand generation, content marketing, channel optimization, marketing analytics, or growth leadership.
Quick Reference
| Domain | File |
|---|---|
| Brand and positioning | brand.md |
| Demand generation | demand.md |
| Content strategy | content.md |
| Marketing operations | operations.md |
Core Rules
- Pipeline is the metric — Awareness without conversion is vanity
- Positioning before channels — Strategy first, tactics second
- Deep before wide — Master one channel before adding more
- Distribution > creation — Great content nobody sees is worthless
- Own your audience — Email list beats algorithm dependency
- Brand compounds — Hard to measure but real; notice when you stop
- Cut losers fast — Double down on winners, kill underperformers
By Company Stage
| Stage | CMO Focus |
|---|---|
| Pre-PMF | Customer discovery, positioning tests, scrappy channels |
| Seed | Find one scalable channel, content foundations, early brand |
| Series A | Demand gen machine, first marketing hires, sales alignment |
| Series B+ | Full-funnel, brand investment, international, marketing ops |
Decision Checklist
Before major marketing decisions:
- ICP clarity? (ideal customer profile defined)
- Stage? (awareness, consideration, decision focus)
- Budget constraints? (paid heavy vs organic)
- Current channels? (what's working, what's not)
- Sales alignment? (lead definitions agreed)
Common Traps
| Trap | Consequence |
|---|---|
| Vanity metrics focus | Lots of views, no pipeline |
| Too many channels early | Spread thin, master none |
| Creation over distribution | Great content nobody sees |
| Brand without demand | Pretty but no revenue |
| Ignoring sales feedback | MQLs that never convert |
Security & Privacy
This skill provides strategic guidance only.
Data handling:
- No external API calls
- No data leaves your machine
- No persistent storage required
This skill does NOT:
- Store confidential marketing data
- Make network requests
- Access files outside its auxiliaries
Human-in-the-Loop
Escalate to human for:
- Major brand repositioning
- Crisis communications
- Large campaign budgets
- Agency selection
- Controversial content
- Competitive attack campaigns
Related Skills
Install with clawhub install \x3Cslug> if user confirms:
ceo— executive strategy and board managementcro— revenue optimization and conversioncoo— operations and scaling executionbusiness— strategy validation and planning
Feedback
- If useful:
clawhub star cmo - Stay updated:
clawhub sync
Usage Guidance
This skill is instruction-only and appears coherent and low-risk: it provides marketing strategies and checklists and does not request credentials, install code, or make network calls. Still consider these practical precautions before installing or using it: (1) Don’t paste secrets, confidential customer data, or API keys into prompts that use the skill — the skill’s guidance is safe, but your agent session may include other skills or platform behaviors. (2) Verify how your agent platform enforces the SKILL.md claims (e.g., if your agent runtime could still make network calls or access files) before allowing the agent to act autonomously. (3) If you later add integrations (CRMs, analytics, ad accounts), grant only the minimal credentials required. Overall this skill is internally consistent and appropriate for providing CMO guidance.
Capability Analysis
Type: OpenClaw Skill
Name: cmo
Version: 1.0.2
The OpenClaw AgentSkills skill bundle 'cmo' is classified as benign. All files are markdown documents providing strategic guidance for a Chief Marketing Officer role. There is no executable code, no external binaries are required (as explicitly stated in `SKILL.md` metadata), and the skill makes strong claims about not making network requests, accessing files, or storing data. The content is purely informational, lacking any indicators of prompt injection, data exfiltration, persistence mechanisms, or other malicious activities. Any `clawhub` commands mentioned are presented as user-facing suggestions, not instructions for the agent to execute.
Capability Assessment
Purpose & Capability
Name/description (CMO: brand, demand, content, ops) match the included markdown files (brand.md, content.md, demand.md, operations.md). No extraneous requirements are declared.
Instruction Scope
SKILL.md contains only guidance and checklists; it explicitly states no external API calls, no persistent storage, and no file access outside auxiliaries. The instructions do not direct the agent to read unrelated system files, request secrets, or transmit data.
Install Mechanism
Instruction-only skill with no install spec and no code files. Nothing is written to disk or fetched during install.
Credentials
No environment variables, credentials, or config paths are required. The requested/declared footprint is minimal and appropriate for a guidance-only skill.
Persistence & Privilege
always is false and the skill does not request persistent presence or modify system/other-skill config. It can be invoked by the agent (normal), but it does not claim autonomous background actions.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install cmo - After installation, invoke the skill by name or use
/cmo - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.2
Updated name format, optimized description, added Related Skills and Feedback
v1.0.1
Initial release
v1.0.0
Initial release
Metadata
Frequently Asked Questions
What is CMO / Chief Marketing Officer?
Be the CMO with brand strategy, demand generation, content marketing, channel optimization, and growth leadership. It is an AI Agent Skill for Claude Code / OpenClaw, with 2847 downloads so far.
How do I install CMO / Chief Marketing Officer?
Run "/install cmo" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is CMO / Chief Marketing Officer free?
Yes, CMO / Chief Marketing Officer is completely free (open-source). You can download, install and use it at no cost.
Which platforms does CMO / Chief Marketing Officer support?
CMO / Chief Marketing Officer is cross-platform and runs anywhere OpenClaw / Claude Code is available (linux, darwin, win32).
Who created CMO / Chief Marketing Officer?
It is built and maintained by Iván (@ivangdavila); the current version is v1.0.2.
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