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Cleaning Maid Service Marketing Kit

Name: Cleaning Maid Service Marketing Kit
Author: gitflopez

作者 GitFlopez · GitHub ↗ · v1.0.0 · MIT-0

cross-platform ✓ 安全检测通过

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当前安装

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在 OpenClaw 中安装

/install cleaning-maid-service-marketing-kit

功能描述

Generates compliant, optimized marketing content and campaigns tailored for residential, commercial, move-in/out, and vacation rental cleaning businesses.

使用说明 (SKILL.md)

Cleaning Service & Maid Service Marketing Kit

Version: 1.0.0
Author: max_0x1
Category: Local Business Marketing
Price: $29 one-time
Free Tier: Prompt 1 (Seasonal Campaign + Brand Positioning)

What This Skill Does

Generates compliance-aware, conversion-optimized marketing content for residential cleaning, commercial janitorial, move-in/move-out, and vacation rental/Airbnb turnover cleaning businesses.

Every output enforces:

OSHA HazCom 2012 (GHS SDS references for cleaning products — no unverified "chemical-free" claims)
EPA Safer Choice program accuracy (only cite if EPA Safer Choice certified)
FTC Green Guides 2012 (enforced): "eco-friendly," "green," "natural" require substantiation
FTC 2023 Endorsement Guides (review request language)
TCPA/CAN-SPAM compliance in all SMS/email templates
Bonding & insurance disclosure accuracy (separate general liability vs. bonding vs. workers' comp)
IRS worker classification language (avoid implying employees are independent contractors in copy)
State contractor license where required (CA HIC, TX, FL DBPR, NV)

Prompts

Prompt 1 — Seasonal Campaign + Brand Positioning (FREE)

File: prompts/01_seasonal_campaign.md

Generates:

Spring cleaning / move-in/move-out / holiday campaign copy
Google Ad (RSA: 15 headlines × 4 descriptions, character-count enforced)
Facebook/Instagram ad (primary text 125 chars, headline 40 chars, 3 audiences)
Nextdoor sponsored post (neighbor-tone)
3 SMS messages (TCPA-compliant, under 160 chars, opt-out included)
Google Business Profile post (300 chars)
Yelp promo (100 chars headline, 200 chars offer)

Compliance enforced:

No "chemical-free" without SDS verification
"Eco-friendly" only with EPA Safer Choice or equivalent certification
Bonding described as "bonded & insured" (not "licensed" — cleaning is not always licensed)
"Satisfaction guaranteed" tied to specific re-clean policy, not open-ended

Prompt 2 — Service Pages + Compliance + JSON-LD Schema (PAID)

File: prompts/02_service_pages.md

Generates:

Main cleaning services page (800–1,200 words, H1/H2/H3 structure)
3 specialty service pages: Move-In/Move-Out | Deep Cleaning | Vacation Rental Turnover
FAQ section (12 Q&As with schema markup)
LocalBusiness + CleaningService JSON-LD schema (address, hours, service areas, price range)
Internal linking map

Compliance enforced:

OSHA HazCom: product claim gating ("hospital-grade disinfectant" only if EPA Reg. No. confirmed)
FTC Green Guides: "green cleaning" → must name certified products
Insurance accuracy: distinguishes general liability, bonding, and workers' comp
IRS safe language: "our cleaning professionals" not "our contractors/employees" (avoids misclassification exposure)
Move-out cleaning: no "get your deposit back guaranteed" (landlord discretion, false promise)

Prompt 3 — Review, Reputation & Referral System (PAID)

File: prompts/03_review_reputation_referral.md

Generates:

20 review request templates (5 stages: day-of, 24hr, 3-day, 7-day, 30-day)
15 review response templates (5-star appreciation, 4-star thanks, 3-star service recovery, 1-star resolution, competitor mention)
Sparkle Referral Club program (two-sided: $25 both ways, or first clean discount — anti-kickback compliant)
Review removal request script (Google/Yelp — for fake reviews only)
Social proof display copy for website, ads, and flyers

Compliance enforced:

FTC 2023 Endorsement Guides: no "incentivized review" language, no conditional review requests ("leave a 5-star review to get..."), incentive disclosed in any review that mentions the discount
Referral program uses fixed-dollar off (not percentage — cleaner math for disclosure)
"Verified customer" tag usage: only usable when booking software confirms the appointment

Prompt 4 — Digital Ads + Local SEO + Airbnb/VRBO Outreach (PAID)

File: prompts/04_digital_ads_local_seo.md

Generates:

Google Local Services Ads (LSA) profile content + categories
5 Google Ad groups (move-out cleaning, Airbnb turnover, deep cleaning, recurring maid service, commercial cleaning) with 15 headlines + 4 descriptions each
Facebook lead gen campaign (3-ad carousel: before/after format, FTC-compliant)
30-day Google Business Profile post calendar
15 local SEO keyword clusters with page assignment
Airbnb/VRBO host outreach email (3 versions: cold, referral intro, property manager)
Commercial cleaning cold outreach: 3 emails for office manager / property manager / HOA manager

Compliance enforced:

Google LSA: cleaning service categories (house cleaning, maid service, junk removal excluded)
Facebook: before/after format requires real photos policy reminder
FTC Green Guides: "eco-friendly" not usable in headlines without certification confirmation
Airbnb outreach: no "partner program" language (Airbnb ToS restricts)
Commercial outreach: CAN-SPAM compliant (physical address + unsubscribe)

Pricing Strategy

Tier	Price	Contents
Skill download	$29	All 4 prompts
DFY Single Campaign	$79	Max runs Prompt 1 for your business
DFY Full Kit	$179	Max runs all 4 prompts, delivers formatted Google Doc
Agency License	$297/month	3 businesses/month, white-label delivery

Target Markets

Primary:

900K+ US residential cleaning companies
300K+ commercial janitorial companies
500K+ short-term rental (Airbnb/VRBO) hosts who hire cleaning services
100K+ move-in/move-out cleaning specialists

Las Vegas DFY:

42M+ annual visitors = massive Airbnb turnover cleaning demand
19K+ annual LVCC events = event cleanup market
Henderson/Summerlin = high-income residential cleaning market (6,000+ homes in Green Valley Ranch alone)
Divorce/estate cleanout + move-out cleaning: Clark County 2,000+ evictions/month

Competitive Advantage

Competitor	Price	What They Miss
Jasper / Copy.ai	$49/month	Zero compliance, no local SEO structure, no referral system
Jobber Marketing	$99/month	CRM upsell, no ad copy, no service pages
Local cleaning agency	$1,500-$4,000/month	Same content, 50× the price
Generic ChatGPT prompt	Free	No OSHA/FTC/EPA compliance, no schema markup

This skill: $29 one-time. Compliance built in. Platform character limits enforced. Airbnb outreach included.

安全使用建议

This skill appears safe to install as an instruction-only prompt kit. Before using its outputs, verify business claims, certifications, insurance, review language, SMS/email consent and opt-outs, and ad-platform rules. Do not paste credentials, private customer lists, or confidential business records into external AI tools.

功能分析

Type: OpenClaw Skill Name: cleaning-maid-service-marketing-kit Version: 1.0.0 The skill bundle is a comprehensive marketing kit for cleaning and maid services, consisting entirely of markdown-based prompts and documentation. It is designed to help an AI agent generate SEO-optimized service pages, ad copy, and compliance-verified outreach materials (e.g., FTC Green Guides and OSHA HazCom). There is no evidence of malicious code, data exfiltration, or harmful prompt injection; the instructions are strictly focused on industry-specific marketing tasks.

能力标签

cryptocan-make-purchases

能力评估

ℹ Purpose & Capability

The artifacts coherently focus on generating cleaning-service marketing content, including ads, SMS, review templates, referrals, SEO, and cold outreach. These outputs can affect public-facing marketing and customer communications, but the skill does not automate posting, emailing, purchases, or account changes.

✓ Instruction Scope

Instructions are scoped to copy/paste prompt templates with user-provided business details. No hidden prompt injection, goal redirection, autonomous tool use, or evaluator-directed instructions were found.

✓ Install Mechanism

There is no install spec, no required binaries, no environment variables, and no executable code. The package metadata points to SKILL.md as the main file.

ℹ Credentials

The provided capability signals mention crypto and can-make-purchases, but the supplied artifacts show no wallets, payment credentials, purchase APIs, ad-account access, or transaction execution. Paid ads and campaign budgets are discussed only as marketing content for the user to apply manually.

✓ Persistence & Privilege

No persistence, background tasks, credential/session use, local indexing, account access, or privileged system changes are requested.

如何使用

确保已安装 OpenClaw（本地或 Docker 部署）
在对话框中输入安装命令：/install cleaning-maid-service-marketing-kit
安装完成后，直接呼叫该 Skill 的名称或使用 /cleaning-maid-service-marketing-kit 触发
根据 Skill 的参数说明提供必要输入，即可获得结构化输出

版本历史

v1.0.0

Cleaning Service & Maid Service Marketing Kit v1.0.0 - Initial release offering 4 specialized marketing content prompts for cleaning and maid service businesses. - Built-in compliance checks: OSHA HazCom, EPA Safer Choice, FTC Green Guides, FTC Endorsement Guides, TCPA/CAN-SPAM, insurance/bonding, IRS worker classification, and state/local licensing. - Free tier: Seasonal campaign and brand positioning generator with ad, SMS, and review templates. - Paid: Detailed service page generator (with schema), reputation/review system, and digital ad/local SEO/Airbnb outreach toolkit. - All templates and outputs are character-count enforced and regulatory-aware, tailored for residential, commercial, and short-term rental cleaning markets.

元数据

Slug cleaning-maid-service-marketing-kit

版本 1.0.0

许可证 MIT-0

累计安装 1

当前安装数 1

历史版本数 1

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