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/install cleaning-maid-service-marketing-kit
Description
Generates compliant, optimized marketing content and campaigns tailored for residential, commercial, move-in/out, and vacation rental cleaning businesses.
README (SKILL.md)
Cleaning Service & Maid Service Marketing Kit
Version: 1.0.0
Author: max_0x1
Category: Local Business Marketing
Price: $29 one-time
Free Tier: Prompt 1 (Seasonal Campaign + Brand Positioning)
What This Skill Does
Generates compliance-aware, conversion-optimized marketing content for residential cleaning, commercial janitorial, move-in/move-out, and vacation rental/Airbnb turnover cleaning businesses.
Every output enforces:
- OSHA HazCom 2012 (GHS SDS references for cleaning products — no unverified "chemical-free" claims)
- EPA Safer Choice program accuracy (only cite if EPA Safer Choice certified)
- FTC Green Guides 2012 (enforced): "eco-friendly," "green," "natural" require substantiation
- FTC 2023 Endorsement Guides (review request language)
- TCPA/CAN-SPAM compliance in all SMS/email templates
- Bonding & insurance disclosure accuracy (separate general liability vs. bonding vs. workers' comp)
- IRS worker classification language (avoid implying employees are independent contractors in copy)
- State contractor license where required (CA HIC, TX, FL DBPR, NV)
Prompts
Prompt 1 — Seasonal Campaign + Brand Positioning (FREE)
File: prompts/01_seasonal_campaign.md
Generates:
- Spring cleaning / move-in/move-out / holiday campaign copy
- Google Ad (RSA: 15 headlines × 4 descriptions, character-count enforced)
- Facebook/Instagram ad (primary text 125 chars, headline 40 chars, 3 audiences)
- Nextdoor sponsored post (neighbor-tone)
- 3 SMS messages (TCPA-compliant, under 160 chars, opt-out included)
- Google Business Profile post (300 chars)
- Yelp promo (100 chars headline, 200 chars offer)
Compliance enforced:
- No "chemical-free" without SDS verification
- "Eco-friendly" only with EPA Safer Choice or equivalent certification
- Bonding described as "bonded & insured" (not "licensed" — cleaning is not always licensed)
- "Satisfaction guaranteed" tied to specific re-clean policy, not open-ended
Prompt 2 — Service Pages + Compliance + JSON-LD Schema (PAID)
File: prompts/02_service_pages.md
Generates:
- Main cleaning services page (800–1,200 words, H1/H2/H3 structure)
- 3 specialty service pages: Move-In/Move-Out | Deep Cleaning | Vacation Rental Turnover
- FAQ section (12 Q&As with schema markup)
- LocalBusiness + CleaningService JSON-LD schema (address, hours, service areas, price range)
- Internal linking map
Compliance enforced:
- OSHA HazCom: product claim gating ("hospital-grade disinfectant" only if EPA Reg. No. confirmed)
- FTC Green Guides: "green cleaning" → must name certified products
- Insurance accuracy: distinguishes general liability, bonding, and workers' comp
- IRS safe language: "our cleaning professionals" not "our contractors/employees" (avoids misclassification exposure)
- Move-out cleaning: no "get your deposit back guaranteed" (landlord discretion, false promise)
Prompt 3 — Review, Reputation & Referral System (PAID)
File: prompts/03_review_reputation_referral.md
Generates:
- 20 review request templates (5 stages: day-of, 24hr, 3-day, 7-day, 30-day)
- 15 review response templates (5-star appreciation, 4-star thanks, 3-star service recovery, 1-star resolution, competitor mention)
- Sparkle Referral Club program (two-sided: $25 both ways, or first clean discount — anti-kickback compliant)
- Review removal request script (Google/Yelp — for fake reviews only)
- Social proof display copy for website, ads, and flyers
Compliance enforced:
- FTC 2023 Endorsement Guides: no "incentivized review" language, no conditional review requests ("leave a 5-star review to get..."), incentive disclosed in any review that mentions the discount
- Referral program uses fixed-dollar off (not percentage — cleaner math for disclosure)
- "Verified customer" tag usage: only usable when booking software confirms the appointment
Prompt 4 — Digital Ads + Local SEO + Airbnb/VRBO Outreach (PAID)
File: prompts/04_digital_ads_local_seo.md
Generates:
- Google Local Services Ads (LSA) profile content + categories
- 5 Google Ad groups (move-out cleaning, Airbnb turnover, deep cleaning, recurring maid service, commercial cleaning) with 15 headlines + 4 descriptions each
- Facebook lead gen campaign (3-ad carousel: before/after format, FTC-compliant)
- 30-day Google Business Profile post calendar
- 15 local SEO keyword clusters with page assignment
- Airbnb/VRBO host outreach email (3 versions: cold, referral intro, property manager)
- Commercial cleaning cold outreach: 3 emails for office manager / property manager / HOA manager
Compliance enforced:
- Google LSA: cleaning service categories (house cleaning, maid service, junk removal excluded)
- Facebook: before/after format requires real photos policy reminder
- FTC Green Guides: "eco-friendly" not usable in headlines without certification confirmation
- Airbnb outreach: no "partner program" language (Airbnb ToS restricts)
- Commercial outreach: CAN-SPAM compliant (physical address + unsubscribe)
Pricing Strategy
| Tier | Price | Contents |
|---|---|---|
| Skill download | $29 | All 4 prompts |
| DFY Single Campaign | $79 | Max runs Prompt 1 for your business |
| DFY Full Kit | $179 | Max runs all 4 prompts, delivers formatted Google Doc |
| Agency License | $297/month | 3 businesses/month, white-label delivery |
Target Markets
Primary:
- 900K+ US residential cleaning companies
- 300K+ commercial janitorial companies
- 500K+ short-term rental (Airbnb/VRBO) hosts who hire cleaning services
- 100K+ move-in/move-out cleaning specialists
Las Vegas DFY:
- 42M+ annual visitors = massive Airbnb turnover cleaning demand
- 19K+ annual LVCC events = event cleanup market
- Henderson/Summerlin = high-income residential cleaning market (6,000+ homes in Green Valley Ranch alone)
- Divorce/estate cleanout + move-out cleaning: Clark County 2,000+ evictions/month
Competitive Advantage
| Competitor | Price | What They Miss |
|---|---|---|
| Jasper / Copy.ai | $49/month | Zero compliance, no local SEO structure, no referral system |
| Jobber Marketing | $99/month | CRM upsell, no ad copy, no service pages |
| Local cleaning agency | $1,500-$4,000/month | Same content, 50× the price |
| Generic ChatGPT prompt | Free | No OSHA/FTC/EPA compliance, no schema markup |
This skill: $29 one-time. Compliance built in. Platform character limits enforced. Airbnb outreach included.
Usage Guidance
This skill appears safe to install as an instruction-only prompt kit. Before using its outputs, verify business claims, certifications, insurance, review language, SMS/email consent and opt-outs, and ad-platform rules. Do not paste credentials, private customer lists, or confidential business records into external AI tools.
Capability Analysis
Type: OpenClaw Skill
Name: cleaning-maid-service-marketing-kit
Version: 1.0.0
The skill bundle is a comprehensive marketing kit for cleaning and maid services, consisting entirely of markdown-based prompts and documentation. It is designed to help an AI agent generate SEO-optimized service pages, ad copy, and compliance-verified outreach materials (e.g., FTC Green Guides and OSHA HazCom). There is no evidence of malicious code, data exfiltration, or harmful prompt injection; the instructions are strictly focused on industry-specific marketing tasks.
Capability Tags
Capability Assessment
Purpose & Capability
The artifacts coherently focus on generating cleaning-service marketing content, including ads, SMS, review templates, referrals, SEO, and cold outreach. These outputs can affect public-facing marketing and customer communications, but the skill does not automate posting, emailing, purchases, or account changes.
Instruction Scope
Instructions are scoped to copy/paste prompt templates with user-provided business details. No hidden prompt injection, goal redirection, autonomous tool use, or evaluator-directed instructions were found.
Install Mechanism
There is no install spec, no required binaries, no environment variables, and no executable code. The package metadata points to SKILL.md as the main file.
Credentials
The provided capability signals mention crypto and can-make-purchases, but the supplied artifacts show no wallets, payment credentials, purchase APIs, ad-account access, or transaction execution. Paid ads and campaign budgets are discussed only as marketing content for the user to apply manually.
Persistence & Privilege
No persistence, background tasks, credential/session use, local indexing, account access, or privileged system changes are requested.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install cleaning-maid-service-marketing-kit - After installation, invoke the skill by name or use
/cleaning-maid-service-marketing-kit - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Cleaning Service & Maid Service Marketing Kit v1.0.0
- Initial release offering 4 specialized marketing content prompts for cleaning and maid service businesses.
- Built-in compliance checks: OSHA HazCom, EPA Safer Choice, FTC Green Guides, FTC Endorsement Guides, TCPA/CAN-SPAM, insurance/bonding, IRS worker classification, and state/local licensing.
- Free tier: Seasonal campaign and brand positioning generator with ad, SMS, and review templates.
- Paid: Detailed service page generator (with schema), reputation/review system, and digital ad/local SEO/Airbnb outreach toolkit.
- All templates and outputs are character-count enforced and regulatory-aware, tailored for residential, commercial, and short-term rental cleaning markets.
Metadata
Frequently Asked Questions
What is Cleaning Maid Service Marketing Kit?
Generates compliant, optimized marketing content and campaigns tailored for residential, commercial, move-in/out, and vacation rental cleaning businesses. It is an AI Agent Skill for Claude Code / OpenClaw, with 67 downloads so far.
How do I install Cleaning Maid Service Marketing Kit?
Run "/install cleaning-maid-service-marketing-kit" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Cleaning Maid Service Marketing Kit free?
Yes, Cleaning Maid Service Marketing Kit is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Cleaning Maid Service Marketing Kit support?
Cleaning Maid Service Marketing Kit is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Cleaning Maid Service Marketing Kit?
It is built and maintained by GitFlopez (@gitflopez); the current version is v1.0.0.
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