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在 OpenClaw 中安装
/install b2c
功能描述
Build consumer apps with validated demand, sustainable unit economics, and growth loops that compound.
使用说明 (SKILL.md)
Quick Reference
| Topic | File |
|---|---|
| Monetization models & paywall design | monetization.md |
| Unit economics (CAC, LTV, payback) | economics.md |
| Growth loops & acquisition channels | growth.md |
| Retention benchmarks by category | benchmarks.md |
Core Framework
Stage-Aware Priorities
| Stage | Focus | Key Metric |
|---|---|---|
| Pre-PMF | Activation + Retention | D7 retention > 20% |
| Post-PMF | Acquisition + Conversion | CAC payback \x3C 6 months |
| Scaling | LTV optimization + Loops | LTV:CAC > 3:1 |
The 30-Second Rule
Consumer products win or lose in the first 30 seconds:
- Is there a hook? (emotional trigger, curiosity, benefit)
- How many taps to value? (target: ≤3)
- Is signup deferred until after value shown?
Critical Metrics
- Activation: % reaching "aha moment" in first session
- Retention: D1/D7/D30 by acquisition cohort
- Monetization: Conversion rate, ARPU, payback period
- Referral: Viral coefficient (K-factor), organic vs paid ratio
Anti-Patterns (Common B2C Mistakes)
- Building for power users — The 80% casual users pay the bills
- Generous freemium — If free tier solves the problem, why upgrade?
- Vanity metrics — MAU without defining "active" hides churn
- B2B thinking — Long onboarding, feature demos, rational appeals
- Ignoring emotions — Status, FOMO, delight drive consumer behavior
- Late paywall — Users habituate to free before seeing upgrade value
Decision Support
For any B2C decision, apply this framework:
- Validate demand first — Search Reddit/Twitter/forums for complaints about the problem
- Design monetization early — Model matters more than price initially
- Define activation moment — What must happen for user to "get it"?
- Plan growth loop — Paid-only doesn't scale; what compounds?
- Set kill metrics — Below what retention do you pivot?
安全使用建议
This skill is essentially a static set of B2C playbooks — low technical risk. Consider that it only provides advice (no code), so it won't perform actions for you; review the recommendations for accuracy and fit to your business before relying on them. If a future version adds network calls, env vars, or install steps, re-evaluate those changes before enabling the skill.
功能分析
Type: OpenClaw Skill
Name: b2c
Version: 1.0.0
The skill bundle consists entirely of markdown files providing strategic advice and benchmarks for B2C product development. There is no executable code, no external binaries required (as explicitly stated in SKILL.md's metadata), and no evidence of prompt injection attempts or any other malicious behavior. All content is purely informational and aligns with the stated purpose.
能力评估
Purpose & Capability
Name/description (B2C strategy) align with the included markdown files (monetization, economics, growth, benchmarks). There are no unexpected credentials, binaries, or config paths requested.
Instruction Scope
SKILL.md and the other files are guidance/documentation only; they do not instruct the agent to read system files, access environment variables, call external endpoints, or exfiltrate data.
Install Mechanism
No install spec and no code files — nothing is downloaded or written to disk by the skill installer. Lowest-risk delivery mode for skills.
Credentials
The skill declares no required environment variables, credentials, or config paths; this is proportionate for a documentation/instruction-only skill.
Persistence & Privilege
always is false and the skill is user-invocable; it does not request permanent presence or elevated privileges. Autonomous invocation is platform default but not combined with other risky properties here.
如何使用
- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install b2c - 安装完成后，直接呼叫该 Skill 的名称或使用
/b2c触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
版本历史
v1.0.0
Initial release
元数据
常见问题
B2C Strategy 是什么？
Build consumer apps with validated demand, sustainable unit economics, and growth loops that compound. 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 656 次。
如何安装 B2C Strategy？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install b2c」即可一键安装，无需额外配置。
B2C Strategy 是免费的吗？
是的，B2C Strategy 完全免费（开源免费），可自由下载、安装和使用。
B2C Strategy 支持哪些平台？
B2C Strategy 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（linux, darwin, win32）。
谁开发了 B2C Strategy？
由 Iván（@ivangdavila）开发并维护，当前版本 v1.0.0。
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