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Install in OpenClaw
/install b2c
Description
Build consumer apps with validated demand, sustainable unit economics, and growth loops that compound.
README (SKILL.md)
Quick Reference
| Topic | File |
|---|---|
| Monetization models & paywall design | monetization.md |
| Unit economics (CAC, LTV, payback) | economics.md |
| Growth loops & acquisition channels | growth.md |
| Retention benchmarks by category | benchmarks.md |
Core Framework
Stage-Aware Priorities
| Stage | Focus | Key Metric |
|---|---|---|
| Pre-PMF | Activation + Retention | D7 retention > 20% |
| Post-PMF | Acquisition + Conversion | CAC payback \x3C 6 months |
| Scaling | LTV optimization + Loops | LTV:CAC > 3:1 |
The 30-Second Rule
Consumer products win or lose in the first 30 seconds:
- Is there a hook? (emotional trigger, curiosity, benefit)
- How many taps to value? (target: ≤3)
- Is signup deferred until after value shown?
Critical Metrics
- Activation: % reaching "aha moment" in first session
- Retention: D1/D7/D30 by acquisition cohort
- Monetization: Conversion rate, ARPU, payback period
- Referral: Viral coefficient (K-factor), organic vs paid ratio
Anti-Patterns (Common B2C Mistakes)
- Building for power users — The 80% casual users pay the bills
- Generous freemium — If free tier solves the problem, why upgrade?
- Vanity metrics — MAU without defining "active" hides churn
- B2B thinking — Long onboarding, feature demos, rational appeals
- Ignoring emotions — Status, FOMO, delight drive consumer behavior
- Late paywall — Users habituate to free before seeing upgrade value
Decision Support
For any B2C decision, apply this framework:
- Validate demand first — Search Reddit/Twitter/forums for complaints about the problem
- Design monetization early — Model matters more than price initially
- Define activation moment — What must happen for user to "get it"?
- Plan growth loop — Paid-only doesn't scale; what compounds?
- Set kill metrics — Below what retention do you pivot?
Usage Guidance
This skill is essentially a static set of B2C playbooks — low technical risk. Consider that it only provides advice (no code), so it won't perform actions for you; review the recommendations for accuracy and fit to your business before relying on them. If a future version adds network calls, env vars, or install steps, re-evaluate those changes before enabling the skill.
Capability Analysis
Type: OpenClaw Skill
Name: b2c
Version: 1.0.0
The skill bundle consists entirely of markdown files providing strategic advice and benchmarks for B2C product development. There is no executable code, no external binaries required (as explicitly stated in SKILL.md's metadata), and no evidence of prompt injection attempts or any other malicious behavior. All content is purely informational and aligns with the stated purpose.
Capability Assessment
Purpose & Capability
Name/description (B2C strategy) align with the included markdown files (monetization, economics, growth, benchmarks). There are no unexpected credentials, binaries, or config paths requested.
Instruction Scope
SKILL.md and the other files are guidance/documentation only; they do not instruct the agent to read system files, access environment variables, call external endpoints, or exfiltrate data.
Install Mechanism
No install spec and no code files — nothing is downloaded or written to disk by the skill installer. Lowest-risk delivery mode for skills.
Credentials
The skill declares no required environment variables, credentials, or config paths; this is proportionate for a documentation/instruction-only skill.
Persistence & Privilege
always is false and the skill is user-invocable; it does not request permanent presence or elevated privileges. Autonomous invocation is platform default but not combined with other risky properties here.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install b2c - After installation, invoke the skill by name or use
/b2c - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Initial release
Metadata
Frequently Asked Questions
What is B2C Strategy?
Build consumer apps with validated demand, sustainable unit economics, and growth loops that compound. It is an AI Agent Skill for Claude Code / OpenClaw, with 656 downloads so far.
How do I install B2C Strategy?
Run "/install b2c" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is B2C Strategy free?
Yes, B2C Strategy is completely free (open-source). You can download, install and use it at no cost.
Which platforms does B2C Strategy support?
B2C Strategy is cross-platform and runs anywhere OpenClaw / Claude Code is available (linux, darwin, win32).
Who created B2C Strategy?
It is built and maintained by Iván (@ivangdavila); the current version is v1.0.0.
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