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Auto Dealership Car Service Kit

Name: Auto Dealership Car Service Kit
Author: gitflopez

作者 GitFlopez · GitHub ↗ · v1.0.0 · MIT-0

cross-platform ✓ 安全检测通过

总下载

当前安装

版本数

在 OpenClaw 中安装

/install auto-dealership-car-service-kit

功能描述

Generates FTC/NADA/state DMV-compliant marketing content for auto dealers and service shops covering inventory, service upsells, reviews, and digital ads.

使用说明 (SKILL.md)

Skill #110: Auto Dealership & Car Service Marketing Kit

What This Skill Does

Generates FTC/NADA/state DMV-compliant marketing content for auto dealers, independent used car lots, and car service/repair shops. Covers every stage: new customer acquisition, inventory promotion, service upsells, and review-driven retention.

The Problem This Solves

Auto dealer advertising is one of the most regulated marketing categories in the US. FTC Used Car Rule, state DMV advertising regulations, NADA compliance guidelines, and FTC Green Guides (for EV/hybrid claims) create landmines that generic AI tools step on constantly:

"Best price guaranteed" = FTC deceptive advertising violation
Advertised APR without all credit conditions = Reg Z violation
EV range claims without EPA-combined qualifier = FTC Green Guides violation
"No credit check" without disclosing OFAC screening = compliance failure
Expiration date omissions on sale prices = state DMV violation in most states

This skill generates compliant copy at generation time — every ad includes required disclosures, every APR claim includes Reg Z language, every EV claim uses EPA-qualified numbers.

The 4 Prompts

Prompt 1: Vehicle Inventory & Promotion Campaigns (Free)

New arrival social posts (3 formats: Instagram, Facebook, Nextdoor) with NADA-compliant price anchoring
Weekend sale campaign (3-email sequence + SMS blast)
Trade-in campaign (direct mail + digital)
Seasonal campaign (tax refund season / summer / year-end clearance)
Required disclosures checklist per campaign type

Prompt 2: Service Department & Fixed Ops Marketing

Oil change / tire rotation / seasonal service campaign (email + SMS + GBP post)
5-step vehicle inspection upsell script (front desk + service advisor word-for-word)
Service reminder sequence (4 messages at 3K / 5K / 7.5K / overdue miles)
Quick Lane / express service differentiation campaign
Customer declined service follow-up sequence (3 messages, FTC-compliant)

Prompt 3: Reputation & Review Management System

20 review response templates (5-star, 4-star, 3-star, negative — sales + service + F&I departments)
Google Business Profile (GBP) optimization: description, 30 Q&A pre-loads, 30-day Posts calendar
Review request sequence (3 touchpoints: delivery day, 30-day, service visit)
Crisis response templates: recalls, negative press, financing complaint on social

Prompt 4: Digital Advertising & Lead Nurture System

Google Search Ads: 3 RSAs for new, used, and service (character counts enforced: 30/30/90 per Google spec)
Facebook/Instagram: 5 ad creative briefs (inventory, trade-in, service, financing, brand)
Email lead nurture (6-message sequence from inquiry to showroom visit)
Unsold prospect follow-up (7-day, 14-day, 30-day, 60-day — FTC compliant, CAN-SPAM ready)
Conquest campaign: conquesting competitor makes (NADA compliance: no disparagement, no false comparison)

Compliance Built In

FTC Used Car Rule: Buyers Guide reference in every used inventory mention
Reg Z: all APR/financing claims include "with approved credit," term, down payment context
FTC Green Guides: EV/hybrid claims use "EPA-estimated" range qualifier
NADA Advertising Guidelines: no "invoice price" or "dealer cost" claims without substantiation
State DMV: expiration dates on all sale prices, stock numbers on advertised vehicles
CAN-SPAM + TCPA: opt-out in every email and SMS sequence

Who This Is For

Franchise new car dealers (Toyota, Honda, Ford, GM, etc.)
Independent used car lots and BHPH (Buy Here Pay Here) dealers
Auto service chains (Jiffy Lube, Midas, independent shops)
RV dealers, motorcycle dealers, powersports
Auto detail shops and car wash businesses
Marketing agencies serving automotive clients

Example

See examples/henderson-toyota-las-vegas.md — Desert Peak Toyota, Henderson NV (multi-line dealer: Toyota + Lexus pre-owned), complete worked example all 4 prompts including spring tax refund campaign, oil change upsell sequence, 5 negative review responses, and a conquest campaign targeting expiring Lexus leases.

Pricing

Free: Prompt 1 (Vehicle Inventory & Promotion Campaigns)
Full access: $29 one-time
Done-for-you: $97/campaign (all 4 prompts run, delivered as formatted Google Doc)
Agency retainer: $297/month (3 rooftops, monthly refreshes)

Revenue Projections

Month 1: 15 sales × $29 = $435 + 2 DFY × $97 = $194 → $629 total
Month 3: 35 sales × $29 = $1,015 + 8 DFY × $97 = $776 + 2 retainers × $297 = $594 → $2,385/month
Month 6: $4,200+/month (agency channel: dealers refer agency contacts)

License

MIT-0 — use freely, no attribution required.

安全使用建议

This skill appears safe to install as an instruction-only prompt pack. Before using its outputs publicly, review them carefully for current automotive advertising law, platform review policies, TCPA/CAN-SPAM requirements, exact financing terms, state DMV rules, and factual substantiation.

功能分析

Type: OpenClaw Skill Name: auto-dealership-car-service-kit Version: 1.0.0 The skill bundle is a collection of marketing prompts and documentation specifically designed for the automotive industry, focusing on generating regulatory-compliant advertising (FTC, NADA, and DMV). It contains no executable code, no data exfiltration logic, and no malicious instructions. All files, including the marketing strategy and prompt templates (e.g., prompt1-inventory-campaigns.md, prompt4-digital-lead-nurture.md), are strictly aligned with the stated purpose of assisting car dealerships with marketing and reputation management.

能力标签

cryptocan-make-purchases

能力评估

ℹ Purpose & Capability

The files coherently describe an automotive marketing prompt kit. The noteworthy issue is that the skill generates regulated, public/customer-facing marketing and makes strong FTC/NADA/DMV compliance claims.

ℹ Instruction Scope

The prompts cover ads, email, SMS, review responses, lead nurture, and Google Business Profile content. This is purpose-aligned and user-directed, with no evidence of automatic posting or sending.

✓ Install Mechanism

No install spec, binaries, dependencies, scripts, or code files are provided. package.json points to SKILL.md and contains only package metadata.

✓ Credentials

No environment variables, credentials, config paths, network access, or local file access are requested. The listed capability signals are not supported by actionable code or instructions in the artifacts.

✓ Persistence & Privilege

No persistence, background workers, memory use, account sessions, elevated privileges, or autonomous activity are present in the provided artifacts.

如何使用

确保已安装 OpenClaw（本地或 Docker 部署）
在对话框中输入安装命令：/install auto-dealership-car-service-kit
安装完成后，直接呼叫该 Skill 的名称或使用 /auto-dealership-car-service-kit 触发
根据 Skill 的参数说明提供必要输入，即可获得结构化输出

版本历史

v1.0.0

Initial release of the Auto Dealership & Car Service Marketing Kit skill. - Generates FTC/NADA/state DMV-compliant marketing content for auto dealers, used car lots, and service shops. - Four comprehensive prompt systems: inventory promotion, service marketing, review management, and digital advertising. - Ensures automated inclusion of all required legal/regulatory disclosures for ads and communications. - Designed for dealerships, auto service chains, independent lots, and marketing agencies. - Offers tiered pricing: free introductory prompt, paid full access, done-for-you campaigns, and agency retainers.

元数据

Slug auto-dealership-car-service-kit

版本 1.0.0

许可证 MIT-0

累计安装 1

当前安装数 1

历史版本数 1

常见问题