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/install auto-dealership-car-service-kit
Description
Generates FTC/NADA/state DMV-compliant marketing content for auto dealers and service shops covering inventory, service upsells, reviews, and digital ads.
README (SKILL.md)
Skill #110: Auto Dealership & Car Service Marketing Kit
What This Skill Does
Generates FTC/NADA/state DMV-compliant marketing content for auto dealers, independent used car lots, and car service/repair shops. Covers every stage: new customer acquisition, inventory promotion, service upsells, and review-driven retention.
The Problem This Solves
Auto dealer advertising is one of the most regulated marketing categories in the US. FTC Used Car Rule, state DMV advertising regulations, NADA compliance guidelines, and FTC Green Guides (for EV/hybrid claims) create landmines that generic AI tools step on constantly:
- "Best price guaranteed" = FTC deceptive advertising violation
- Advertised APR without all credit conditions = Reg Z violation
- EV range claims without EPA-combined qualifier = FTC Green Guides violation
- "No credit check" without disclosing OFAC screening = compliance failure
- Expiration date omissions on sale prices = state DMV violation in most states
This skill generates compliant copy at generation time — every ad includes required disclosures, every APR claim includes Reg Z language, every EV claim uses EPA-qualified numbers.
The 4 Prompts
Prompt 1: Vehicle Inventory & Promotion Campaigns (Free)
- New arrival social posts (3 formats: Instagram, Facebook, Nextdoor) with NADA-compliant price anchoring
- Weekend sale campaign (3-email sequence + SMS blast)
- Trade-in campaign (direct mail + digital)
- Seasonal campaign (tax refund season / summer / year-end clearance)
- Required disclosures checklist per campaign type
Prompt 2: Service Department & Fixed Ops Marketing
- Oil change / tire rotation / seasonal service campaign (email + SMS + GBP post)
- 5-step vehicle inspection upsell script (front desk + service advisor word-for-word)
- Service reminder sequence (4 messages at 3K / 5K / 7.5K / overdue miles)
- Quick Lane / express service differentiation campaign
- Customer declined service follow-up sequence (3 messages, FTC-compliant)
Prompt 3: Reputation & Review Management System
- 20 review response templates (5-star, 4-star, 3-star, negative — sales + service + F&I departments)
- Google Business Profile (GBP) optimization: description, 30 Q&A pre-loads, 30-day Posts calendar
- Review request sequence (3 touchpoints: delivery day, 30-day, service visit)
- Crisis response templates: recalls, negative press, financing complaint on social
Prompt 4: Digital Advertising & Lead Nurture System
- Google Search Ads: 3 RSAs for new, used, and service (character counts enforced: 30/30/90 per Google spec)
- Facebook/Instagram: 5 ad creative briefs (inventory, trade-in, service, financing, brand)
- Email lead nurture (6-message sequence from inquiry to showroom visit)
- Unsold prospect follow-up (7-day, 14-day, 30-day, 60-day — FTC compliant, CAN-SPAM ready)
- Conquest campaign: conquesting competitor makes (NADA compliance: no disparagement, no false comparison)
Compliance Built In
- FTC Used Car Rule: Buyers Guide reference in every used inventory mention
- Reg Z: all APR/financing claims include "with approved credit," term, down payment context
- FTC Green Guides: EV/hybrid claims use "EPA-estimated" range qualifier
- NADA Advertising Guidelines: no "invoice price" or "dealer cost" claims without substantiation
- State DMV: expiration dates on all sale prices, stock numbers on advertised vehicles
- CAN-SPAM + TCPA: opt-out in every email and SMS sequence
Who This Is For
- Franchise new car dealers (Toyota, Honda, Ford, GM, etc.)
- Independent used car lots and BHPH (Buy Here Pay Here) dealers
- Auto service chains (Jiffy Lube, Midas, independent shops)
- RV dealers, motorcycle dealers, powersports
- Auto detail shops and car wash businesses
- Marketing agencies serving automotive clients
Example
See examples/henderson-toyota-las-vegas.md — Desert Peak Toyota, Henderson NV (multi-line dealer: Toyota + Lexus pre-owned), complete worked example all 4 prompts including spring tax refund campaign, oil change upsell sequence, 5 negative review responses, and a conquest campaign targeting expiring Lexus leases.
Pricing
- Free: Prompt 1 (Vehicle Inventory & Promotion Campaigns)
- Full access: $29 one-time
- Done-for-you: $97/campaign (all 4 prompts run, delivered as formatted Google Doc)
- Agency retainer: $297/month (3 rooftops, monthly refreshes)
Revenue Projections
- Month 1: 15 sales × $29 = $435 + 2 DFY × $97 = $194 → $629 total
- Month 3: 35 sales × $29 = $1,015 + 8 DFY × $97 = $776 + 2 retainers × $297 = $594 → $2,385/month
- Month 6: $4,200+/month (agency channel: dealers refer agency contacts)
License
MIT-0 — use freely, no attribution required.
Usage Guidance
This skill appears safe to install as an instruction-only prompt pack. Before using its outputs publicly, review them carefully for current automotive advertising law, platform review policies, TCPA/CAN-SPAM requirements, exact financing terms, state DMV rules, and factual substantiation.
Capability Analysis
Type: OpenClaw Skill
Name: auto-dealership-car-service-kit
Version: 1.0.0
The skill bundle is a collection of marketing prompts and documentation specifically designed for the automotive industry, focusing on generating regulatory-compliant advertising (FTC, NADA, and DMV). It contains no executable code, no data exfiltration logic, and no malicious instructions. All files, including the marketing strategy and prompt templates (e.g., prompt1-inventory-campaigns.md, prompt4-digital-lead-nurture.md), are strictly aligned with the stated purpose of assisting car dealerships with marketing and reputation management.
Capability Tags
Capability Assessment
Purpose & Capability
The files coherently describe an automotive marketing prompt kit. The noteworthy issue is that the skill generates regulated, public/customer-facing marketing and makes strong FTC/NADA/DMV compliance claims.
Instruction Scope
The prompts cover ads, email, SMS, review responses, lead nurture, and Google Business Profile content. This is purpose-aligned and user-directed, with no evidence of automatic posting or sending.
Install Mechanism
No install spec, binaries, dependencies, scripts, or code files are provided. package.json points to SKILL.md and contains only package metadata.
Credentials
No environment variables, credentials, config paths, network access, or local file access are requested. The listed capability signals are not supported by actionable code or instructions in the artifacts.
Persistence & Privilege
No persistence, background workers, memory use, account sessions, elevated privileges, or autonomous activity are present in the provided artifacts.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install auto-dealership-car-service-kit - After installation, invoke the skill by name or use
/auto-dealership-car-service-kit - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Initial release of the Auto Dealership & Car Service Marketing Kit skill.
- Generates FTC/NADA/state DMV-compliant marketing content for auto dealers, used car lots, and service shops.
- Four comprehensive prompt systems: inventory promotion, service marketing, review management, and digital advertising.
- Ensures automated inclusion of all required legal/regulatory disclosures for ads and communications.
- Designed for dealerships, auto service chains, independent lots, and marketing agencies.
- Offers tiered pricing: free introductory prompt, paid full access, done-for-you campaigns, and agency retainers.
Metadata
Frequently Asked Questions
What is Auto Dealership Car Service Kit?
Generates FTC/NADA/state DMV-compliant marketing content for auto dealers and service shops covering inventory, service upsells, reviews, and digital ads. It is an AI Agent Skill for Claude Code / OpenClaw, with 51 downloads so far.
How do I install Auto Dealership Car Service Kit?
Run "/install auto-dealership-car-service-kit" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Auto Dealership Car Service Kit free?
Yes, Auto Dealership Car Service Kit is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Auto Dealership Car Service Kit support?
Auto Dealership Car Service Kit is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Auto Dealership Car Service Kit?
It is built and maintained by GitFlopez (@gitflopez); the current version is v1.0.0.
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