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在 OpenClaw 中安装
/install aso
功能描述
Optimize app store listings with keyword research, A/B testing, and conversion tactics for iOS and Android.
使用说明 (SKILL.md)
App Store Optimization Rules
Keyword Research
- Competitor analysis: what keywords do top apps rank for?
- Search volume vs difficulty: long-tail converts better than head terms
- Seasonal keywords: plan metadata updates around trends
- Localize keyword research per market — direct translation misses local search patterns
- Track ranking changes weekly — ASO is continuous optimization
iOS Metadata
- Title (30 chars): primary keyword + brand, front-load keywords
- Subtitle (30 chars): secondary keywords, benefit statement
- Keyword field (100 chars): no spaces after commas, no duplicates from title/subtitle
- Apple indexes title, subtitle, keyword field, and IAP names
- Promotional text doesn't affect ranking — use for timely updates
Android Metadata
- Title (30 chars): same rules as iOS
- Short description (80 chars): high keyword density, hooks user
- Long description (4000 chars): keywords in first and last paragraphs, 2-3% density
- Google indexes all text including reviews
- Developer name and URL affect rankings
Visual Optimization
- First two screenshots = 80% of impression impact — make them count
- Show outcomes and benefits, not UI — "Lost 20lbs" not "Calorie tracker"
- Text overlays: large font, readable on small screens, localized
- Video preview: 15-30 seconds, hook in first 3s, works without sound
- Icon: simple, recognizable at 16px, stands out from competitors
A/B Testing
- iOS Custom Product Pages: test up to 35 variants per page
- Google Store Listing Experiments: screenshots, descriptions, icons
- Test one element at a time — multiple changes hide winners
- Run tests to statistical significance — 7 days minimum
- Winner replaces default, start next test
Conversion Optimization
- Ratings 4.0+ is table stakes — below kills conversion rate
- Review count signals credibility — more installs = more reviews flywheel
- "Editors' Choice" and featuring dramatically boost conversion
- Size under 100MB avoids WiFi-only download friction
- Recent updates signal active development
Review Management
- Respond to all negative reviews within 24 hours
- Ask clarifying questions — often converts 1-star to 4-star after fix
- Update response after shipping fixes — reviewers can update rating
- Never argue, always empathize and offer solution
- Report fake reviews through official channels
Localization
- Top 10 languages cover 80% of global downloads
- Cultural adaptation > literal translation — local idioms, examples
- Localize screenshots and video — text overlays must match language
- Local keyword research per language — search behavior differs
- Local pricing strategies — purchasing power varies
Seasonal and Event Strategy
- Update metadata for holidays, events, seasons
- iOS LiveOps and In-App Events boost visibility
- Time updates to avoid review delays — submit 3+ days early
- Coordinate with marketing campaigns — consistent messaging
Tracking and Analytics
- Impression to install conversion rate by source
- Keyword rankings daily — catch drops early
- Competitor tracking — their wins are your opportunities
- Attribution: which keywords drive paying users, not just installs
- Organic vs paid split — healthy apps have majority organic
安全使用建议
This skill is essentially a static ASO playbook — it's coherent and low-risk because it doesn't install code or request credentials. Keep in mind it cannot perform automated tasks (like running App Store / Play Store experiments or reading your store data) because it asks for no API keys or tools; if you later install a different ASO skill that claims to run experiments, expect it to require official store credentials and verify those requests are narrowly scoped. Also treat the guidance as general best practices: verify specifics against platform documentation and your own experiments before applying at scale.
功能分析
Type: OpenClaw Skill
Name: aso
Version: 1.0.0
The skill bundle contains only metadata and a comprehensive markdown document (`SKILL.md`) detailing App Store Optimization (ASO) best practices. There is no executable code, no instructions for the AI agent to perform any actions beyond its stated purpose, and no evidence of data exfiltration, malicious execution, persistence, or prompt injection attempts. The content is purely informational and aligns with the described purpose.
能力评估
Purpose & Capability
Name and description match the SKILL.md content: practical ASO guidance for iOS and Android (keyword research, metadata, visuals, A/B testing, reviews, localization, tracking). The skill requests no binaries, env vars, or external config that would be out of scope.
Instruction Scope
The SKILL.md contains high-level rules and recommendations only; it does not instruct the agent to read local files, access environment variables, call external endpoints, or perform actions requiring credentials. No scope creep detected.
Install Mechanism
No install spec and no code files — instruction-only skills are low-risk because nothing is written to disk or executed.
Credentials
The skill requires no environment variables, credentials, or config paths. That is proportionate for a document of best-practice guidance that does not perform automated API actions.
Persistence & Privilege
always is false and the skill is user-invocable only; it does not request persistent privileges or attempt to modify other skills or system settings.
如何使用
- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install aso - 安装完成后，直接呼叫该 Skill 的名称或使用
/aso触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
版本历史
v1.0.0
Initial release
元数据
常见问题
ASO 是什么？
Optimize app store listings with keyword research, A/B testing, and conversion tactics for iOS and Android. 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 1373 次。
如何安装 ASO？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install aso」即可一键安装，无需额外配置。
ASO 是免费的吗？
是的，ASO 完全免费（开源免费），可自由下载、安装和使用。
ASO 支持哪些平台？
ASO 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（linux, darwin, win32）。
谁开发了 ASO？
由 Iván（@ivangdavila）开发并维护，当前版本 v1.0.0。
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