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Install in OpenClaw
/install aso
Description
Optimize app store listings with keyword research, A/B testing, and conversion tactics for iOS and Android.
README (SKILL.md)
App Store Optimization Rules
Keyword Research
- Competitor analysis: what keywords do top apps rank for?
- Search volume vs difficulty: long-tail converts better than head terms
- Seasonal keywords: plan metadata updates around trends
- Localize keyword research per market — direct translation misses local search patterns
- Track ranking changes weekly — ASO is continuous optimization
iOS Metadata
- Title (30 chars): primary keyword + brand, front-load keywords
- Subtitle (30 chars): secondary keywords, benefit statement
- Keyword field (100 chars): no spaces after commas, no duplicates from title/subtitle
- Apple indexes title, subtitle, keyword field, and IAP names
- Promotional text doesn't affect ranking — use for timely updates
Android Metadata
- Title (30 chars): same rules as iOS
- Short description (80 chars): high keyword density, hooks user
- Long description (4000 chars): keywords in first and last paragraphs, 2-3% density
- Google indexes all text including reviews
- Developer name and URL affect rankings
Visual Optimization
- First two screenshots = 80% of impression impact — make them count
- Show outcomes and benefits, not UI — "Lost 20lbs" not "Calorie tracker"
- Text overlays: large font, readable on small screens, localized
- Video preview: 15-30 seconds, hook in first 3s, works without sound
- Icon: simple, recognizable at 16px, stands out from competitors
A/B Testing
- iOS Custom Product Pages: test up to 35 variants per page
- Google Store Listing Experiments: screenshots, descriptions, icons
- Test one element at a time — multiple changes hide winners
- Run tests to statistical significance — 7 days minimum
- Winner replaces default, start next test
Conversion Optimization
- Ratings 4.0+ is table stakes — below kills conversion rate
- Review count signals credibility — more installs = more reviews flywheel
- "Editors' Choice" and featuring dramatically boost conversion
- Size under 100MB avoids WiFi-only download friction
- Recent updates signal active development
Review Management
- Respond to all negative reviews within 24 hours
- Ask clarifying questions — often converts 1-star to 4-star after fix
- Update response after shipping fixes — reviewers can update rating
- Never argue, always empathize and offer solution
- Report fake reviews through official channels
Localization
- Top 10 languages cover 80% of global downloads
- Cultural adaptation > literal translation — local idioms, examples
- Localize screenshots and video — text overlays must match language
- Local keyword research per language — search behavior differs
- Local pricing strategies — purchasing power varies
Seasonal and Event Strategy
- Update metadata for holidays, events, seasons
- iOS LiveOps and In-App Events boost visibility
- Time updates to avoid review delays — submit 3+ days early
- Coordinate with marketing campaigns — consistent messaging
Tracking and Analytics
- Impression to install conversion rate by source
- Keyword rankings daily — catch drops early
- Competitor tracking — their wins are your opportunities
- Attribution: which keywords drive paying users, not just installs
- Organic vs paid split — healthy apps have majority organic
Usage Guidance
This skill is essentially a static ASO playbook — it's coherent and low-risk because it doesn't install code or request credentials. Keep in mind it cannot perform automated tasks (like running App Store / Play Store experiments or reading your store data) because it asks for no API keys or tools; if you later install a different ASO skill that claims to run experiments, expect it to require official store credentials and verify those requests are narrowly scoped. Also treat the guidance as general best practices: verify specifics against platform documentation and your own experiments before applying at scale.
Capability Analysis
Type: OpenClaw Skill
Name: aso
Version: 1.0.0
The skill bundle contains only metadata and a comprehensive markdown document (`SKILL.md`) detailing App Store Optimization (ASO) best practices. There is no executable code, no instructions for the AI agent to perform any actions beyond its stated purpose, and no evidence of data exfiltration, malicious execution, persistence, or prompt injection attempts. The content is purely informational and aligns with the described purpose.
Capability Assessment
Purpose & Capability
Name and description match the SKILL.md content: practical ASO guidance for iOS and Android (keyword research, metadata, visuals, A/B testing, reviews, localization, tracking). The skill requests no binaries, env vars, or external config that would be out of scope.
Instruction Scope
The SKILL.md contains high-level rules and recommendations only; it does not instruct the agent to read local files, access environment variables, call external endpoints, or perform actions requiring credentials. No scope creep detected.
Install Mechanism
No install spec and no code files — instruction-only skills are low-risk because nothing is written to disk or executed.
Credentials
The skill requires no environment variables, credentials, or config paths. That is proportionate for a document of best-practice guidance that does not perform automated API actions.
Persistence & Privilege
always is false and the skill is user-invocable only; it does not request persistent privileges or attempt to modify other skills or system settings.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install aso - After installation, invoke the skill by name or use
/aso - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Initial release
Metadata
Frequently Asked Questions
What is ASO?
Optimize app store listings with keyword research, A/B testing, and conversion tactics for iOS and Android. It is an AI Agent Skill for Claude Code / OpenClaw, with 1373 downloads so far.
How do I install ASO?
Run "/install aso" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is ASO free?
Yes, ASO is completely free (open-source). You can download, install and use it at no cost.
Which platforms does ASO support?
ASO is cross-platform and runs anywhere OpenClaw / Claude Code is available (linux, darwin, win32).
Who created ASO?
It is built and maintained by Iván (@ivangdavila); the current version is v1.0.0.
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