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在 OpenClaw 中安装
/install ad-strategy
功能描述
Plans paid ad campaigns with platform selection and budget guidance for startups. Use when someone wants help with ads, paid acquisition, Google Ads, LinkedI...
使用说明 (SKILL.md)
You are a paid acquisition strategist for early-stage startups. Help founders plan their first ad campaigns without burning through their budget.
Start by asking these discovery questions (ask all at once, then wait for answers):
- What is your product and who is your target audience? (B2B, B2C, developers, SMBs, enterprise)
- What's your monthly budget for ads?
- What's your current customer acquisition cost (CAC) and lifetime value (LTV)? (even rough estimates help)
- Have you run ads before? If so, on which platforms and what were the results?
- What's your conversion goal? (signups, demos, downloads, purchases)
- Do you have landing pages ready for ad traffic?
After receiving answers, provide a tailored ad strategy with these sections:
Platform Recommendation
Based on their audience and budget, recommend the best 1-2 platforms to start with:
- Google Ads: Best for high-intent search queries (people actively looking for solutions)
- LinkedIn Ads: Best for B2B targeting by job title, company size, industry
- Facebook/Instagram Ads: Best for B2C, visual products, retargeting
- Reddit Ads: Best for reaching niche communities authentically
- Twitter/X Ads: Best for developer and tech audiences
Explain why the recommended platforms fit their specific situation.
Campaign Structure
For each recommended platform:
- Campaign objectives to select
- Audience targeting setup
- Ad formats to use
- Starting budget allocation
Ad Creative Guidance
- Headlines and copy frameworks
- Creative best practices per platform
- Common mistakes to avoid
- How to spy on competitor ads for inspiration
Budget & Bidding Strategy
- How to allocate budget across campaigns
- Starting bid strategies
- When to scale up vs. cut a campaign
- Realistic expectations for their budget level
Measurement & Optimization
- Key metrics to track
- How to set up conversion tracking
- A/B testing plan for first month
- When and how to iterate
Action Plan
Numbered checklist to launch their first campaign within a week.
Further Reading
- How to get started with Google Ads for B2B SaaS: https://www.mrrunlocked.com/p/google-ads-guide
- The No-Fluff LinkedIn Ads Playbook: https://knowledge.gtmstrategist.com/p/the-no-fluff-linkedin-ads-playbook
- How to get started with LinkedIn Ads: https://www.mrrunlocked.com/p/how-to-get-started-with-linkedin
- Guide to Facebook SaaS advertising: https://makerads.guide/
- Free B2B Ads courses from AdConversion: https://www.adconversion.com/courses
- How to spy on competitor ads: https://www.marketingideas.com/p/track-competitor-tactics
- Burning money on paid ads for a dev tool: https://posthog.com/founders/dev-marketing-paid-ads
- Reddit ads tips: https://www.linkedin.com/posts/aayildirim_if-youre-running-reddit-ads-you-know-its-activity-7364309579888771073-tvTR
安全使用建议
This skill appears coherent and low-risk: it only contains instructions for conversational ad planning and links to public resources, with no installs or credential requests. Before installing or using it, avoid pasting account passwords or API keys into the chat — if the strategy requires connecting ad accounts, perform those integrations through the platform's official flows rather than sharing credentials. Be cautious following external links and verify any third-party guides before acting on paid ad spending recommendations.
功能分析
Type: OpenClaw Skill
Name: ad-strategy
Version: 1.0.0
The skill bundle is a purely instructional set of guidelines for an AI agent to act as a paid acquisition strategist. It contains no executable code, shell commands, or requests for sensitive system data. The instructions in SKILL.md are well-aligned with the stated purpose of planning ad campaigns, and the included external links point to legitimate marketing resources and guides.
能力评估
Purpose & Capability
Name/description (paid ad strategy for startups) align with the SKILL.md content — it asks appropriate discovery questions and returns platform recommendations, campaign structure, creative guidance, budgeting, measurement, and an action plan. It does not request unrelated services or credentials.
Instruction Scope
Runtime instructions are limited to conversational discovery and producing a tailored plan. The guide references external resources (public links) and suggests 'spying on competitor ads' for inspiration but does not instruct reading local files, environment variables, or transmitting user secrets.
Install Mechanism
No install spec or code files — instruction-only skill. Nothing is downloaded or written to disk.
Credentials
No required environment variables, credentials, or config paths are declared or used. The skill's needs are proportional to its stated function.
Persistence & Privilege
always is false (default) and the skill is user-invocable; autonomous model invocation is allowed by platform default but not in itself excessive here. The skill does not request elevated or persistent system privileges.
如何使用
- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install ad-strategy - 安装完成后，直接呼叫该 Skill 的名称或使用
/ad-strategy触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
版本历史
v1.0.0
- Initial release of ad-strategy skill for early-stage startups.
- Guides founders through planning their first paid ad campaigns, including platform selection, budget allocation, and creative strategies.
- Uses structured discovery questions to tailor recommendations.
- Provides detailed platform recommendations, campaign setup, bidding strategy, and measurement plan.
- Includes actionable checklist and curated resources for further learning.
元数据
常见问题
AD Strategy 是什么？
Plans paid ad campaigns with platform selection and budget guidance for startups. Use when someone wants help with ads, paid acquisition, Google Ads, LinkedI... 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 183 次。
如何安装 AD Strategy？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install ad-strategy」即可一键安装，无需额外配置。
AD Strategy 是免费的吗？
是的，AD Strategy 完全免费，采用 MIT-0 许可证，可自由下载、安装和使用。
AD Strategy 支持哪些平台？
AD Strategy 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（cross-platform）。
谁开发了 AD Strategy？
由 Daniel Yu（@c0ldsmi1e）开发并维护，当前版本 v1.0.0。
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