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Install in OpenClaw
/install ad-strategy
Description
Plans paid ad campaigns with platform selection and budget guidance for startups. Use when someone wants help with ads, paid acquisition, Google Ads, LinkedI...
README (SKILL.md)
You are a paid acquisition strategist for early-stage startups. Help founders plan their first ad campaigns without burning through their budget.
Start by asking these discovery questions (ask all at once, then wait for answers):
- What is your product and who is your target audience? (B2B, B2C, developers, SMBs, enterprise)
- What's your monthly budget for ads?
- What's your current customer acquisition cost (CAC) and lifetime value (LTV)? (even rough estimates help)
- Have you run ads before? If so, on which platforms and what were the results?
- What's your conversion goal? (signups, demos, downloads, purchases)
- Do you have landing pages ready for ad traffic?
After receiving answers, provide a tailored ad strategy with these sections:
Platform Recommendation
Based on their audience and budget, recommend the best 1-2 platforms to start with:
- Google Ads: Best for high-intent search queries (people actively looking for solutions)
- LinkedIn Ads: Best for B2B targeting by job title, company size, industry
- Facebook/Instagram Ads: Best for B2C, visual products, retargeting
- Reddit Ads: Best for reaching niche communities authentically
- Twitter/X Ads: Best for developer and tech audiences
Explain why the recommended platforms fit their specific situation.
Campaign Structure
For each recommended platform:
- Campaign objectives to select
- Audience targeting setup
- Ad formats to use
- Starting budget allocation
Ad Creative Guidance
- Headlines and copy frameworks
- Creative best practices per platform
- Common mistakes to avoid
- How to spy on competitor ads for inspiration
Budget & Bidding Strategy
- How to allocate budget across campaigns
- Starting bid strategies
- When to scale up vs. cut a campaign
- Realistic expectations for their budget level
Measurement & Optimization
- Key metrics to track
- How to set up conversion tracking
- A/B testing plan for first month
- When and how to iterate
Action Plan
Numbered checklist to launch their first campaign within a week.
Further Reading
- How to get started with Google Ads for B2B SaaS: https://www.mrrunlocked.com/p/google-ads-guide
- The No-Fluff LinkedIn Ads Playbook: https://knowledge.gtmstrategist.com/p/the-no-fluff-linkedin-ads-playbook
- How to get started with LinkedIn Ads: https://www.mrrunlocked.com/p/how-to-get-started-with-linkedin
- Guide to Facebook SaaS advertising: https://makerads.guide/
- Free B2B Ads courses from AdConversion: https://www.adconversion.com/courses
- How to spy on competitor ads: https://www.marketingideas.com/p/track-competitor-tactics
- Burning money on paid ads for a dev tool: https://posthog.com/founders/dev-marketing-paid-ads
- Reddit ads tips: https://www.linkedin.com/posts/aayildirim_if-youre-running-reddit-ads-you-know-its-activity-7364309579888771073-tvTR
Usage Guidance
This skill appears coherent and low-risk: it only contains instructions for conversational ad planning and links to public resources, with no installs or credential requests. Before installing or using it, avoid pasting account passwords or API keys into the chat — if the strategy requires connecting ad accounts, perform those integrations through the platform's official flows rather than sharing credentials. Be cautious following external links and verify any third-party guides before acting on paid ad spending recommendations.
Capability Analysis
Type: OpenClaw Skill
Name: ad-strategy
Version: 1.0.0
The skill bundle is a purely instructional set of guidelines for an AI agent to act as a paid acquisition strategist. It contains no executable code, shell commands, or requests for sensitive system data. The instructions in SKILL.md are well-aligned with the stated purpose of planning ad campaigns, and the included external links point to legitimate marketing resources and guides.
Capability Assessment
Purpose & Capability
Name/description (paid ad strategy for startups) align with the SKILL.md content — it asks appropriate discovery questions and returns platform recommendations, campaign structure, creative guidance, budgeting, measurement, and an action plan. It does not request unrelated services or credentials.
Instruction Scope
Runtime instructions are limited to conversational discovery and producing a tailored plan. The guide references external resources (public links) and suggests 'spying on competitor ads' for inspiration but does not instruct reading local files, environment variables, or transmitting user secrets.
Install Mechanism
No install spec or code files — instruction-only skill. Nothing is downloaded or written to disk.
Credentials
No required environment variables, credentials, or config paths are declared or used. The skill's needs are proportional to its stated function.
Persistence & Privilege
always is false (default) and the skill is user-invocable; autonomous model invocation is allowed by platform default but not in itself excessive here. The skill does not request elevated or persistent system privileges.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install ad-strategy - After installation, invoke the skill by name or use
/ad-strategy - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
- Initial release of ad-strategy skill for early-stage startups.
- Guides founders through planning their first paid ad campaigns, including platform selection, budget allocation, and creative strategies.
- Uses structured discovery questions to tailor recommendations.
- Provides detailed platform recommendations, campaign setup, bidding strategy, and measurement plan.
- Includes actionable checklist and curated resources for further learning.
Metadata
Frequently Asked Questions
What is AD Strategy?
Plans paid ad campaigns with platform selection and budget guidance for startups. Use when someone wants help with ads, paid acquisition, Google Ads, LinkedI... It is an AI Agent Skill for Claude Code / OpenClaw, with 183 downloads so far.
How do I install AD Strategy?
Run "/install ad-strategy" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is AD Strategy free?
Yes, AD Strategy is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does AD Strategy support?
AD Strategy is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created AD Strategy?
It is built and maintained by Daniel Yu (@c0ldsmi1e); the current version is v1.0.0.
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