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Install in OpenClaw
/install b2b-saas-email-sequence
Description
B2B SaaS email sequence and nurture flow builder. Use this skill whenever the user wants to write, plan, or optimize email sequences, drip campaigns, or nurt...
README (SKILL.md)
Email Sequence Builder — B2B SaaS
Purpose: Write high-converting email sequences that move B2B buyers through the funnel.
Step 1: Gather Context
- Type: cold outbound / MQL nurture / trial nurture / demo follow-up / re-engagement / onboarding / expansion
- Audience: Role, company type, funnel stage
- Goal: Book demo / upgrade / re-engage?
- Tone: Formal / conversational / direct?
- From: Person (SDR/AE) or brand?
Sequence Types
| Type | Audience | Goal | Touches |
|---|---|---|---|
| Cold outbound | Cold ICP | Book meeting | 5-7 |
| Inbound MQL nurture | Form fills | Convert to demo | 4-6 |
| Free trial nurture | Trial signups | Activate -> paid | 6-10 |
| Demo follow-up | Post-demo | Keep deal moving | 3-5 |
| Re-engagement | Dormant leads | Reactivate | 3-4 |
| Onboarding | New customers | Activate + retain | 5-8 |
| Expansion | Customers | Upgrade | 3-5 |
Step 2: Sequence Map
Goal: [Conversion event]
Entry trigger: [What puts someone in]
Exit triggers: [Booked / replied / unsubscribed]
Touch 1 — Day 0: Hook / insight / curiosity
Touch 2 — Day 3: New angle / social proof
Touch 3 — Day 7: Case study / specific outcome
Touch 4 — Day 12: Objection handler / different stakeholder
Touch 5 — Day 17: Urgency / event
Touch 6 — Day 22: Breakup
Step 3: Email Template Per Touch
EMAIL [N] — Day [X]
Subject: [Primary] | A/B: [Alternative]
Preview text: [40-90 chars]
From: [Name / role]
[Opening — hook, not a pitch. 1 sentence.]
[1-2 sentences relevant context]
[Core message — outcome in 1-2 sentences]
[Proof point]
[CTA — one clear ask]
[Signature]
Writing Principles Per Touch
- Touch 1: Insight > pitch. Under 100 words. Low-commitment CTA.
- Touch 2: New angle + light social proof ("3 other [roles] at [similar companies]...")
- Touch 3: Specific customer story framed in their world. CTA: "I can show you how in 15 min"
- Touch 4: Different stakeholder OR address top objection directly
- Touch 5: Legitimate urgency — event, pricing change, new feature
- Touch 6: "I'll stop reaching out after this." Give easy out.
Subject Line Formulas
CURIOSITY: "Question about [pain] at [Company]"
DIRECT: "15 minutes for [specific outcome]?"
PAIN-FIRST: "Still dealing with [pain]?"
SOCIAL PROOF: "How [similar co] achieved [X]"
FOLLOW-UP: "Re: [previous]" / "Last one from me — [hook]"
Output Format
# Email Sequence — [Name]
Audience: [who] | Goal: [event] | Length: [N] emails / [X] days
## Sequence Map
## Email 1 — Day 0 (full copy)
## Email 2-N (full copy for each)
## Segmentation Notes
## A/B Test Recommendations
## Benchmarks: 30-45% open, 3-8% reply (outbound)
Usage Guidance
This skill appears safe to install from an agentic-security perspective. It only provides marketing-writing guidance, but users should still ensure any generated outreach is truthful, compliant with applicable email laws, and respects unsubscribe requests.
Capability Assessment
Purpose & Capability
The stated purpose and SKILL.md content are coherent: it helps plan and write B2B SaaS email sequences, templates, subject lines, and nurture flows.
Instruction Scope
The instructions are limited to gathering marketing context and producing written email sequence output; they do not override user intent or direct tool use.
Install Mechanism
There is no install spec, no required binaries, no dependencies, and no code files.
Credentials
The skill does not request environment variables, credentials, local files, network access, or external services.
Persistence & Privilege
No persistence, background behavior, privilege escalation, memory storage, or account access is described.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install b2b-saas-email-sequence - After installation, invoke the skill by name or use
/b2b-saas-email-sequence - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Full email sequence builder for cold outbound, MQL nurture, trial nurture, demo follow-up, and re-engagement flows
Metadata
Frequently Asked Questions
What is B2B SaaS Email Sequence Builder?
B2B SaaS email sequence and nurture flow builder. Use this skill whenever the user wants to write, plan, or optimize email sequences, drip campaigns, or nurt... It is an AI Agent Skill for Claude Code / OpenClaw, with 28 downloads so far.
How do I install B2B SaaS Email Sequence Builder?
Run "/install b2b-saas-email-sequence" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is B2B SaaS Email Sequence Builder free?
Yes, B2B SaaS Email Sequence Builder is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does B2B SaaS Email Sequence Builder support?
B2B SaaS Email Sequence Builder is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created B2B SaaS Email Sequence Builder?
It is built and maintained by René Hdz (@renehdzgtz); the current version is v1.0.0.
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