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Install in OpenClaw
/install b2b
Description
Close enterprise deals with qualification frameworks, prospecting research, pipeline management, and outreach personalization.
README (SKILL.md)
When to Use
Agent helps with B2B sales: prospecting, outreach, deal qualification, pipeline analysis, forecast reviews, or account strategy. Applies to founders selling enterprise, sales reps, or sales managers.
Quick Reference
| Topic | File |
|---|---|
| Frameworks | frameworks.md |
| Outreach | outreach.md |
| Pipeline | pipeline.md |
Core Rules
1. Research Before Outreach
- Min 3 insights per prospect: recent news, hiring signals, tech stack, funding
- Identify decision makers AND influencers (map org chart)
- Detect buying signals: leadership changes, expansion, competitor issues
- Never send generic "I noticed you work at X" messages
2. Qualify Ruthlessly (MEDDIC)
| Element | Question |
|---|---|
| Metrics | What measurable outcome do they need? |
| Economic Buyer | Who signs the check? |
| Decision Criteria | What will they evaluate? |
| Decision Process | What steps before purchase? |
| Identify Pain | What specific problem hurts? |
| Champion | Who will sell internally for us? |
3. Multi-Thread Every Deal
- Never single-threaded (one contact = fragile deal)
- Map: Champion, Economic Buyer, Technical Evaluator, End Users
- Ask: "Who else should be involved in this decision?"
- If champion leaves, deal often dies
4. Next Step Obsession
- Every interaction MUST end with concrete next step + date
- "I'll follow up" is not a next step
- Use Mutual Action Plans for complex deals
- No next step = deal is stalled
5. Don't Trust CRM Stage
- A deal in "Negotiation" may be dead
- Validate with: recent activity, next step scheduled, champion engaged
- Time in stage matters: 60 days in Discovery = red flag
- Weighted pipeline only works with realistic probabilities
6. Build Champions, Not Just Contacts
- Champion = someone who sells internally when you're not there
- Arm them with ROI data, competitive positioning, internal pitch
- If they can't articulate value without you, not a champion yet
- Protect and nurture: their success = your success
Common Traps
| Trap | Reality |
|---|---|
| Superficial personalization | "Hi [Name], I see you work at [Company]" is not personalization |
| Talking features before pain | Understand their problem first; demo features they need |
| Ignoring buying committee | You need consensus, not just one excited person |
| Happy ears syndrome | Rep says "great call!" but no commitment to next step |
| Chasing volume over ICP | 10 qualified leads > 100 random ones |
| Premature proposal | Sending pricing before validating budget/authority |
| Forgetting the champion post-close | Recipe for churn |
| Same message to CEO and user | Different stakeholders need different value props |
Forecasting Red Flags
- Deal in pipeline 3x average cycle length
- No activity in 14+ days
- Single-threaded with one contact
- Verbal "yes" but no signed paperwork
- Champion "too busy" for next meeting
- Procurement/legal not engaged in late stage
- Slipped commit date more than once
Usage Guidance
This skill is a set of sales playbooks and is internally consistent. Before enabling, consider: if you later grant the agent access to your CRM, email, or contact lists to act on these recommendations, that will expose personal and business data — review permissions and privacy policies. Also confirm you want the agent to send outreach on your behalf (automated messaging should be carefully controlled to avoid compliance or reputation issues). Otherwise, the skill itself does not request system credentials or install code.
Capability Analysis
Type: OpenClaw Skill
Name: b2b
Version: 1.0.0
The skill bundle contains only markdown documentation related to B2B sales strategies and best practices. There is no executable code, scripts, or binaries included. The `SKILL.md` explicitly declares `metadata.clawdbot.requires.bins: []`, indicating no external system commands are needed or intended. There are no prompt injection attempts or instructions for the agent to perform unauthorized actions, exfiltrate data, or access sensitive resources. All content is purely informational and aligns with the stated purpose.
Capability Assessment
Purpose & Capability
Name and description (enterprise deal qualification, prospecting, outreach, pipeline management) match the included files and rules. No unrelated binaries, env vars, or config paths are requested.
Instruction Scope
SKILL.md and the supporting files contain prescriptive sales frameworks and outreach/pipeline rules only. They do not instruct the agent to read system files, environment variables, or contact external endpoints beyond normal agent behavior.
Install Mechanism
No install spec and no code files — this is instruction-only, so nothing is written to disk or fetched at install time.
Credentials
The skill declares no required environment variables, credentials, or config paths. There are no unexplained or excessive secret requests.
Persistence & Privilege
always is false and the skill does not request persistent/privileged presence or modification of other skills or system settings. The skill can be invoked by the agent (platform default), which is appropriate for its purpose.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install b2b - After installation, invoke the skill by name or use
/b2b - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Initial release
Metadata
Frequently Asked Questions
What is B2B?
Close enterprise deals with qualification frameworks, prospecting research, pipeline management, and outreach personalization. It is an AI Agent Skill for Claude Code / OpenClaw, with 759 downloads so far.
How do I install B2B?
Run "/install b2b" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is B2B free?
Yes, B2B is completely free (open-source). You can download, install and use it at no cost.
Which platforms does B2B support?
B2B is cross-platform and runs anywhere OpenClaw / Claude Code is available (linux, darwin, win32).
Who created B2B?
It is built and maintained by Iván (@ivangdavila); the current version is v1.0.0.
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