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Install in OpenClaw
/install ecommerce-customer-journey-mapper
Description
Generates a heuristic markdown report mapping e-commerce customer journeys, identifying friction points, and prioritizing actionable improvements without rea...
README (SKILL.md)
E-commerce Customer Journey Mapper
Overview
E-commerce Customer Journey Mapper is a descriptive skill for DTC brands, Shopify operators, and e-commerce consultants. It synthesizes business context, customer touchpoints, reviews, FAQs, support signals, and optional funnel metrics into a stage-by-stage customer journey map.
This MVP does not call real analytics, heatmap, or CRM APIs. It uses built-in templates, stage heuristics, and best-practice libraries to generate a practical markdown brief.
Trigger
Use this skill when the user wants to:
- diagnose conversion drop-off across the funnel
- map customer experience from awareness to retention
- align landing pages, ads, checkout, and retention messaging
- generate a quick journey audit for an e-commerce brand or client
Example prompts
- "Map the customer journey for my skincare Shopify store"
- "Where are customers dropping off between ad click and checkout?"
- "Help me create a journey audit from reviews, FAQ, and landing page notes"
- "We have repeat purchase issues, can you map the weak stages?"
Workflow
- Collect business context, touchpoints, and analysis objective.
- Normalize evidence into journey stages.
- Detect likely friction points, emotion patterns, and gaps.
- Score opportunities by impact, effort, and stage sensitivity.
- Generate a markdown report with journey map, friction report, and action brief.
Inputs
User can provide one or more of the following:
- store type / niche
- target market
- traffic sources
- touchpoint evidence: landing page notes, ads copy, email copy, reviews, FAQ, support logs
- optional funnel metrics
- analysis goal: drop-off diagnosis, checkout optimization, retention improvement, messaging alignment
- analysis mode:
quickordeep
Outputs
A markdown report with:
- Executive summary
- Journey stage map
- Friction point report
- Opportunity matrix
- Prioritized next-step brief
Safety
- No real API calls or scraping
- No claims of factual analytics access
- Output quality depends on the materials provided by the user
- Recommendations are advisory, not guaranteed business outcomes
Acceptance Criteria
- Must return markdown text
- Must cover at least 5 journey stages
- Must identify stage-specific friction points
- Must include prioritized recommendations
- Must clearly state that the analysis is heuristic and non-API-based
Usage Guidance
This skill appears to do exactly what it says: parse user-provided notes and output a heuristic markdown journey map. Before using, avoid pasting sensitive data (customer PII, API keys, or private logs) into the prompt because the skill will include any supplied text in its analysis/report. If you want extra assurance, you can run the included tests and inspect handler.py locally; no network calls or credential access are present in the code.
Capability Analysis
Type: OpenClaw Skill
Name: ecommerce-customer-journey-mapper
Version: 1.0.0
The skill is a template-based text generator for e-commerce analysis. The code in handler.py uses simple keyword matching to generate a markdown report and contains no network calls, file system access, or execution of untrusted code. The instructions in SKILL.md are well-defined and explicitly state that no real API calls or scraping are performed.
Capability Tags
Capability Assessment
Purpose & Capability
Name/description, SKILL.md, skill.json, and handler.py all align: the skill takes user-provided text/evidence and emits a heuristic markdown journey report. There are no unexpected binaries, APIs, or credentials required.
Instruction Scope
Runtime instructions and the implementation stay within stated scope. SKILL.md explicitly says it makes no API calls or scraping; handler.py only processes input text and emits markdown. It does not reference filesystem paths, external endpoints, or extra environment variables beyond normal stdin/argv.
Install Mechanism
No install spec is provided and the skill is instruction-only with an included Python handler. Nothing is downloaded or written to disk by an installer; test files and handler are static and readable.
Credentials
The skill declares no required env vars, primary credential, or config paths and the code does not access environment variables or secret storage. Required permissions are minimal and proportionate to the described functionality.
Persistence & Privilege
always is false and the skill does not request or modify agent/system configuration. It does not embed background services or persistent hooks; autonomous invocation is enabled by default, which is normal for skills.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install ecommerce-customer-journey-mapper - After installation, invoke the skill by name or use
/ecommerce-customer-journey-mapper - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
E-commerce Customer Journey Mapper 1.0.0 – Initial Release
- Maps the stage-by-stage customer journey for e-commerce and DTC brands using provided inputs (touchpoints, reviews, FAQs, support signals, and optional funnel metrics).
- Produces a structured markdown report: executive summary, journey map, friction points, opportunity matrix, and prioritized action brief.
- Detects and highlights drop-off points, emotional friction, and optimization opportunities based on user-supplied evidence.
- Accepts varied evidence types and analysis objectives; supports quick or deep audit modes.
- Does not access real analytics or external APIs; relies on templates and heuristic best-practices.
- Clearly communicates that insights are based on provided materials and generic models, not real-time data.
Metadata
Frequently Asked Questions
What is Ecommerce Customer Journey Mapper?
Generates a heuristic markdown report mapping e-commerce customer journeys, identifying friction points, and prioritizing actionable improvements without rea... It is an AI Agent Skill for Claude Code / OpenClaw, with 99 downloads so far.
How do I install Ecommerce Customer Journey Mapper?
Run "/install ecommerce-customer-journey-mapper" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Ecommerce Customer Journey Mapper free?
Yes, Ecommerce Customer Journey Mapper is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Ecommerce Customer Journey Mapper support?
Ecommerce Customer Journey Mapper is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Ecommerce Customer Journey Mapper?
It is built and maintained by haidong (@harrylabsj); the current version is v1.0.0.
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