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Performance Marketing Agent — Adspirer
by
Abhilash Mekala
· GitHub ↗
· v1.0.0
514
Downloads
1
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2
Active Installs
1
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Install in OpenClaw
/install performance-marketing-agent
Description
AI performance marketing agent for paid media, PPC, SEM, and digital marketing. Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok...
README (SKILL.md)
Performance Marketing Agent — Powered by Adspirer
AI agent for performance marketing, paid media, and digital advertising. Connects directly to ad platform APIs to create campaigns, pull live performance data, research keywords, optimize budgets, and manage ads across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.
This skill installs the Adspirer plugin (openclaw-adspirer) — the same 100+ tools, same MCP server, same capabilities as the adspirer-ads-agent skill.
Setup
# Install the plugin
openclaw plugins install openclaw-adspirer
# Authenticate
openclaw adspirer login
# Connect your ad platforms
openclaw adspirer connect
# Verify
openclaw adspirer status
Connect your ad accounts at https://adspirer.ai/connections
What You Can Do
Performance Marketing & PPC
- Keyword Research — Real search volumes, CPC ranges, and competition data from Google Ads
- Campaign Creation — Search, PMax, Display, Image, Video, Carousel campaigns across all platforms
- Bid Optimization — Adjust bidding strategies, manage keyword bids, optimize for target CPA/ROAS
- Wasted Spend Analysis — Find underperforming keywords and ad groups burning budget
- Search Term Reports — Review search terms, identify negative keyword opportunities
Digital Marketing Automation
- Cross-Platform Reporting — Unified performance data across Google, Meta, LinkedIn, TikTok
- Budget Optimization — AI-powered budget allocation recommendations across campaigns
- Automated Monitoring — Set up alerts for metric thresholds, schedule recurring briefs
- Ad Creative Management — Update headlines, descriptions, creatives across platforms
Paid Media & Media Buying
- Google Ads — Search campaigns, Performance Max, YouTube, keyword management, extensions
- Meta Ads — Facebook & Instagram image, video, carousel campaigns, audience targeting
- LinkedIn Ads — Sponsored content, lead gen, B2B targeting by job title and industry
- TikTok Ads — Video campaigns, spark ads, young demographic targeting
Marketing Analytics
- Live Performance Dashboards — Impressions, clicks, CTR, spend, conversions, CPA, ROAS
- Anomaly Detection — Explain sudden changes in campaign metrics
- Creative Fatigue Detection — Identify ads losing effectiveness over time
- Audience Insights — Segment performance analysis across platforms
Who Is This For?
| Role | Use Case |
|---|---|
| Performance Marketers | Daily campaign monitoring, bid optimization, ROAS tracking |
| Digital Marketing Managers | Cross-platform reporting, budget allocation, campaign launches |
| PPC Specialists | Keyword research, search term analysis, negative keyword management |
| Media Buyers | Multi-platform campaign creation, budget optimization, targeting |
| Marketing Agencies | Multi-client management, automated reporting, creative management |
| E-commerce Brands | Product advertising, retargeting, conversion optimization |
Safety
- All campaigns created in PAUSED status for review
- Write operations always require user confirmation
- Read operations (performance, research, analytics) are safe to run freely
- No local credential storage — OAuth 2.1 with PKCE
Pricing
| Plan | Price | Tool Calls |
|---|---|---|
| Free Forever | $0/mo | 15/month |
| Plus | $49/mo | 150/month |
| Pro | $99/mo | 600/month |
| Max | $199/mo | 3,000/month |
All plans include all 4 ad platforms. Sign up at https://adspirer.ai/settings?tab=billing
Usage Guidance
This skill appears coherent for ad management, but before installing: 1) verify the plugin ID 'openclaw-adspirer' is the official Adspirer plugin (check the publisher and source repo or package registry); 2) confirm the exact OAuth scopes requested during 'openclaw adspirer login' (least privilege — only grant what is needed); 3) check whether tokens are stored and where (SKILL.md claims no local credential storage and PKCE, but verify in plugin docs); 4) test in a non-production account or with limited-permission ad accounts first; 5) confirm the billing/pricing links and the domains (SKILL.md references adspirer.ai while the listing shows adspirer.com—ensure these are legitimate and expected); 6) if you want to limit risk, disable autonomous invocation for the skill or require manual confirmation for all write operations within your agent settings. If you cannot find an authoritative plugin repository or vendor verification, treat the plugin as untrusted and avoid installing.
Capability Analysis
Type: OpenClaw Skill
Name: performance-marketing-agent
Version: 1.0.0
The skill bundle's `_meta.json` and `SKILL.md` files describe a performance marketing agent that integrates with various ad platforms via an OpenClaw plugin (`openclaw-adspirer`). The `SKILL.md` provides clear instructions for installation and usage, and explicitly states safety measures like requiring user confirmation for write operations and using OAuth 2.1. There is no evidence of prompt injection attempts, data exfiltration, malicious execution, or obfuscation within the provided files. The installation of the `openclaw-adspirer` plugin is declared and consistent with the skill's purpose, and the plugin's code itself is not provided for analysis.
Capability Assessment
Purpose & Capability
Name/description describe an ad-management agent and the SKILL.md only asks you to install an 'openclaw-adspirer' plugin and perform OAuth connections to ad platforms — these requirements are coherent with the stated purpose.
Instruction Scope
Instructions are limited to installing the plugin, running 'openclaw adspirer login' and connecting ad accounts (OAuth/PKCE). The doc explicitly says write operations require confirmation and campaigns are created paused, which limits risk. No instructions ask the agent to read unrelated local files or environment variables.
Install Mechanism
Install is declared as a node plugin (id: openclaw-adspirer). No arbitrary download URLs or archive extraction are present in the SKILL.md. Because the skill is instruction-only, the actual plugin code will be installed at runtime by the OpenClaw plugin command — review that plugin before installing.
Credentials
No environment variables, credentials, or config paths are requested in the manifest. Authentication is described as OAuth 2.1 with PKCE via the plugin/site, which is appropriate for connecting ad platforms.
Persistence & Privilege
always is false and model invocation is enabled (default). Autonomous invocation plus a plugin that can call external ad APIs increases blast radius, but SKILL.md claims user confirmation for writes and paused campaign creation; still verify plugin behavior and OAuth scopes before granting access.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install performance-marketing-agent - After installation, invoke the skill by name or use
/performance-marketing-agent - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Initial publish — lightweight alias for adspirer-ads-agent targeting marketing search queries
Metadata
Frequently Asked Questions
What is Performance Marketing Agent — Adspirer?
AI performance marketing agent for paid media, PPC, SEM, and digital marketing. Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok... It is an AI Agent Skill for Claude Code / OpenClaw, with 514 downloads so far.
How do I install Performance Marketing Agent — Adspirer?
Run "/install performance-marketing-agent" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Performance Marketing Agent — Adspirer free?
Yes, Performance Marketing Agent — Adspirer is completely free (open-source). You can download, install and use it at no cost.
Which platforms does Performance Marketing Agent — Adspirer support?
Performance Marketing Agent — Adspirer is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Performance Marketing Agent — Adspirer?
It is built and maintained by Abhilash Mekala (@amekala); the current version is v1.0.0.
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