← Back to Skills Marketplace
Lead Gen Pipeline
by
michelle447
· GitHub ↗
· v1.0.0
· MIT-0
87
Downloads
0
Stars
0
Active Installs
1
Versions
Install in OpenClaw
/install mjw-lead-gen-pipeline
Description
Full automated lead generation pipeline for web design agencies. Finds local businesses without websites or with broken sites, builds demo HTML sites for the...
Usage Guidance
This skill automates web scraping, builds demo sites using real business names/phones, deploys those sites to a VPS, and sends personalized cold emails — but it declares no credentials or install steps. Before installing: 1) Ask the publisher which VPS credentials/SSH keys and which Gmail account the skill will use and how those are supplied; refuse to give your primary accounts until you verify. 2) Require the agent to run in interactive/manual mode for the first runs (no automatic emailing or deployment) and review each demo and email before send. 3) Use disposable/test VPS and a throwaway Gmail account to validate behavior and rate-limiting. 4) Verify the referenced site-cloner and gog (Gmail) skills: inspect their permissions and credential handling. 5) Be aware of privacy and legal risks (storing scraped PII in leads.md, unsolicited emails/anti-spam laws, trademark/impersonation risks). 6) If you cannot identify who runs or maintains this skill (source unknown, no homepage), treat it with extra caution — the missing credential declarations and cross-skill calls are the main red flags.
Capability Analysis
Type: OpenClaw Skill
Name: mjw-lead-gen-pipeline
Version: 1.0.0
The skill bundle automates a lead generation and outreach pipeline involving web searching, site generation, VPS deployment, and automated emailing. While these actions are consistent with the stated business purpose, they involve high-risk capabilities—specifically network access for scraping and emailing, and remote deployment to a VPS—which are identified as suspicious indicators even when plausibly needed for the task. The instructions in SKILL.md and references/pitch-template.md also include techniques to avoid spam detection (rate limiting), which, while common in marketing, represent a form of automated outreach that carries inherent risk.
Capability Tags
Capability Assessment
Purpose & Capability
The skill claims to find leads, build demo HTML sites, deploy them to a VPS, and send Gmail pitch emails. Those capabilities legitimately require access to external accounts (VPS credentials, an email account) and possibly other skills (site-cloner, gog). However the package declares no required environment variables, credentials, binaries, or install steps. That is inconsistent: deployment and automated email sending normally require explicit credential/config declarations.
Instruction Scope
SKILL.md instructs the agent to: run web_search and web_fetch to scrape business contact info, generate demo sites using real business names/phones, save them to demo-sites/, deploy to a VPS (using another skill's 'VPS deploy pattern'), and send personalized cold emails via the gog (Gmail) skill. These are broad actions (web scraping, storing PII in leads.md, remote deployment, sending outbound email). The instructions reference cross-skill actions and external endpoints but do not limit or describe required permissions, nor do they require explicit user confirmation before sending messages — giving the agent wide discretion.
Install Mechanism
This is an instruction-only skill with no install spec and no code files. That minimizes disk-write/install risk. There are no download URLs or packaged binaries to evaluate.
Credentials
No environment variables or primary credentials are declared, yet the workflow depends on: VPS credentials (or SSH keys) to deploy demo sites, and Gmail (or an email-sending credential) to send pitches. The skill also writes and reads ~/workspace/leads.md (which will contain scraped PII). The lack of declared credential requirements is disproportionate and hides what secrets the agent will need or attempt to use.
Persistence & Privilege
always:false (normal). Autonomous invocation is allowed (disable-model-invocation:false), so if installed the agent could automatically perform multi-step actions (scraping, deploying, emailing) without further prompts. That autonomous ability combined with the undeclared credential needs increases operational risk and potential for unintended mass emailing or unauthorized deployments; proceed with controls (explicit prompts, test account) if you install.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install mjw-lead-gen-pipeline - After installation, invoke the skill by name or use
/mjw-lead-gen-pipeline - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
Full automated pipeline: find local businesses without websites, build demo HTML sites, deploy to VPS, send cold pitch emails. Tracks everything in leads.md.
Metadata
Frequently Asked Questions
What is Lead Gen Pipeline?
Full automated lead generation pipeline for web design agencies. Finds local businesses without websites or with broken sites, builds demo HTML sites for the... It is an AI Agent Skill for Claude Code / OpenClaw, with 87 downloads so far.
How do I install Lead Gen Pipeline?
Run "/install mjw-lead-gen-pipeline" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Lead Gen Pipeline free?
Yes, Lead Gen Pipeline is completely free, licensed under MIT-0. You can download, install and use it at no cost.
Which platforms does Lead Gen Pipeline support?
Lead Gen Pipeline is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Lead Gen Pipeline?
It is built and maintained by michelle447 (@michelle447); the current version is v1.0.0.
More Skills