Market Research Report Generator

A systematic workflow for producing professional market research reports with actionable insights, grounded in structured frameworks.

When to Use

• Evaluating a new product/business opportunity
• Preparing investor pitch market slides
• Conducting industry landscape analysis
• Sizing addressable market for a segment
• Tracking emerging trends in a sector

Core Workflow

Step 1 — Define Research Scope

Clarify with the user:

• Target market: geography, industry vertical, customer segment
• Report depth: executive summary vs. full report
• Time horizon: current state, 3-year, 5-year outlook
• Key questions: market size? competitors? customer pain points? trends?

Step 2 — Market Sizing (TAM / SAM / SOM)

Use top-down or bottom-up approach:

Top-down:

TAM = Total industry revenue (cite source + year)
SAM = TAM × addressable segment %
SOM = SAM × realistic capture % (Year 1–3)

Bottom-up:

SOM = Target customers × Average deal size × Conversion rate
SAM = SOM / Estimated market share
TAM = SAM / Serviceable segment ratio

Always cite data sources (Statista, IBISWorld, Gartner, CB Insights, etc.)

Step 3 — Industry Structure Analysis

Apply Porter's Five Forces:

Step 4 — Trend Analysis (PESTEL)

Scan macro environment:

• Political: regulations, trade policy, subsidies
• Economic: GDP growth, inflation, consumer spending
• Social: demographics, behavioral shifts, cultural trends
• Technological: disruptive tech, R&D investment, adoption curves
• Environmental: sustainability pressure, ESG regulations
• Legal: IP landscape, compliance requirements, labor laws

Step 5 — Customer Segmentation

Identify 2–4 primary customer segments:

Segment A: [Name]
  - Size: ~X users / companies
  - Key pain points: ...
  - Willingness to pay: $X–$Y / month
  - Acquisition channels: ...

Step 6 — Competitive Landscape

Build a comparison matrix:

| Player | Founded | Funding | Positioning | Strengths | Weaknesses |
|--------|---------|---------|-------------|-----------|------------|
| Co A   |         |         |             |           |            |
| Co B   |         |         |             |           |            |

Identify market gaps and whitespace opportunities.

Step 7 — Synthesis & Recommendations

Conclude with:

1. Market attractiveness score (1–10) with rationale
2. Top 3 opportunities ranked by impact × feasibility
3. Top 3 risks with mitigation strategies
4. Recommended next steps (validation experiments, partnerships, etc.)

Output Format

Default to a structured markdown report with:

• Executive Summary (≤ 200 words)
• Market Sizing section
• Industry Analysis section
• Competitive Landscape section
• Opportunities & Risks
• Appendix (data sources)

Quality Standards

• Always cite data sources with year
• Distinguish between verified data and informed estimates
• Flag assumptions explicitly: [ASSUMPTION: ...]
• Use ranges rather than false precision for estimates