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Install in OpenClaw
/install cold-email-personalization
Description
Complete cold email system teaching research-driven personalization, "poke the bear" openers, custom signal hunting, and strict QA.
README (SKILL.md)
Cold Email Personalization Skill
When to Use
- Cold Outbound Ideation: Drafting initial emails and subject lines.
- Personalization: Mapping research signals to first lines.
- Sequence Building: Creating follow-up sequences that rotate value propositions.
- QA & Optimization: Reviewing drafts against a strict rubric before sending.
Framework
- Message Market Fit > Cleverness: Show you understand the person/company immediately.
- Research IS the Personalization: Custom signals prove you did your homework.
- Personalization in the First Line: Use bracketed variables
{{...}}or whole-offer strategy. - Tight, Conversational Copy: Plain text, minimal fluff, 60–120 words.
- One Job Per Email: Single sharp question or CTA.
- Earn Replies, Not Just Meetings: Confirm situation before selling.
Core Principles
- Targeting > Messaging: Good targeting with bad messaging wastes qualified prospects.
- Two Paths to Personalization: Custom Signal Research (Path A) vs. Whole Offer Strategy (Path B).
- The "Specifically" Line: "Specifically, it looks like you're trying to sell to {{customer_type}}..."
Templates
- Research Playbook: How to find custom signals.
- Variable Schema: Standard variables to capture.
- Email Structure: Subject lines, body copy, and "punchiness".
- Campaign Types: Custom Signal, Creative Ideas, Whole Offer, Fallback.
- Creative Ideas: Generating credible ideas for prospects.
- Follow-Up Strategy: Sequence logic and value rotation.
- ICP & Objection Mapping: Role-playing the skeptical prospect.
- QA Checklist: Pre-send verification.
- Scoring Rubric: 0-100 quality score.
- Examples: Real campaign examples.
Tips
- Role-Play First: Always complete the ICP & Objection Mapping before writing.
- Strict QA: Use the QA Checklist to ensure every email meets the 3:1 recipient:sender ratio.
- Fresh Signals: Only use signals from the last 90 days.
- Don't Hallucinate: If you can't verify a fact, don't use it.
Usage Guidance
This skill is an offline playbook (templates + instructions) and appears internally consistent. Before installing/use: 1) confirm whether your agent or environment already has access to the third‑party research/scraping tools named (they typically require API keys and paid accounts); 2) review legal/ToS and privacy implications of scraping LinkedIn or other sites and ensure compliance with GDPR/CAN-SPAM and platform rules; 3) test outputs in a sandbox to ensure variables are not populated with unverified facts (the playbook warns against hallucination — follow that); 4) be cautious about automating sends — validate QA & scoring manually before mass mailing to avoid incorrect or sensitive personalization; 5) if you expect the skill to run network calls, supply credentials only to trusted tools and monitor usage. Overall the skill is coherent with its purpose but depends on external tooling and good operational/ethical controls.
Capability Analysis
Type: OpenClaw Skill
Name: cold-email-personalization
Version: 1.0.0
The skill bundle is designed for cold email personalization, providing detailed instructions for an AI agent on research, content generation, and quality assurance. It guides the agent to use implied tools like web scrapers (Claygent, ZenRows), search APIs (Serper), and intelligence platforms (SimilarWeb, LinkedIn) to gather publicly available information for email personalization. There are no instructions for accessing sensitive user data, performing unauthorized actions, exfiltrating data to external endpoints, or executing malicious code. Instructions like 'Don't Hallucinate' and 'Never invent facts' promote responsible AI behavior. The 'Value Bomb' instruction in `assets/follow-up-strategy.md` is a marketing tactic for offering data, not an instruction for unauthorized data exfiltration.
Capability Assessment
Purpose & Capability
The name/description (cold email personalization) matches contents: templates, research playbook, QA checklist, and scoring rubric. No unrelated credentials, binaries, or install steps are requested.
Instruction Scope
SKILL.md and assets explicitly instruct using web research and scraping tools (Claygent, ZenRows, Serper, SimilarWeb, LinkedIn) and collecting recent signals. That behavior is consistent with personalization, but it implies network scraping and use of third‑party APIs which are not provided by the skill itself and may require separate credentials, licensing, or legal/ToS review.
Install Mechanism
No install spec and no code files that run. Instruction-only skills have minimal on-disk footprint.
Credentials
The skill declares no env vars, no credentials, and no config paths. The only external requirements are conceptual (access to research/scraping tools), which is proportional to the stated research-driven personalization purpose.
Persistence & Privilege
always:false and no install means the skill does not request permanent presence or elevated privileges. It does not modify other skills or system configs.
How to Use
- Make sure OpenClaw is installed (local or Docker)
- Run the install command in chat:
/install cold-email-personalization - After installation, invoke the skill by name or use
/cold-email-personalization - Provide required inputs per the skill's parameter spec and get structured output
Version History
v1.0.0
- Initial release of the cold-email-personalization skill.
- Provides a complete system for crafting cold emails with research-driven personalization and high QA standards.
- Includes templates and frameworks for research, custom signal mapping, sequence creation, and follow-up strategies.
- Emphasizes conversational copy, single-focused emails, and reply-first goals.
- Offers detailed playbooks, QA checklists, scoring rubrics, and real campaign examples.
Metadata
Frequently Asked Questions
What is Cold Email Personalization?
Complete cold email system teaching research-driven personalization, "poke the bear" openers, custom signal hunting, and strict QA. It is an AI Agent Skill for Claude Code / OpenClaw, with 1041 downloads so far.
How do I install Cold Email Personalization?
Run "/install cold-email-personalization" in the OpenClaw or Claude Code chat to install it in one step — no extra setup required.
Is Cold Email Personalization free?
Yes, Cold Email Personalization is completely free (open-source). You can download, install and use it at no cost.
Which platforms does Cold Email Personalization support?
Cold Email Personalization is cross-platform and runs anywhere OpenClaw / Claude Code is available (cross-platform).
Who created Cold Email Personalization?
It is built and maintained by xeroc (@xeroc); the current version is v1.0.0.
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