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在 OpenClaw 中安装
/install seo-playbook-optimizer
功能描述
SEO + GEO content optimizer based on proven internal SOP playbook. Input a URL or keyword + page content, outputs a full SEO audit: keyword matrix, Title Tag...
安全使用建议
What to check before installing or running this skill:
- Missing dependency transparency: The script calls `openclaw agent` and `python3` but the skill metadata lists no required binaries or credentials. Verify whether your environment has an `openclaw` CLI and what account/model it will use; if you don't control that, do not run the script with sensitive content.
- Data exfiltration risk: analyze.sh sends the page content and prompt to an agent. Any content you pass (including private page text, internal URLs, or competitor data) will be transmitted to whatever model/back-end the CLI uses. Only run it if you understand and trust that endpoint and its privacy/security model.
- SEO policy/ethics: The SOP recommends tactics that can skirt search-engine disclosure (e.g., avoiding rel='sponsored'/'ugc', 'pillow links', forum/Quora link quotas). Those can violate search engine guidelines and could harm your site. Treat backlink/guest-post recommendations with caution and consult your legal/SEO policy advisor.
- Verify the upstream project and author: The homepage points to a GitHub repo — inspect that repo, check commits, issues, and author reputation. Confirm the registry owner identity if you need accountability.
- Safe testing: If you want to try it, run the script in an isolated environment with example/non-sensitive content, and monitor network calls (so you can see where data goes). Prefer manual prompt usage in a controlled client you trust rather than blind execution.
If you want, I can:
- show the exact lines in analyze.sh that call external tools and what variables would be transmitted, or
- suggest a safer wrapper that logs where data would be sent before executing.
功能分析
Type: OpenClaw Skill
Name: seo-playbook-optimizer
Version: 1.2.0
The skill bundle provides a comprehensive SEO and GEO optimization tool, but it contains a prompt injection vulnerability in `analyze.sh`. User-provided inputs (keyword, content, and URL) are directly interpolated into a large AI prompt without sanitization, which could allow an attacker to override the internal SOP rules or manipulate the agent's behavior. While the code logic is aligned with the stated SEO purpose and no evidence of intentional malice (such as data exfiltration or backdoors) was found, the vulnerability warrants a suspicious classification.
能力评估
Purpose & Capability
The SKILL.md and analyze.sh implement an SEO audit that uses an LLM agent (calls `openclaw agent`) to produce reports. However the skill metadata declares no required binaries or credentials, while analyze.sh depends on an external CLI (`openclaw`) and python3. That mismatch between what the skill says it needs and what it actually runs is an incoherence.
Instruction Scope
SKILL.md stays focused on SEO/GEO tasks and the analyze.sh script only accepts keyword/URL/content and forwards a constructed prompt to an agent. However the SOP explicitly recommends tactics that attempt to avoid link disclosure (e.g., 'No rel="sponsored" or rel="ugc"', 'No subdomain placement — main domain only', 'pillow links', forum/comment/Quora link quotas), which can promote behavior that violates search-engine policies and raises ethical/abuse concerns. The instructions also rely on a Claude-based workflow but do not document how Claude is accessed or authorized.
Install Mechanism
No install spec is provided (instruction-only with a helper script). That is low-risk from an installation perspective — nothing is downloaded or extracted. The only file is a shell script which will run locally if executed.
Credentials
The skill declares no required environment variables or primary credential, but the script invokes `openclaw agent --local` and pipes a potentially large prompt containing user-provided page content to it. That will transmit content to whatever model/back-end `openclaw` is configured to use. Because no credentials or model endpoint are declared, it's unclear where data will be sent and which account/keys would be used — this is a proportionality and transparency issue.
Persistence & Privilege
The skill does not request permanent presence (always:false) and is user-invocable only. It does not modify other skills or system-wide settings. Autonomous invocation is enabled by default but is not combined with other high-privilege requests.
如何使用
- 确保已安装 OpenClaw(本地或 Docker 部署)
- 在对话框中输入安装命令:
/install seo-playbook-optimizer - 安装完成后,直接呼叫该 Skill 的名称或使用
/seo-playbook-optimizer触发 - 根据 Skill 的参数说明提供必要输入,即可获得结构化输出
版本历史
v1.2.0
Major update: Introduces Generative Engine Optimization (GEO) and Claude-powered news strategy alongside SEO.
- Added GEO (Generative Engine Optimization) audit and strategy, featuring the Claude News Flywheel for building AI search authority.
- Expanded triggers and descriptions to cover geo strategy, AI SEO, news content flywheel, and topical authority.
- Introduced new usage commands for GEO features (e.g., geo strategy, news flywheel).
- Enhanced output with GEO Strategy and expanded SEO Health Score (now 6 dimensions).
- Documentation now details the Claude News Flywheel process and benefits for both Google and AI engines.
v1.1.0
**Changelog for seo-playbook-optimizer v1.1.0**
- Upgraded documentation to more clearly reflect all output audits and workflows
- Updated triggers and prompts, adding support for internal link auditing, content gap analysis, anchor text, guest post, and pillow links strategies
- Improved description and user instructions, now includes SEO Health Score and more granular site stage differentiation
- Expanded output sections with clearer details on article structure, internal link audit, and execution roadmap
- Refined built-in SOP rules and terminology for clarity and precision
v1.0.0
SEO Playbook Optimizer 1.0.0 – Initial Release
- Launches a comprehensive SEO content optimizer based on internal SOP playbook.
- Supports full SEO audit with keyword strategy, Title Tag/H1 suggestions, article structure, internal linking, and backlink plan.
- Accepts input as URL or keyword plus optional content and competitor URLs.
- Delivers actionable outputs: keyword matrix, optimized tags, structural recommendations, linking and backlink strategies, and prioritized action steps.
- Available in both English and Chinese trigger phrases.
元数据
常见问题
Seo Playbook Optimizer 是什么?
SEO + GEO content optimizer based on proven internal SOP playbook. Input a URL or keyword + page content, outputs a full SEO audit: keyword matrix, Title Tag... 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件,目前累计下载 114 次。
如何安装 Seo Playbook Optimizer?
在 OpenClaw 或 Claude Code 对话框中运行命令「/install seo-playbook-optimizer」即可一键安装,无需额外配置。
Seo Playbook Optimizer 是免费的吗?
是的,Seo Playbook Optimizer 完全免费,采用 MIT-0 许可证,可自由下载、安装和使用。
Seo Playbook Optimizer 支持哪些平台?
Seo Playbook Optimizer 跨平台运行,可在任意部署了 OpenClaw / Claude Code 的环境中使用(cross-platform)。
谁开发了 Seo Playbook Optimizer?
由 mguozhen(@mguozhen)开发并维护,当前版本 v1.2.0。
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