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seo-monitoring
作者
Kostja Zhang
· GitHub ↗
· v1.0.0
· MIT-0
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当前安装
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版本数
在 OpenClaw 中安装
/install seo-monitoring
功能描述
When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions...
使用说明 (SKILL.md)
Analytics: SEO Monitoring
Guides building a holistic SEO data analysis system. Covers four core metrics (indexing, traffic, keywords, backlinks), benchmark setup, article database, tool selection, traffic diversification, penalty recovery, and work document management.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- Core metrics: Indexing, traffic, keywords, backlinks
- Benchmark: Natural traffic baseline; trend comparison
- Article database: Per-article performance tracking
- Tool selection: GA4, GSC, SEO tools, analytics platforms
- Traffic diversification: Healthy source mix
- Penalty recovery: Algorithm impact, fix workflow
- Work documents: Monthly records, responsibility tracking
Four Core Metrics
1. Indexing
| Metric | Purpose | Data Source |
|---|---|---|
| Pages indexed / not indexed | Coverage; early focus: all target pages indexed | GSC, site: command, SEO tools |
| Keyword count per page | More keywords = more potential traffic | SEO tools |
| Index coverage | Target pages indexed; functional pages findable | GSC, site: command |
Early priority: Ensure all pages that need to rank are indexed.
2. Traffic
| Metric | Purpose | Data Source |
|---|---|---|
| Total traffic | Growth; keyword relevance (irrelevant traffic has little value) | GA4, SEO tools |
| Subdirectory traffic | Per-section performance; concentration vs dispersion | SEO tools, GA4 |
| Competitive comparison | Organic, keyword traffic, total clicks vs competitors | SEO tools |
| Organic by page / country | Granular breakdown | GA4, GSC |
3. Keywords
| Metric | Purpose | Data Source |
|---|---|---|
| Rank changes | Target keyword movement | GSC, SEO tools |
| Keyword count | New gains / losses per page | SEO tools, GSC |
4. Backlinks
| Metric | Purpose | Data Source |
|---|---|---|
| Referring domains vs backlinks | Ratio; directory links can be high volume but low value | SEO tools |
| Backlink quality | Do links drive traffic? Low ROI = deprioritize | SEO tools, GA4 (referral) |
Natural Traffic Benchmark
Location: GA4 > Reports > Acquisition > Traffic acquisition
- Review organic traffic trend
- Record baseline (e.g., monthly total)
- Compare periodically to detect growth or decline
Tip: Add CTA events on key articles to track content ROI (see analytics-tracking).
Article Database
Track per-article performance to find high/low patterns:
| Field | Use |
|---|---|
| URL, publish date, target keywords | Content metadata |
| Index status, rank, traffic, backlinks | Performance |
| vs benchmark or competitors | Context |
Use to guide topic selection, optimization, and resource allocation.
Tool Selection
Tool examples are illustrative; no endorsement implied.
| Use | Tools |
|---|---|
| Precise attribution | GA4, GSC, Bing Webmaster, Yandex Webmaster |
| Visit analytics | Analytics platforms (e.g. Umami, Plausible) |
| Third-party estimates | SEO tools |
| SEO data | SEO tools |
Attribution config:
- User ID: Cross-device, cross-session identification; send to GA4
- GSC API: Index, clicks, impressions, coverage for automation, dashboards
Choose by privacy, cost, and team workflow.
Traffic Diversification
| Principle | Guideline |
|---|---|
| Search share | Keep organic search below ~75% of total |
| Health | Higher direct + referral share = healthier |
| Brand sites | Diversified traffic is common for strong brands |
| Non-brand | Possible without brand (e.g., tool sites) |
| Reputation | Site/brand reputation matters; Google assessors evaluate it |
| Engagement | Content, email, social, free tools drive return visits |
Penalty Recovery
| Step | Action |
|---|---|
| Identify | Which algorithm update caused the impact |
| Analyze | Site issues; draft fix plan |
| Assess cost | Decide if fixes are worth it; sometimes abandoning is best |
| Execute | Implement changes; wait at least 3 months until next major update |
| Parallel | Use other channels for quality traffic; improve engagement data for Google |
| Data window | Google typically uses ~6 months of data for site quality |
| Recovery | Outcome is uncertain; do what you can, then wait |
Monitoring Metrics Table
Traffic
| Metric | Source | Notes |
|---|---|---|
| Total sessions | GA4 | |
| Channel share | GA4 | |
| Channel absolute | GA4 | |
| Country % and absolute | GA4 | |
| Top pages | SEO tools | Compare with competitors |
| Key page traffic | GA4 | Define "key pages" first |
Engagement
| Metric | Source | Notes |
|---|---|---|
| Pages per session | GA4 | Use GA for own site; third-party for competitors |
| Avg session duration | GA4 | |
| Bounce rate | GA4 |
Backlinks
| Metric | Source | Notes |
|---|---|---|
| Domain authority | SEO tools | |
| Backlinks, referring domains | SEO tools | |
| Top referring domains by authority | SEO tools | |
| Important links | Manual log | Track loss |
| Link graph | SEO tools | Health check |
| New quality links (self + competitors) | SEO tools | Outreach |
| Indexed pages | SEO tools | High-authority pages; internal linking |
| Outbound domains | SEO tools | Partnership opportunities |
Keywords
| Metric | Source | Notes |
|---|---|---|
| Keyword count | SEO tools | How many keywords rank |
Content Output
| Metric | Source | Notes |
|---|---|---|
| Articles published | Manual | Weekly count |
| Published vs indexed | GSC | New content indexing |
| New page traffic | GA4 | Fresh content performance |
Monthly Record Template
| Category | Metric | Source | Notes | Month 1 | Month 2 |
|---|---|---|---|---|---|
| Traffic | Total sessions | GA4 | |||
| Traffic | Channel share | GA4 | |||
| Engagement | Pages per session | GA4 | |||
| Backlinks | Referring domains | SEO tools | |||
| Content | Articles published | Manual |
Adjust rows as needed.
Work Document Management
- Structure: Metrics, sources, notes, monthly values
- Benefits: Regular review, month-over-month trends, clear ownership
- Format: Spreadsheet or doc; assign owners per metric
Output Format
- Core metrics summary (indexing, traffic, keywords, backlinks)
- Benchmark and trend
- Article database structure (if applicable)
- Tool recommendations
- Monitoring table (customized)
- Action items and owners
Related Skills
- traffic-analysis: Traffic sources, attribution, diversification
- analytics-tracking: GA4, events, CTA attribution, User ID
- google-search-console: GSC reports, indexing, API
- ai-traffic-tracking: AI search traffic
- backlink-analysis: Backlink audit, toxic links
- indexing: Fix indexing issues
安全使用建议
This skill is a coherent set of SEO monitoring recommendations and does not itself request credentials or install software. Before acting on any steps that require access to GA4/GSC/APIs: (1) do not paste account-wide secrets into chat — instead create limited-scope service accounts or API keys when possible; (2) be mindful of privacy when sending User IDs to analytics platforms and update your privacy policy/consent flows as needed; (3) verify the skill's source/owner (homepage unknown) before granting any automated access or credentials; and (4) prefer manual configuration of production analytics until you confirm you trust the requester and understand the exact scopes being granted.
功能分析
Type: OpenClaw Skill
Name: seo-monitoring
Version: 1.0.0
The skill bundle is a purely informational guide for SEO monitoring and data analysis. It contains no executable code, scripts, or suspicious instructions, focusing instead on providing structured templates and advice for tracking metrics like indexing, traffic, and backlinks using standard tools like GA4 and Google Search Console (SKILL.md).
能力评估
Purpose & Capability
Name/description (SEO monitoring, indexing/traffic/keywords/backlinks, benchmarks) match the SKILL.md content. The skill is advisory and references expected services (GA4, GSC, SEO tools). There are no declared env vars, binaries, or install steps that would be disproportionate to an SEO guidance skill.
Instruction Scope
SKILL.md is a focused how‑to/architecture document that stays within SEO monitoring responsibilities. It references GA4/GSC APIs and advises sending a User ID to GA4 for attribution — this is relevant to the task but privacy‑sensitive. The instructions do not tell the agent to read local files, access unrelated credentials, or call arbitrary external endpoints beyond normal SEO/analytics services.
Install Mechanism
No install spec and no code files — instruction-only. This is the lowest-risk model (nothing is written to disk or automatically installed).
Credentials
The skill declares no required environment variables, no primary credential, and no config paths. References to GA4/GSC are appropriate for the domain; if credentials are later needed during a conversation, that would be expected but should be handled carefully by the user.
Persistence & Privilege
always:false and normal user-invocable/autonomous invocation defaults. The skill does not request persistent system presence, nor does it instruct modifying other skills or agent-wide configuration.
如何使用
- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install seo-monitoring - 安装完成后，直接呼叫该 Skill 的名称或使用
/seo-monitoring触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
版本历史
v1.0.1
ClawHub batch: 5 skills (2026-04-27)
v1.0.0
Automated batch sync
元数据
常见问题
seo-monitoring 是什么？
When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions... 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 181 次。
如何安装 seo-monitoring？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install seo-monitoring」即可一键安装，无需额外配置。
seo-monitoring 是免费的吗？
是的，seo-monitoring 完全免费，采用 MIT-0 许可证，可自由下载、安装和使用。
seo-monitoring 支持哪些平台？
seo-monitoring 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（cross-platform）。
谁开发了 seo-monitoring？
由 Kostja Zhang（@kostja94）开发并维护，当前版本 v1.0.0。
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