podcast-marketing
/install podcast-marketing
Content: Podcast
Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read for audience, positioning, and content strategy.
Identify:
- Stage: Planning, launching, growing
- Format: Interview, solo, co-hosted, narrative
- Niche: Target audience, listener personas
- Goals: Downloads, authority, lead gen, repurposing
Content Strategy
| Element | Guideline |
|---|---|
| Niche focus | Define audience through listener personas; tailored content cuts through noise |
| Quality over gimmicks | Sticky, unique, valuable content; most hosts see major growth after 5–6 months of consistency |
| Episode structure | Intro, main content, CTA; consistent format aids retention |
Distribution & Discovery
| Channel | Share | Optimization |
|---|---|---|
| Search engines | ~32% | Transcripts, show notes, SEO-optimized titles/descriptions |
| Podcast apps | ~28% | Title, description, cover art; category selection |
| Social media | ~24% | Clips, quotes, repurposed content |
| Word-of-mouth | ~16% | Cross-promotion, guest appearances |
Multi-channel: Repurpose across platforms to multiply discovery surface.
SEO for Podcasts
Search engines cannot listen to audio. Text-based content is essential:
| Element | Guideline |
|---|---|
| Transcripts | Full or key-moment transcripts; indexable, accessible |
| Show notes | SEO-optimized; pull organic search traffic; include keywords naturally |
| Titles | ≤60 chars; keywords; engaging language |
| Descriptions | Episode-specific; keywords; voice-search friendly |
| Backlinks | Build links to show notes, guest posts, directory listings |
Schema: Use PodcastEpisode and PodcastSeries for rich results. See schema-markup for implementation.
Cross-Promotion & Partnerships
| Tactic | Use |
|---|---|
| Feed drops | Swap episodes with similar-sized podcasts |
| Ad swaps | Promote each other's shows |
| Guest appearances | Tap into pre-existing engaged audiences |
Repurposing
| Format | Use |
|---|---|
| Clips | Short-form for social (TikTok, YouTube Shorts, X) |
| Blog posts | Expand show notes; pillar content |
| Newsletter | Episode summaries, key takeaways |
| Quotes | Pull quotable moments for social |
Output Format
- Strategy (niche, format, distribution mix)
- SEO checklist (transcripts, show notes, schema)
- Launch checklist (cover art, description, category, RSS)
- Repurposing plan (clips, blog, newsletter)
Related Skills
- schema-markup: PodcastEpisode, PodcastSeries schema
- video-marketing: Video content; podcast-to-video repurposing
- copywriting: Show notes, episode descriptions, social copy
- content-marketing: Content strategy, repurposing framework
- youtube-seo: If publishing podcast to YouTube
- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install podcast-marketing - 安装完成后，直接呼叫该 Skill 的名称或使用
/podcast-marketing触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
podcast-marketing 是什么？
When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcas... 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 224 次。
如何安装 podcast-marketing？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install podcast-marketing」即可一键安装，无需额外配置。
podcast-marketing 是免费的吗？
是的，podcast-marketing 完全免费，采用 MIT-0 许可证，可自由下载、安装和使用。
podcast-marketing 支持哪些平台？
podcast-marketing 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（cross-platform）。
谁开发了 podcast-marketing？
由 Kostja Zhang（@kostja94）开发并维护，当前版本 v1.0.1。