Live Product Lineup

A TikTok Live session with the wrong product order leaves money on the table even when GMV is high — the hero product drops before the audience has warmed up, the cheap impulse item lands after the expensive anchor, and the replenishment SKU never gets its moment. This skill designs a minute-by-minute product reveal plan that uses price anchoring, viewer accumulation curves, and category momentum to squeeze more conversions from every hour you go live.

Use when

• A TikTok Shop seller is planning a 60-to-180 minute Live and asks "which product should I show first, and when do I drop the hero?"
• A brand team wants to sequence a launch Live around a new hero SKU and fill the surrounding slots with existing catalog
• A Live host or agency needs a structured rundown with on-air cues, price reveal timing, coupon pushes, and audience-call-to-action moments
• A seller is debriefing a low-performing Live and wants to diagnose whether the lineup ordering — not the products themselves — was the problem

What this skill does

Takes the planned Live duration, the product catalog for the session, target audience, and (optionally) historical Live analytics, and produces a time-coded rundown that distributes products across the Live based on three principles: warmup (low-commitment, high-curiosity SKUs in the first 15 minutes while the audience accumulates), anchor (the highest-margin hero drops at peak concurrent viewer count), and retention (replenishment and discount SKUs in the tail to keep late-joiners converting). It assigns each slot a talk-track angle, CTA, and the exact moment to push the pinned product link.

Inputs required

• Live session length and start time (required): so the rundown can map to actual clock minutes, not just relative offsets
• Product list with prices, margins, stock levels (required): needed to route anchor vs. impulse vs. replenishment roles
• Goal of the session (required): launch hype, GMV maximization, inventory clear-out, or follower growth — each reshapes the lineup
• Historical Live data (optional): past concurrent-viewer curves, average watch time, best-performing SKUs
• Known audience demographic or past comment themes (optional): helps tune talk-track angles

Output format

A structured rundown in three layers. The minute-by-minute schedule lists every product, its role (warmup, anchor, impulse, replenishment), the planned reveal window, and the price or coupon moment. The host cue sheet gives each slot a spoken hook, a demo beat, and a call-to-action script tailored to the audience state at that minute. The contingency block lists two or three backup SKUs to pull in if concurrent viewers drop below a threshold, plus the rules for extending or cutting segments in real time.

Scope

• Designed for: TikTok Shop sellers, Live hosts, MCN agencies, and brand teams running their own Live channels
• Platform context: optimized for TikTok Shop Live; principles adapt to Shopee Live, Lazada LiveStream, and Amazon Live with platform-specific notes
• Language: English

Limitations

• Does not pull real-time viewer counts; rundown assumes a typical concurrency curve unless you provide historical data
• Cannot predict algorithm-driven viewer surges from For You page pushes
• Host charisma and product demo quality remain the dominant GMV drivers — lineup ordering is a multiplier, not a substitute