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linkedin-ads
作者
Kostja Zhang
· GitHub ↗
· v1.0.1
· MIT-0
192
总下载
0
收藏
0
当前安装
2
版本数
在 OpenClaw 中安装
/install linkedin-ads-paid-ads
功能描述
When the user wants to set up, optimize, or manage LinkedIn Ads. Also use when the user mentions "LinkedIn Ads," "LinkedIn Campaign Manager," "Sponsored Cont...
使用说明 (SKILL.md)
Paid Ads: LinkedIn Ads
Guides LinkedIn Ads setup, targeting, and optimization. LinkedIn excels at B2B and professional targeting; use when job title/company targeting matters and ACV is higher.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Campaign Structure
Naming: LI_[Objective]_[Audience]_[Offer]_[Date] (e.g., LI_LeadGen_CMOs-SaaS_Whitepaper_Mar24)
Ad Formats
| Format | Best for |
|---|---|
| Sponsored Content | Feed ads; single image, video, carousel, document |
| Message Ads | InMail; direct outreach; lead gen |
| Lead Gen Forms | Native forms; no landing page; higher conversion |
| Text Ads | Right rail; lower cost; awareness |
Targeting Strengths
| Signal | Use |
|---|---|
| Job title | Decision-makers; ICP roles |
| Company | Size; industry; name (ABM) |
| Seniority | C-level; Manager; Director |
| Skills | Technical audiences |
| Lookalike | Based on contact list or engagement |
Principle: LinkedIn is expensive; narrow targeting to high-intent segments.
Creative Best Practices
- Professional tone: Match platform norms; avoid overly casual
- Headlines: Clear value; problem-solution
- Lead Gen Forms: Shorter forms = higher completion; ask only essential fields
- Document ads: PDFs, carousels for thought leadership
Budget & Bidding
- CPM/CPC: LinkedIn typically higher than Meta/Google for B2B
- Daily minimum: Varies by objective
- Bidding: Start manual; switch to automated when conversion volume allows
Tracking
- Insight Tag: Website tracking; retargeting
- Offline conversions: CRM integration when available
- Lead Gen Forms: Native tracking; no pixel needed for form submissions
Pre-Launch Checklist
- Insight Tag installed
- Audience defined (job title, company, etc.)
- Creative matches professional tone
- Lead Gen Form fields minimized (if using)
- Budget aligned with higher CPC expectations
Related Skills
- linkedin-posts: Organic LinkedIn content; professional tone and format align with Sponsored Content
- paid-ads-strategy: Channel selection; B2B vs B2C; budget allocation
- landing-page-generator: LP for paid traffic (when not using Lead Gen Forms)
- analytics-tracking: Pipeline attribution; ROAS
安全使用建议
This skill is an advisory guide only and appears internally consistent and low risk. If you later enable integrations that perform actions (e.g., create campaigns via the LinkedIn API), expect those action-capable skills to require OAuth/API credentials — review any such skills' requested permissions before granting them. Also review related or companion skills (landing-page-generator, analytics-tracking) for their install/credential requirements if you plan to use them together.
功能分析
Type: OpenClaw Skill
Name: linkedin-ads-paid-ads
Version: 1.0.1
The skill bundle contains only informational documentation and formatting instructions for managing LinkedIn Ads. There is no executable code, no network activity, and no malicious prompt injection within SKILL.md or _meta.json. The content is entirely focused on B2B marketing strategy and campaign setup.
能力评估
Purpose & Capability
The skill's name and description match the SKILL.md contents: it provides guidance for setting up, targeting, and optimizing LinkedIn Ads. Nothing requested (no env vars, binaries, or installs) is unrelated to that purpose.
Instruction Scope
Runtime instructions are purely advisory (campaign structure, targeting, creative, tracking checklist). The SKILL.md does not instruct reading system files, environment variables, or sending data to external endpoints.
Install Mechanism
No install spec and no code files — lowest-risk instruction-only skill. Nothing is downloaded or written to disk by the skill package itself.
Credentials
The skill declares no environment variables, credentials, or config paths. It does not ask for LinkedIn API keys or other secrets (appropriate for a guidance-only skill).
Persistence & Privilege
always is false and the skill is user-invocable; it does not request permanent or elevated presence or modifications to other skills or system-wide settings.
如何使用
- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install linkedin-ads-paid-ads - 安装完成后，直接呼叫该 Skill 的名称或使用
/linkedin-ads-paid-ads触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
版本历史
v1.0.1
Automated batch sync
v1.0.0
Automated batch sync
元数据
常见问题
linkedin-ads 是什么？
When the user wants to set up, optimize, or manage LinkedIn Ads. Also use when the user mentions "LinkedIn Ads," "LinkedIn Campaign Manager," "Sponsored Cont... 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 192 次。
如何安装 linkedin-ads？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install linkedin-ads-paid-ads」即可一键安装，无需额外配置。
linkedin-ads 是免费的吗？
是的，linkedin-ads 完全免费，采用 MIT-0 许可证，可自由下载、安装和使用。
linkedin-ads 支持哪些平台？
linkedin-ads 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（cross-platform）。
谁开发了 linkedin-ads？
由 Kostja Zhang（@kostja94）开发并维护，当前版本 v1.0.1。
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