KOL Brief

Partnering with KOLs (Key Opinion Leaders) and influencers can drive massive TikTok Shop GMV — but only when creators have a clear, detailed brief. Vague instructions lead to off-brand content, poor conversion, and wasted spend. This skill generates fully structured, campaign-ready KOL briefs that tell creators exactly what to say, show, and avoid, so every piece of content aligns with your product positioning and platform compliance rules.

Use when

• You're onboarding a new TikTok Shop affiliate or TikTok LIVE co-host and need to send them a professional creative brief before the campaign starts.
• You've signed a KOL to promote your skincare or electronics product and need to define the exact hook angle, demo sequence, and discount code CTA they should use.
• Your affiliate manager is briefing five different creators simultaneously and you need a consistent brief template that covers product claims, prohibited language, and posting schedule.
• You're running a themed campaign (e.g., Double 11 or a product launch week) and need each creator's brief to reflect the campaign narrative while accommodating their individual audience style.

What this skill does

This skill takes your product details, campaign goals, and creator profile as inputs, then produces a complete KOL brief document structured for immediate delivery. It defines the product positioning angle suited to the creator's audience, specifies the exact deliverables (number of videos, duration, posting dates, hashtags), outlines the top three talking points with supporting proof points, lists dos and don'ts for on-brand compliance, and provides a clear compensation and timeline summary. The output is formatted for easy copy-paste into an email or creator portal, saving your team the 45–90 minutes typically spent drafting briefs manually.

Inputs required

• Product name and key benefits (required): The product being promoted and its top 2–3 selling points — for example, "AuraGlow LED Face Mask — reduces fine lines in 4 weeks, FDA-cleared, cordless design."
• Creator handle or profile summary (required): The creator's TikTok handle, niche, approximate follower count, and audience demographics — for example, "@glowwithsara, beauty/skincare, 180K followers, 18–34 women."
• Campaign goal and timeline (required): What you want to achieve (e.g., product awareness, link-in-bio clicks, TikTok Shop live conversion) and the posting window — for example, "drive Shop tab sales during April 7–14 launch window."
• Compensation and deliverables (required): Fixed fee or commission rate, number of posts or live appearances, and any exclusivity terms.
• Prohibited claims or content (optional): Any platform-restricted health claims, competitor mentions to avoid, or FTC/ASA disclosure requirements — providing this tightens the compliance section significantly.

Output format

The brief is structured as a single shareable document with the following sections: (1) Campaign Overview — one paragraph summarizing the product, goal, and creator's role; (2) Talking Points — three numbered proof-point-backed messages the creator should weave into content; (3) Content Dos — five to eight specific creative directions such as "show the product on your face for at least 10 seconds" or "mention the 30-day return guarantee"; (4) Content Don'ts — prohibited claims, competitor references, and platform policy limits; (5) Deliverables & Timeline — a table of post types, due dates, and approval deadlines; (6) Compensation Summary — fee breakdown, payment trigger, and affiliate link instructions; (7) Contact and Approval Details — your team's submission email and feedback turnaround SLA.

Scope

• Designed for: TikTok Shop sellers, brand marketing teams, and affiliate managers working with creators
• Platform context: TikTok Shop, TikTok LIVE, Instagram Reels cross-posting
• Language: English

Limitations

• This skill does not access live creator analytics or negotiate rates — you must supply the creator profile and agreed terms.
• Output is based on the inputs you provide; it cannot verify that product claims meet current FDA, FTC, or TikTok Community Guidelines automatically — always have legal review before sending.
• Does not integrate directly with creator management platforms (e.g., Grin, Aspire) — the brief is a document you copy into your preferred system.