/install growth-virality
Engineering Viral Loops
When to Use
Use this skill when designing product features or flows that create organic user acquisition through existing users.
Core Rules
1. Identify Natural Sharing Moments in Your Product
Viral loops work when sharing is a natural extension of product usage, not a forced prompt. Figma users share designs. Notion users share documents. Identify where in your product users naturally want to show their work to others.
2. Make the Shared Output Valuable to Non-Users
Viral loops fail when the shared artifact is only useful to existing product users. The shared output must provide standalone value to someone who has never heard of your product. If it does, the recipient has a reason to click and explore.
3. Track Viral Coefficient, Not Just Referrals
Viral coefficient (K) = (invites sent per user) × (conversion rate of invites). K > 1 means the product grows exponentially without additional acquisition. K = 0.5 means every 2 users acquire 1 new user. Track K and optimize both variables.
4. Reduce Friction in the Invite Flow
Every additional click in an invite or share flow reduces completion rate by 15–30%. The ideal invite flow is one action: enter an email or click a share button. Pre-fill everything you can. Pre-write share messages that users can send with one click.
5. Add Value to the Inviting User, Not Just the Invited
Viral loops powered only by altruism ("share with a friend because it's great") underperform loops that give the inviting user something: more features, extended trial, account credits. Selfish sharing is more reliable than altruistic sharing.
Quick Reference
| Viral Loop Type | Example |
|---|---|
| Collaboration | Invite teammates to shared workspace |
| Content sharing | Public reports, documents, dashboards |
| Referral | Give X, get X model |
| Powered-by branding | "Made with [Product]" footer |
| Competitive | Show results others want to compare |
Common Mistakes to Avoid
- Forcing share prompts before users have experienced product value
- Building viral loops into features that don't naturally involve other people
- Optimizing invite send rate without tracking invite-to-signup conversion
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- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install growth-virality - 安装完成后，直接呼叫该 Skill 的名称或使用
/growth-virality触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
Growth Virality 是什么？
Design viral product features by identifying natural sharing moments, providing standalone value, minimizing invite friction, tracking viral coefficient, and... 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 186 次。
如何安装 Growth Virality？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install growth-virality」即可一键安装，无需额外配置。
Growth Virality 是免费的吗？
是的，Growth Virality 完全免费，采用 MIT-0 许可证，可自由下载、安装和使用。
Growth Virality 支持哪些平台？
Growth Virality 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（cross-platform）。
谁开发了 Growth Virality？
由 WellyXY（@wellyxy）开发并维护，当前版本 v1.0.0。