/install growth-referral
Building a Referral Program
When to Use
Use this skill when designing or launching a referral program to drive word-of-mouth growth.
Core Rules
1. Offer Incentives That Your Best Customers Actually Value
Cash discounts work. Free months work. Feature unlocks work. Branded merchandise doesn't. Survey your best customers about what would motivate them to refer before choosing the incentive structure. The right incentive is the one your power users actually want.
2. Trigger the Ask at the Moment of Highest Satisfaction
The best time to ask for a referral is immediately after a user experiences a major win: completes their first project, reaches a milestone, or gives you a high NPS score. At their moment of highest satisfaction, the referral ask feels natural, not transactional.
3. Make Sharing Frictionless
A referral program that requires users to navigate to a settings page, find their referral link, and copy it manually will fail. Surface the referral link at key moments in the product. Pre-fill share messages. One click to share is the standard.
4. Reward Both Parties
Double-sided rewards (referrer gets X, referred friend gets Y) consistently outperform single-sided rewards. The referred friend's incentive reduces their hesitation to try the product. The referrer feels like they're giving their friend a gift, not just earning a reward.
5. Measure Referral Conversion, Not Just Clicks
Track the full referral funnel: shared → clicked → signed up → activated → paid. Most referral programs measure sharing and forget to measure whether referred users actually become active customers. Optimize for referral-to-paid conversion, not referral-to-sign-up.
Quick Reference
| Referral Model | Works Best For |
|---|---|
| Free month for both | Subscription products |
| Account credit | Usage-based products |
| Feature unlock | Freemium products |
| Cash reward | High-ticket products |
Common Mistakes to Avoid
- Launching a referral program before reaching product-market fit — unhappy users won't refer
- Using the same incentive for all user types — power users and casual users want different things
- Not promoting the referral program within the product — buried programs get no usage
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- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install growth-referral - 安装完成后，直接呼叫该 Skill 的名称或使用
/growth-referral触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
Growth Referral 是什么？
Design and launch referral programs by offering valued incentives, timing asks at peak satisfaction, enabling easy sharing, rewarding both parties, and track... 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 189 次。
如何安装 Growth Referral？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install growth-referral」即可一键安装，无需额外配置。
Growth Referral 是免费的吗？
是的，Growth Referral 完全免费，采用 MIT-0 许可证，可自由下载、安装和使用。
Growth Referral 支持哪些平台？
Growth Referral 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（cross-platform）。
谁开发了 Growth Referral？
由 WellyXY（@wellyxy）开发并维护，当前版本 v1.0.0。