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growth-funnel
作者
Kostja Zhang
· GitHub ↗
· v1.1.1
· MIT-0
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当前安装
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版本数
在 OpenClaw 中安装
/install growth-funnel
功能描述
When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the us...
使用说明 (SKILL.md)
Strategies: Growth Funnel (AARRR)
Guides growth using the AARRR framework (Pirate Metrics)—five stages of the customer lifecycle. Created by Dave McClure (500 Startups) to focus on actionable metrics over vanity metrics. Use this skill when diagnosing growth bottlenecks, prioritizing improvements, or aligning product, marketing, and customer success.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
AARRR Framework
| Stage | Question | Key metrics |
|---|---|---|
| Acquisition | How do users discover you? | CAC, CPA, conversion by source |
| Activation | Do users reach "aha moment"? | Activation rate, time-to-first-value |
| Retention | Do users return? | D1/D7/D30 retention, churn |
| Referral | Do users recommend? | Referral rate, NPS, viral coefficient |
| Revenue | Do users pay? | Conversion rate, ARPU, LTV |
Principle: Define behavior-based events per stage; analyze by cohort. Quality over volume—channels bringing fewer but more activated users often outperform.
Per-Stage Actions
| Stage | Actions | Related skills |
|---|---|---|
| Acquisition | SEO, paid ads, content, partnerships, directories, marketplaces | cold-start-strategy, seo-strategy, paid-ads-strategy, directory-submission, distribution-channels |
| Activation | Onboarding, use-case guidance, FAQ, case studies, free trials, trust signals | conversion-optimization, faq-page-generator, customer-stories-page-generator |
| Retention | Support, churn analysis, feedback, loyalty, dunning | retention-strategy, email-marketing |
| Referral | Referral program, affiliate, case study sharing | referral-program, affiliate-marketing |
| Revenue | Pricing, conversion optimization, CAC vs LTV analysis | pricing-strategy, conversion-optimization, paid-ads-strategy |
Tactics by Stage
| Stage | Tactics |
|---|---|
| Acquisition | Google ads (keywords, display); organic SEO; social (LinkedIn, YouTube, X, blog); partnerships (NGOs, SMBs); directories, marketplaces |
| Activation | Use-case guidance; video + blog tutorials; FAQ; case studies; free trials/credits; new-feature promotion; email; trust signals (reviews, media) |
| Retention | Timely support; churn analysis; feedback collection; loyalty perks (credits, early access) |
| Referral | Referral credits; signup email with referral CTA; enterprise case sharing; affiliate program |
| Revenue | Conversion optimization; platform attribution; CAC vs LTV; post-campaign traffic analysis |
Post-campaign: Analyze traffic and conversion by channel; reallocate budget to top performers.
Implementation
- Events: Define precise, behavior-based events for each stage
- Cohorts: Analyze by cohort, not aggregate; compare cohorts over time
- Bottlenecks: Identify stage with largest drop-off; prioritize there first
- Cross-functional: Product, marketing, customer success share common language
Output Format
- Stage assessment (where are you strong/weak?)
- Metrics per stage (current, target)
- Actions prioritized by bottleneck
- Related skills for each stage
Related Skills
- cold-start-strategy: Acquisition for 0→1; first users
- retention-strategy: Retention and churn prevention
- conversion-optimization: Activation, revenue conversion
- referral-program: Referral stage tactics
- gtm-strategy: Full GTM; growth-funnel is lifecycle view
- integrated-marketing: Channel mix across stages
安全使用建议
This skill is instruction-only and coherent with its stated purpose: it provides AARRR-based growth analysis and recommends related skills. It requests no credentials and installs nothing. Things to consider before installing: (1) provenance — the source/homepage are unknown, so if you require an auditable vendor you may want to prefer skills with clear authorship; (2) related skills referenced here (e.g., paid-ads-strategy, retention-strategy) may themselves request credentials or installs — review those before enabling integrations; (3) the agent can call this skill autonomously by default (normal behavior), so if you want to restrict autonomous use, adjust your agent's skill invocation settings.
功能分析
Type: OpenClaw Skill
Name: growth-funnel
Version: 1.1.1
The skill bundle is purely informational, providing a strategic framework for the AARRR (Acquisition, Activation, Retention, Referral, Revenue) growth model. The SKILL.md file contains only marketing guidance and organizational instructions for the AI agent without any executable code, network requests, or suspicious prompt-injection attempts.
能力标签
能力评估
Purpose & Capability
Name/description (AARRR growth funnel) match the SKILL.md content: guidance, metrics, tactics, and related skills. No unrelated capabilities or resources are requested.
Instruction Scope
Runtime instructions are limited to producing growth-framework analyses and suggested actions; they do not instruct reading files, environment variables, or contacting external endpoints. The only runtime behavior is guidance formatting and referencing related skills.
Install Mechanism
No install spec and no code files (instruction-only). Nothing will be written to disk or downloaded as part of installation.
Credentials
The skill declares no environment variables, credentials, or config paths. There are no secret-like requirements that would be disproportionate to the stated purpose.
Persistence & Privilege
always is false and the skill is user-invocable (normal). disable-model-invocation is false (agent may invoke autonomously) which is the platform default and not problematic here given the skill's limited scope.
如何使用
- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install growth-funnel - 安装完成后，直接呼叫该 Skill 的名称或使用
/growth-funnel触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
版本历史
v1.1.1
Automated batch sync
元数据
常见问题
growth-funnel 是什么？
When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the us... 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 144 次。
如何安装 growth-funnel？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install growth-funnel」即可一键安装，无需额外配置。
growth-funnel 是免费的吗？
是的，growth-funnel 完全免费，采用 MIT-0 许可证，可自由下载、安装和使用。
growth-funnel 支持哪些平台？
growth-funnel 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（cross-platform）。
谁开发了 growth-funnel？
由 Kostja Zhang（@kostja94）开发并维护，当前版本 v1.1.1。
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