/install growth-email
Email Marketing for SaaS Onboarding
When to Use
Use this skill when building or improving email sequences for new user activation and retention.
Core Rules
1. Send the Welcome Email Immediately
The welcome email sent within 5 minutes of sign-up has 4× higher open rates than emails sent an hour later. Send it while the sign-up decision is fresh. Include: what to do first, a single action to take, and how to get help.
2. Trigger Emails on Behavior, Not Time
"Day 3 of your trial" emails feel irrelevant. "You haven't connected your first data source yet" emails feel personal. Behavioral triggers — sent when a user does or doesn't complete a key action — consistently outperform time-based sequences in open and conversion rates.
3. Write Like a Person, Not a Marketing Team
SaaS emails that read like corporate marketing are ignored. Emails from a named founder or team member, written conversationally, with a genuine subject line ("Quick question") dramatically outperform designed, branded emails for early-stage products.
4. One Email, One Goal
Every email should have one purpose: get the user to complete one specific action. An email asking users to "connect your data source, invite your team, and check out the docs" will result in none of those actions being taken.
5. A/B Test Subject Lines First
Subject line determines whether the email is opened. Open rate is the gating metric for everything else. Test subject lines before testing body copy. Short, specific, question-based, and "from" personalization are the variables with the most consistent impact.
Quick Reference
| Email Type | Trigger | Goal |
|---|---|---|
| Welcome | Sign-up | First action |
| Activation | Day 1, no key action | Complete activation step |
| Feature discovery | 3 days active, no feature use | Feature adoption |
| Trial ending | 3 days before expiry | Upgrade prompt |
| Win-back | 7 days inactive | Re-engagement |
Common Mistakes to Avoid
- Sending all emails from [email protected] — reduces reply rate and deliverability
- Using heavy HTML templates for personal-feeling emails — plain text works better
- Emailing too frequently in the first week — respect the onboarding experience
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- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install growth-email - 安装完成后，直接呼叫该 Skill 的名称或使用
/growth-email触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
Growth Email 是什么？
Create personalized, behavior-triggered SaaS onboarding emails focused on clear actions, tested subject lines, and timely delivery to improve user activation... 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 141 次。
如何安装 Growth Email？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install growth-email」即可一键安装，无需额外配置。
Growth Email 是免费的吗？
是的，Growth Email 完全免费，采用 MIT-0 许可证，可自由下载、安装和使用。
Growth Email 支持哪些平台？
Growth Email 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（cross-platform）。
谁开发了 Growth Email？
由 WellyXY（@wellyxy）开发并维护，当前版本 v1.0.0。