外贸业务全能助手

一站式外贸业务指南，从开发客户到出货全流程。

开发信模板

冷启动开发信

主题行公式：

• [产品] + [利益点] for [公司名]
• Question about [产品] sourcing
• [公司名] - [产品] supplier recommendation

正文模板：

Subject: [产品] for [公司名] - Factory Direct Supply

Hi [名字],

I noticed that [公司名] sources [产品类别] from China.

We are a specialized manufacturer with [X年] experience in [产品领域].
Our key advantages:
• Quality: [认证/标准]
• Price: Factory direct, [X]% lower than trading companies
• Lead time: [X] days for standard orders

Would you be open to a quick call to discuss your upcoming needs?

Best regards,
[你的名字]
[公司名]
[联系方式]

跟进邮件（无回复后）

Subject: Re: [产品] for [公司名]

Hi [名字],

I wanted to follow up on my previous email.

I understand you might be busy. If now isn't the right time, I can reach out later.

In the meantime, here's a recent case study of how we helped [类似客户] reduce costs by [X]%: [链接]

Let me know if you'd like more details.

Best regards,
[你的名字]

询盘回复模板

标准询盘回复

Dear [名字],

Thank you for your inquiry about [产品].

Here is our offer:

**Product:** [产品名称]
**Specification:** [规格参数]
**MOQ:** [最小起订量]
**Unit Price:** [价格] (FOB/CIF [港口])
**Lead Time:** [交期]
**Payment Terms:** [付款方式]

**Why choose us:**
• [优势1]
• [优势2]
• [优势3]

**Sample Policy:**
We can provide samples for quality evaluation. [样品政策]

**Next Steps:**
1. Confirm specifications
2. Arrange sample (if needed)
3. Proceed with order

Looking forward to your feedback.

Best regards,
[你的名字]

价格谈判技巧

降价策略：

1. 增加数量 → 降低单价
2. 改变规格 → 降低成本
3. 改变付款方式 → 降低风险溢价
4. 改变交期 → 降低加班成本

降价话术：

We understand your budget concern. Here are some options:

Option 1: Increase quantity to [X] units → Price: [新价格]
Option 2: Adjust specification to [新规格] → Price: [新价格]
Option 3: Prepay [X]% → Price: [新价格]

Which option works best for you?

报价单模板

QUOTATION

Date: [日期]
Valid Until: [有效期]

SELLER:
公司名称
地址
联系方式

BUYER:
客户公司名称
地址
联系方式

| Item | Description | Qty | Unit Price | Amount |
|------|-------------|-----|------------|--------|
| 1    | [产品名称]  | [数量] | [单价] | [金额] |
| 2    | [产品名称]  | [数量] | [单价] | [金额] |

**Total:** [总金额]
**Incoterms:** FOB [港口] / CIF [港口]
**Lead Time:** [交期]
**Payment Terms:** T/T [X]% deposit, balance before shipment
**Packing:** [包装方式]

Terms & Conditions:
1. 价格有效期：[X] 天
2. 样品确认后 [X] 天内下单有效
3. 付款后 [X] 天内交货

合同要点

外贸合同核心条款

1. 产品描述：名称、规格、数量、质量标准
2. 价格条款：单价、总价、贸易术语（FOB/CIF/DDP）
3. 付款方式：T/T、L/C、D/P 等
4. 交货条款：交期、港口、运输方式
5. 检验条款：检验标准、检验地点
6. 索赔条款：索赔条件、索赔期限
7. 仲裁条款：争议解决方式

常用付款方式对比

物流与报关

常用贸易术语

报关单证清单

• 商业发票（Commercial Invoice）
• 装箱单（Packing List）
• 提单（Bill of Lading）
• 原产地证（Certificate of Origin）
• 质检报告（Quality Certificate）
• 保险单（Insurance Policy，如 CIF）

纠纷处理

质量问题处理

客户投诉时：

Dear [名字],

Thank you for bringing this to our attention.

We take quality issues seriously. To help us investigate:

1. Could you send photos/videos showing the problem?
2. How many units are affected? (approximate percentage)
3. Is the issue consistent or random?

We will investigate immediately and provide a solution within [X] hours.

Possible solutions:
• Replacement of defective items
• Credit for future orders
• Partial refund

We value our partnership and will make this right.

Best regards,
[你的名字]

延期交货处理

Dear [名字],

I apologize for the delay in your order [订单号].

Current status: [当前状态]
Reason: [延期原因]
New ETA: [新的交期]

Compensation offered:
• [补偿方案，如折扣、加速运输等]

We understand the impact and are taking steps to prevent recurrence.

Please let me know if this works for you.

Best regards,
[你的名字]

工作流程

当外贸从业者需要帮助时：

1. 识别具体场景（开发信/询盘/报价/合同/物流/纠纷）
2. 提供对应的模板和策略
3. 根据具体情况调整建议

Made by Popeye 🥬

💼 定制服务

需要更专业的帮助？Popeye 提供定制服务。

联系方式：

• 邮箱：[email protected]
• 在对话中直接说「我需要定制服务」

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