E Trade Company
/install e-trade-company
E Trade Company
Historical Timeline
- 1982 — Founded as TradePlus by William Porter and Bernard Newcomb
- 1996 — Rebrands to E*TRADE and goes public
- 2000 — Dot-com boom; becomes household name
- 2008 — Financial crisis; receives TARP bailout
- 2010s — Rebuilds with focus on self-directed investors
- 2020 — Acquired by Morgan Stanley for $13B
- 2024 — Integrated into Morgan Stanley's wealth management platform
Business Model
Online brokerage: stock, ETF, options, and mutual fund trading. Revenue from trading commissions, net interest income, and advisory fees. Morgan Stanley integration adds wealth management cross-selling.
Competitive Moat
Morgan Stanley's institutional capabilities and research provide advantages for self-directed investors. 5M+ funded accounts create scale. Brand recognition from decades of Super Bowl advertising.
Key Data
Founded: 1982; Acquired: Morgan Stanley (2020, $13B); Accounts: 5M+ funded
Interesting Facts
E*TRADE's Super Bowl 'talking babies' commercials (2006-2010) are among the most memorable in financial services advertising history. The company was one of the first to offer commission-free trades.
- 确保已安装 OpenClaw（本地或 Docker 部署）
- 在对话框中输入安装命令：
/install e-trade-company - 安装完成后，直接呼叫该 Skill 的名称或使用
/e-trade-company触发 - 根据 Skill 的参数说明提供必要输入，即可获得结构化输出
E Trade Company 是什么？
Pioneer online brokerage founded in 1982, known for self-directed investing, Super Bowl ads, and now part of Morgan Stanley's wealth management platform. 它是一个面向 Claude Code / OpenClaw 的 AI Agent Skill 插件，目前累计下载 46 次。
如何安装 E Trade Company？
在 OpenClaw 或 Claude Code 对话框中运行命令「/install e-trade-company」即可一键安装，无需额外配置。
E Trade Company 是免费的吗？
是的，E Trade Company 完全免费，采用 MIT-0 许可证，可自由下载、安装和使用。
E Trade Company 支持哪些平台？
E Trade Company 跨平台运行，可在任意部署了 OpenClaw / Claude Code 的环境中使用（cross-platform）。
谁开发了 E Trade Company？
由 hanxueyuan（@hanxueyuan）开发并维护，当前版本 v1.0.0。